How smart is the smart scenic spot?

In September of 20 15, the National Tourism Administration issued the action plan of "Tourism+Internet", which made it clear that by 20 18, all 5A scenic spots in China would be upgraded to "smart tourist attractions". By 2020, all 4A-level scenic spots in China will fully promote free WIFI, intelligent tour guides, electronic explanation, online booking, information push and other functions.

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Building a "smart scenic spot" has become a new trend of tourism development in China. Many scenic spots in China take the lead in actively exploring this aspect, improving the experience and satisfaction of tourists as a whole, and comprehensively improving the ability to cope with the growing demand of tourists from the aspects of service quantity, service quality and service innovation.

The comprehensive management platform of scenic spots integrates a center and four plates. Through product optimization, wireless AP, OTA docking and other intelligent services, the integrated operation of various systems in the scenic spot is realized, and the analysis and integration of data and systems are gradually improved, which solves the problem of islands and fragmentation of previous systems and data, truly realizes "data visualization" and "system map", and achieves the purposes of optimal utilization of tourism resources in the scenic spot, orderly development and protection of ecological environment, improvement of tourists' satisfaction and maximization of industrial benefits.

Big data analysis center. The scenic spot big data analysis system continuously collects, sorts out, analyzes and stores tourist information through the scenic spot charging system and e-commerce platform, which can accurately judge the source, gender, age and other detailed information of tourists and establish accurate user portraits for tourists. The big data analysis system of scenic spots provides data guarantee for the precise marketing of scenic spots, and also provides scientific basis for the formulation of marketing strategies.

The intelligent management part is mainly based on the scenic spot comprehensive ticket management system, hotel management system and video monitoring system to improve the efficiency of scenic spot management.

The smart marketing section mainly uses the official consultation website of the scenic spot, e-commerce platform, micro-mall and other channels to promote excellent tourism products in the scenic spot.

Smart service is mainly composed of complaint evaluation system, voice navigation system, high-tech navigation and other software and programs to provide tourists with better and more personalized services.

The smart protection zone mainly realizes the functions of ecological resources protection and environmental monitoring and protection in scenic spots. Protect the original ecological landscape and resources of scenic spots and promote the sustainable development of scenic spots.

The comprehensive ticket management system of scenic spots adds face recognition function. After purchasing tickets through online channels (small programs, WeChat tickets, OTA platform), tourists can quickly enter the park with their ID cards or face recognition, which can shorten the time for tourists to enter the park, improve the efficiency of ticket checking in scenic spots, reduce detention and reduce the risk of infection. At the same time, in view of the special factors of COVID-19 epidemic, this year, the scenic spot implemented a "non-contact" ticketing system with online real-name registration system, which made it more convenient and safe to purchase tickets, and also provided data decision-making for passenger flow control and diversion in the tourist season. Optimize the system configuration of scenic spots, strengthen the information security protection of scenic spots, and add hardware devices such as application servers, firewalls, and fortress machines to achieve searchability and traceability. At the same time, in order to prevent and control the epidemic situation, intelligent temperature measuring equipment was added to the mountain gate of the scenic spot, which improved the efficiency and accuracy of human body temperature screening in the scenic spot and provided intelligent guarantee for epidemic prevention work in the scenic spot.

"Tourism+Intelligent Management" is fully covered to realize the healthy and orderly development of the scenic spot.

At present, the smart scenic spot has developed into an all-channel, all-ticket, face recognition system scenic spot, which can carry out multi-functional intelligent management according to the actual situation of the scenic spot.

In order to ensure the safety of tourists, the scenic spot has a huge video monitoring system, which monitors the main streets and mountain gates in the scenic spot through more than 500 cameras, and gives early warning tips on the personal and property safety of tourists in 23 different areas through the IP network broadcasting system in the scenic spot, thus effectively preventing various accidents. If the weather is bad, the monitoring system of Xiangxuehai Scenic Area will remind tourists and evacuate the crowd. In case of emergency, tourists can broadcast the information of missing persons through the network broadcasting system.

On this intelligent management platform, a 720 panoramic system is established, covering the main public service facilities and scenic spots. Visitors can enter the system through the WeChat public platform and enjoy the most beautiful scenery in the scenic spot without leaving home, such as smart homestays, white snow on the roof and red lanterns full of New Year's breath. Some nights in Xiangxuehaite are more beautiful, which makes tourists feel immersive, and the sense of realism and experience far exceeds the traditional picture.

It is understood that since 20 18, all scenic spots have built smart scenic spots in line with the construction concept of "wisdom first, openness and interconnection" and following the construction principles of unified planning, unified platform, unified standards, resource sharing, safety, reliability, practicality and practicality. The integrated management system transforms traditional scenic spot management into intelligent management, decentralized management into collaborative management, multi-level management into flat management, and extensive management into refined management, which has realized

Building a "smart scenic spot" is not only the future development road of China scenic spot, but also an important strategic choice for the development of China scenic spot under the new situation. It is believed that with the increasing temperature of "tourism+intelligent management", the scenic spots will truly achieve healthy and orderly development, and at the same time, it will bring better play experience to ordinary people.