Where is Guangdong Huangshanghuang Company?

"Duck with yellow poultry sauce" was originally a folk food in the south of the Yangtze River. According to legend, it sailed to the south of the Yangtze River six times. Once a boat passed by Poyang Lake, next to Ganjiang River and Wangtengting, it suddenly smelled a strange smell and went ashore to look for it. I saw two uncles in a hut, blowing fire attentively, and the sauced duck in the pot was bright, red and tender. The delicious food before, its crispness has entered the five internal organs, and the dry dragon clapped his hands and exclaimed that this strange meal was late. At present, it is named "Qin Huang Jiang Duck", and later someone proposed "Guangdong Yellow", which is also the name.

Guangdong Huang Shanghuang is a subsidiary of Jiangxi Huang Shanghuang Group, so Guangdong Huang Shanghuang belongs to the group branch.

Details can be obtained from the power company.

The answer of enterprise Akiko Nan hopes to satisfy you.

The development of Huang in Guangdong;

Guangdong Huangshanghuang Food Guangdong Company is a wholly-owned subsidiary of Jiangxi Guangdong Huangshanghuang Group Food Co., Ltd., which was established in September of 200 1 year.

Formerly known as Jiangxi Guangdong Huangshanghuang Group Shenzhen Branch, (renamed after restructuring) Guangdong Huangshanghuang Food Co., Ltd., referred to as Guangdong Huangshanghuang Guangdong Company.

Now Group Food Co., Ltd. (hereinafter referred to as Guangdong Huangshanghuang) has developed into the headquarters of more than 300 people.

Guangdong Huangshanghuang production capacity:

Guangdong Huangshanghuang Guangdong Company (hereinafter referred to as Guangdong Huangshanghuang) has over 300 employees. Has an independent 2 1000m modern production and processing workshop.

Production and sales of "Qin Huang brand" series of Guangdong Emperor Emperor products, as well as market development and joining agents, with annual production and processing capacity of 10000.

Tons, products have become well-known brands in the Pearl River Delta and even Guangdong, and are deeply loved by consumers. Guangdong Huang develops duck-based livestock.

Poultry meat products have formed more than 70 varieties in six categories. On the basis of inheriting and developing the traditional technology and technology of the group company, it has formed its own.

Guangdong Huang Shanghuang has established a smooth marketing channel by virtue of its efficient operation mechanism, strong technical force and R&D capability.

Guangdong Huangshanghuang brand, made in Guangdong:

Guangdong Huang adheres to the goal of "creating an international brand, building a first-class enterprise, revitalizing national enterprises and benefiting the people of the world" and abides by the principle of "quality first"

First, the business philosophy of "customer first, pursuing Excellence and never giving up" and the down-to-earth development strategy are the harmony between Guangdong Huangshanghuang Group and Guangdong.

The status quo of our company is organically combined and has achieved outstanding results. At present, it has initially formed "taking Shenzhen as the axis and radiating the whole Pearl River Delta and Hong Kong"

At present, Guangdong Huangshanghuang has nearly 300 self-operated stores and franchise stores, which has laid a good foundation for the company to become bigger and stronger.

Guangdong Huang s Corporate Social Responsibility;

Thinking about the source of drinking water, Guangdong Huangshanghuang people are very grateful and cherish consumers' love for Guangdong Huangshanghuang roasted halogen food, and cherish and thank franchisees.

I have been in the same boat with the company for many years and worked hard. The company will adhere to the principle of "strictly implementing standards, observing industry ethics, and standardizing business practices,

Strict process operation, strengthen process monitoring, ensure quality and safety, provide quality service ",and use quality service,

Quality products return to consumers and franchisees. In order to build a world brand with national characteristics and make greater contributions to the revitalization of China's food industry.

Huang's entrepreneurial course

In Nanchang and Jiangxi, "Huang" is a household name; Even in other parts of China, many people regard yellow as a delicious food. On the streets of Nanchang, "yellow" shops can be seen everywhere; People from other places who come to Nanchang also want to taste the unique flavor of "royal birds" such as duck feet, duck necks, duck wings and sauced ducks.

Laid off to the sea, Xu Guifen was forced to go to Liangshan.

In the early 1990s, Xu Guifen was laid off because of poor unit efficiency.

In her early forties, for Xu Guifen, who has a low education level, it is an embarrassing spring and autumn-ten years younger, she can play drums again, start a new business, and find another job with her young physical strength; Ten years older, she can give up all her dreams and take care of her daily necessities and eat quietly and intently.

But Xu Guifen is just a person who doesn't score points. 195 1 year1October, Xu Guifen was born in a business family in it runs in the family, with eight brothers and sisters. She is the fourth child. My father's meager salary can't cope with so many mouths to eat and drink, and life at home is always tight.

At the beginning of the Cultural Revolution, Shang's father became a "ghostly" and was put in a "bullpen". Xu Guifen left the school because of his poor composition, "suspension of classes and revolution". Mother's meager income can't support seven or eight children, big or small. Xu Guifen's eyes are anxious. Desperate, one day, she saw a bunch of thirsty students and people in a hurry under the scorching sun, and suddenly had a brainwave-yes, selling tea.

Since then, every morning, she has to go to the Shuige, half a mile away, to fetch water. From then on, next to Nanchang Railway Station, there was always a little girl walking through the crowd with a kettle in one hand and a tea bowl in the other. In this way, a bowl of two bowls, one point and two points, can only earn 35 cents a day, but for the poor Xu family, it is actually a considerable income. This is Xu Guifen's first entrepreneurial experience and her first life experience, although it is more bitter and sour. However, selling tea didn't take long. Under the call of "we also have a pair of hands, don't be idle in the city", Xu Guifen and his family were sent to the countryside of Fengxin County.

Rolling in the field day after day is a test beyond the limit for Xu Guifen who grew up in the city, both mentally and physically. However, she doesn't want to be looked down upon by others, and she doesn't want to be called a "bourgeois lady". She has always insisted that even if she is uncomfortable, she will not wait for a reply; Even if you faint, wake up and continue to do it. Therefore, she attended the Mao Zedong Thought activists' congress in the commune and county. Therefore, a serious illness almost took her young life.

1973, Xu Guifen was diagnosed with nephritis and returned to Nanchang. In the following years, she took care of children, worked as a coolie and worked as a porter. 1976, Xu Guifen got married. Like every woman, she longs for family, happiness and a strong shoulder to spend every day of her life. Just then, my father's unit had a recruitment quota, and Xu Guifen was assigned to a vegetable market under the vegetable company as a salesperson and took a "formal" job. She cherished this hard-won job opportunity and devoted herself to her work with great enthusiasm.

1979 transferred to Nanchang meat food company, 1984 served as sales manager. She studied harder and was hungry. Slowly, the door of knowledge opened before her eyes, her eyes widened and her thinking deepened. Perhaps it is the gene that doomed people's restlessness, or it may be the ups and downs of fate. Xu Guifen enjoys a rare leisure instead of being happy in know life. She hopes to change herself and, through her own efforts, try to do business like A Xin in the popular Japanese TV series A Xin.

So, she used her spare time to buy pigskin, scraped off the fat on the skin and dried it to earn hard money; She makes sausages and earns processing fees; She concocts dumpling stuffing and earns manual fees; She sells torn flesh and blood to earn the difference. In order to master the production technology of Hunan sausage, Xu Guifen and his partners rushed to Changsha on the grounds of a large number of purchases and went deep into the sausage processing factory. While watching, asking and recording, they simply learn other people's production processes one by one. I don't know if I should thank Xu Guifen for being laid off. Without this change, I'm afraid there would be no "glory", let alone Xu Guifen's today.

Yes, Xu Guifen was promoted to "business", but no one can deny that she is a good swimmer, but this time, she was upgraded from "amateur" to "professional" until she got a gold and silver medal. A stove and a pot, the "emperor" in the Jinsheng Tower was laid off. Like others, Xu Guifen had hesitated, felt distressed and sad-more than ten years have passed, from prime to middle age, what to do in the future, just that emotion, people are reluctant.

However, Xu Guifen is a person who can let go. Since the "iron rice bowl" can't be ended, let's just work together in Qi Xin, turn pressure into motivation, turn difficulties into opportunities, and find a way by ourselves. Based on the understanding of the meat industry, Xu Guifen first studied the cooked meat market in Nanchang. She found that Nanchang people like to eat braised dishes, and many vegetable markets have braised dishes shops, but there are no braised dishes shops opened by local people in Nanchang.

At that time, the pot-stewed food business in Nanchang was mainly run by Wenzhou people and chaozhou people. Wenzhou pot-stewed vegetables are rich in variety, but relatively dull, which is not suitable for Nanchang people's "fresh, fragrant and spicy" taste; Chaozhou braised dishes are mainly seafood and braised goose, and the varieties are relatively single. Xu Guifen thinks that if we combine the strengths of the two families, we will visit them in a short time and make stews suitable for Nanchang people's tastes, which will definitely be very popular. On February 9th 1993, Nanchang Huangshanghuang Roast Poultry Club was opened, located around Jinsheng Building, the treasure of Nanchang Town. Jinsheng Tower was built in the God-given period of Tang Dynasty. According to legend, when the tower was built, an iron letter was excavated, which contained four turns of gold rope, three Gu Jian and a golden urn containing 300 relics, hence the name Jinsheng Tower.

It is said that Jinsheng Pagoda can put out the fire. The inscription on Jinsheng Pagoda says "Fire and water make Jiji sit in Jiangcheng", while Nanchang folk songs say "The vine breaks, the Qin scissors, and the pagoda breaks." At the beginning, the store was less than 8 square meters, with only 8 employees. The front store and the back factory had only one stove, an iron pot and a delivery tricycle. Several people have no division of labor, procurement, production, delivery, and what to do when they meet. Xu Guifen is both a manager and a man, taking the lead in doing dirty work. No matter how sweaty it is in summer or the cold winter of March 9, people can always see Xu Guifen trudging through the cold alley on a tricycle.

In the early days of starting a business, suffering is of course, but it is not the most terrible. Xu Guifen's only concern is the quality of the sauced duck. Because the technology is not in place, the duck in the sauce is either salty or light and not delicious; Sometimes the outside is burnt, but the inside is dripping with blood, raw; Sometimes it's baked too much, and it tastes as bad as tofu when chewed in your mouth. Seeing that the sales volume is falling day by day, only selling two or three hundred dollars a day, Xu Guifen is extremely anxious. At this time, the unskilled braised dishes master left without saying goodbye, which made the precarious poultry roasting society worse. Xu Guifen was cornered, and she began to look for teachers everywhere.

Someone recommended a teacher named Liu to her. Master Liu really did something out of line. He just pickled the semi-finished products left by the former master again, and the color and fragrance immediately changed greatly. However, Master Liu's asking price was not low, but Xu Guifen did not hesitate and readily agreed. The roast chicken club is booming day by day, and people's faces are lit up. However, Xu Guifen was not excited for long, and Master Liu asked for a raise. Xu Guifen faces a dilemma. Let's agree. The financial resources of the poultry roasting society at that time were actually unbearable. Besides, who can guarantee that Master Liu will not make similar demands in the future? I don't agree. Maybe Master Liu will grease the soles of his feet one day, and his formula is unique and no one can crack it.

Xu Guifen decided to sit down with Master Liu and have a good talk. She expressed respect for Master Liu's technology and understood his choice, but if Master Liu can teach her the formula and technology of marinating, she is willing to pay a transfer fee of 5,000 yuan at a time. Master Liu was moved by Xu Guifen's frankness and 5000 yuan. He wrote down the recipe and instructed Xu Guifen to make the sauce duck with the same taste as himself. Recalling the transfer storm, Xu Guifen said with deep feelings: At that time, I lacked his formula and technology, and he lacked my business mind. When these two things are combined, they are business opportunities and markets.

I bought out his technology with 5000 yuan, and he was moved, and I became the biggest beneficiary. In the same way, Xu Guifen spent 6000 yuan to buy a cookbook from a Wenzhou boss. She led employees to Guangdong in the south and Zhejiang in the east to ask for advice; She hired a skilled master as a staff officer to learn the skills of baking brine; She invited famous doctors to teach nutrition knowledge and health food recipes. Many things happen. On the basis of taking the advantages of each family, more than 30 kinds of Chinese herbal medicines such as Amomum tsaoko and Codonopsis pilosula were added, and Xu Guifen's "Royal Bird" sauce duck finally came out. After solving the product quality problem, Xu Guifen immediately turned his attention to the market. She wants Nanchang people to quickly recognize "royal birds" and is willing to pay for it.

At the end of 1994, Xu Guifen organized a promotion flow of braised roast food, and put the cut sauced duck on the roadside for passers-by to taste at will. For a time, the saying that "Huang Shang Yellow Duck is delicious" circulated in the cold alley of Nanchang Street like an advertisement. Many primary and middle school students will say, "Try the braised dishes and find the emperor." This is the first war that "Emperor shang huang" faced the market at the beginning of his business. The first battle was successful, and "Emperor shang huang" won the reputation and the trust of Nanchang people. Six months later, on the eve of June 1st, Emperor shang huang set off a sales promotion upsurge with the theme of "buying braised dishes for children", which not only attracted the attention of many parents, but also coaxed the children to take their parents to "Emperor shang huang", which became one of the hot news in Nanchang at that time. 1994 65438+ 10, "Nanchang Huangshanghuang Roasted Poultry Corporation" was established. 1995165438+1October, the emperor changed his name to Huang. In the same month, the store directly under the square opened. 1February, 1996, the Donghu store directly under it opened. In March, "Jiangxi Huangshanghuang Industrial Co., Ltd." was established ... Xu Guifen and her duck story attracted more and more readers.

1996, "Huang" ushered in another important figure-Chu.

If Xu Guifen founded Huang more out of necessity and compulsion, then her husband Chu joined Huang entirely voluntarily, at least in Xu Guifen's view. Chu and Xu Guifen have many similarities: both families have a tradition of doing business and are not satisfied with the status quo. After finishing their work, they all have their own businesses ... 198 1 year, Chu's bicycle factory opened a shop in the downtown area, and he volunteered to contract a profit index of 5,000 yuan per year. Because of good management, it was settled at the end of the year, and the profit was 6.5438+0 million yuan.

In the second year, the factory raised its business target to 20,000 yuan, and Chu took over without saying anything. He tried his best to establish relations with several famous bicycle factories, and made his business on motorcycles, making a small salesroom prosperous and doubling its performance year after year. Soon, the signboard of the factory was changed to electric tool factory, and Chu was transferred to the sales department, giving him the opportunity to display his talents in a larger field.

In the early 1990s, Chu was transferred to the provincial defense industry office with the original factory leader and became a civil servant. Soon, he became the deputy director of the Zhuhai office of the unit and the head of the industry and trade company run by the office. In Guangzhou, Zhuhai, Hong Kong, Macao and other places, Zhu can more truly feel the true meaning of reform and opening up and more fully release his business talents. Chu joined Huang Shi 1996, which is a crucial year for Huang to enter the growth period from the initial stage. When Huang completed its primitive accumulation and developed from a small family workshop into a family-owned company, family members, dependents and close friends joined in one after another. Everyone ranks according to their generation, and each has one. Rules are verbally agreed, and governance depends on the constraints of family and blood relationship.

At first, this model worked. "Tiger brothers, father and son", everyone's loyalty to the cause is beyond doubt. But slowly, the disadvantages of this model become more and more obvious, and even become an obstacle to the development of enterprises. Xu Guifen knows very well that if we continue like this, the foundation we have worked so hard to create will either grow up or grow up, and we can only destroy it ourselves. She is determined to carry out internal revolution, "regardless of personal relationship, the sage shall prevail", as long as she is a saint, capable and used by her relatives; If you are mediocre, you don't have to kiss anymore.

Xu Guifen welcomes social talents. The first person she thought of was her husband, Chu Geng Jian. With the support of Xu Guifen, Chu, who became the general manager of Huangshanghuang Industrial Co., Ltd., first straightened out the company system, improved the cognitive level of corporate governance on market rules, implemented strict and scientific governance, and established a standardized financial system. The production of Huang Shanghuang has gradually entered a benign track. Long-term working experience in state-owned enterprises, especially in Zhuhai, has made Chu feel at home in the "glory".

After clearing assets and finding out the family property, we began to fully implement the brand strategy and build the core competitiveness of "Huang". Determine the market positioning from the perspective of blue-collar consumption and cloth food culture, and pursue "everyone has his own characteristics". Among all kinds of baked brine products in Nanchang, "Huang" finally stood out and became an indispensable main course for ordinary people to dine on weekdays, get together at festivals and entertain guests, which was highly appreciated by many catering experts. Then, Chu set out to expand the business scale of "Huang", adjust the market layout, and strive to make every Nanchang citizen buy "Huang" products most conveniently. In fact, when he was still working in the industry and trade company, he opened a "Huangshanghuang" roast poultry branch in Nanchang Bayi Square, and the business has been good. This time is no exception. Within half a year, "Huang" opened more than a dozen branches and a fire shop.

Although the long queue in front of Huangdian made some colleagues jealous and tried their best to fight against Huang, the output value of Huang doubled this year. The following year, 1997, Chu made the second move after taking office-chain agency system. Chu knows that Huang must further expand sales channels and expand market share if he wants to gain a firm foothold in the roast brine market. However, it is unrealistic to increase the number of business outlets in a short period of time only with his own funds. He decided to borrow someone else's chicken and lay his own eggs. It's been more than half a year since I left. According to the requirements of the same decoration, the same logo, the same distribution, the same price and the same management, more than 80 chain stores have joined in succession, and the sales revenue of "Yellow" has doubled again.

From 65438 to 0998, Chu Gengjian began to build a sales network covering the whole province and radiating outside the province, implemented a general agent system with administrative divisions as the unit, organically combined the company's personal management with regional fragmentation management, and at the same time strengthened the monitoring system and improved the market feedback mechanism. In this year, the number of "Huangshanghuang" chain stores has grown to more than 130, and the sales revenue has reached13.5 million yuan, accounting for more than 80% of the market in Nanchang, and the varieties have also developed to more than 60 in four series: barbecue, marinated, fried and cold salad.

Some people say that it is necessary for two people to explore Huang's road to success together. One is Xu Guifen, the founder of the hidden answer, and the other is Chu Gengjian, the president who holds the secret key. In the first three years of Chu's administration, "Huang" achieved fission expansion. Chain stores have not only developed from Xihu District to the whole city of Nanchang, from Nanchang City to the surrounding four counties and five districts, but also covered the whole province and went to the whole country. They constantly expand from small regional brands to large regional brands, and their output value has doubled year after year. Moreover, they have embarked on the "fast track" of standardizing modern enterprises from family-owned companies.

"Yellow" has an indissoluble bond with ducks, and also with duck breeders. The "Qin Huang" sauced duck produced by "Huang" takes the red-haired duck raised wild in Poyang Lake area as the main raw material. With the rapid expansion of the production scale of "Huangshanghuang", the demand for red-haired ducks is increasing. In rural areas of Jiangxi, although the ecological environment is good, water resources are abundant, and waterfowl farming is developed in a unique way, but it suffers from the lack of leading enterprises, and most of them are raised by one household.

"Huang" saw the huge business opportunities here and began to explore a road of agricultural industrialization that can not only ensure the supply of raw materials for enterprises, but also drive duck farmers to get rich. Huang adopted the model of "company+community+farmers", and established more than 300 village-level livestock and poultry and aquaculture bases inside and outside Jiangxi Province. The processed agricultural products include pigs, cattle, sheep, rabbits, ducks, chickens, geese, aquatic products and vegetables. "Huang" signed long-term production and marketing contracts with these farmers, adhered to the "four fixed" (fixed breeding varieties, fixed purchase quantity, fixed purchase time and fixed guaranteed price), and provided farmers with excellent seedlings, large-scale feed, breeding technology, slaughter base and refrigeration equipment. In this way, farmers' business risks are minimized and they eat "reassurance".

According to the agreement signed with the farmers, no matter what kind of fluctuation occurs in the market, "Huang" will buy the ducks of the farmers at a protective price. In 2005, affected by the "bird flu", the market of poultry products in Nanchang was once very depressed, and the lowest dry duck of 1 kg could only be sold to 1.8 yuan, but the contracted farmers of "Huang" still enjoyed the purchase price of 4.5 yuan per kg, and were not implicated by the "bird flu". Some farmers specially sent banners to thank Huang for protecting farmers' interests, but they themselves took market risks. A farmer named Tu Xiangping calculated an account: a duck shed of 120 square meters can raise 1200 ducks and sell 1 180 ducks. Excluding all expenses, the income is 2560 yuan, and each duck makes a net profit of 2.2 yuan.

Raising three batches a year can earn 7680 yuan. If you count the income from opening fish ponds, it can exceed 10 thousand yuan. In order to establish a new linkage mechanism with farmers and further improve the degree of farmers' organization, Huang actively helped mature communities to establish farmers' economic cooperation organizations on the basis of the model of "company+community+farmers", and established "Yongxiu Aicheng Farmers' Breeding Cooperative" and "Nanchang Xinlian Yellow Poultry and Duck Breeding Association", with more than 200 members, and began to form "company+economic cooperative+farmers". The free-range breeding base will be built into a large-scale and moderately large-scale green pollution-free base, so that the goal of duck breeding will reach 6.5438+million, driving 68,000 farmers to become rich.

Since 2002, Jiangxi has promoted the experience of "one village, one product" in Japanese rural areas, hoping to form a group of characteristic industries with strong market competitiveness, a group of leading enterprises and specialized households focusing on cultivating and trading workers and peasants, and a group of mutually beneficial rural economic cooperation organizations, so that a group of farmers can embark on the road of getting rid of poverty and becoming rich by developing characteristic breeding industries. Huang's implementation of agricultural industrialization management mode not only conforms to the idea of "one village, one product" construction in Jiangxi Province, but also reflects Huang's social responsibility of caring for agriculture, farmers and building a new socialist countryside.

If you have money, you want to source, and if you have money, you want to make progress. "Yellow" people clearly know that their success can not be separated from the great time of reform and opening up, and can not be separated from the care of millions of ordinary people in Qian Qian and even the whole society. They do their best to repay in their own way. They not only put their enthusiasm into "agriculture, countryside and farmers" and promote the construction of poverty alleviation projects, but also put their love into society and the cause of color to promote the implementation of re-employment projects. 13 years, "Huang" donated 10000 yuan to public welfare undertakings such as Hope Project, Spring Bud Project, send warm Project, flood control and disaster relief, and settled more than 4,000 laid-off workers, which was praised not only by the people, but also by the government.

On September 6, 2004, Huangshanghuang Food Industrial Park in Xiaolan Industrial Park of Nanchang County was completed, covering an area of 300 mu, with a total investment of 654.38+0.5 billion yuan. It has introduced the world-leading Japanese new air-conditioning fresh-keeping technology and equipment, and has become the largest Chinese cooked food processing base in China and the national agricultural and sideline products deep-processing demonstration project. The completion of the industrial park has greatly promoted the production and processing capacity of "Huang Shang Huang". At present, "Huang" has 9 subsidiaries and more than 400 sales stores, and its sales revenue in 2005 exceeded 400 million yuan.

Over the years, "Huang" has been exploring the large-scale and large-scale processing of Chinese-style roasted halogen products, promoting the technological progress of enterprises and implementing a series of technological innovations.

—— Using the improved vacuum breathing curing technology, the poultry carcasses were cured with low salt. The process has the advantages of short curing time, high efficiency and good quality. At the same time, the automatic operation of brine boiling, transportation, pickling and storage is completely realized, which greatly reduces the labor intensity and ensures the safety of products.

The application of ozone sterilization technology in the rinsing process of cold raw materials is not only safe, but also ensures the taste and nutrition of the products.

—— Apply the vacuum rapid cooling technology commonly used in the processing of western-style meat products to the production of Chinese braised pork products, so that the products can be cooled from 90℃ to 20℃ within 15 minutes, and quickly cross the temperature range of 20 ~ 25℃ where bacteria are most likely to breed, so as to avoid possible pollution during the cooling process.

"Huang" insists on the whole process of quality management from duck shed to dining table, and is responsible for employees to establish a comprehensive awareness of quality and safety. At the same time, it introduces modern quality inspection equipment, improves the previous quality management system, and forms a quality control and monitoring mechanism from the source to the final product. "Huang" has successively passed the +0 international quality system certification, certification and HACCP certification, and is the first enterprise in China to obtain green food certification for the series of sauced duck products.

At present, the duck-based livestock and poultry meat products developed by Huang have formed more than five series 100 varieties, and won many honors, such as international famous brand food in China International Food Exhibition, gold medal in national famous brand food exhibition, national famous brand products in food management industry, and famous brand products in China International Agricultural Exhibition. "Qin Huang" sauce duck is known as "the first unique sauce duck product in China". "Qin Huang" sauce duck, crispy duck, duck wings and duck feet passed the certification of China Green Food Certification Center and obtained the right to use the green food logo. Therefore, "Qin Huang" trademark was rated as a famous trademark in Jiangxi Province.

Moreover, "Huang" has become one of the top 500 private enterprises in China, the only large modern enterprise in Jiangxi Province that has entered the top 50 meat processing industries in China one by one, and the top 100 food industry in China. At the same time, "Huang" was rated as the outstanding key leading enterprise of national agricultural industrialization, the "Top Ten" leading enterprise of agricultural industrialization in Jiangxi Province and the "Top Ten" leading enterprise of food industry in Jiangxi Province.

Now, Huang has put forward his 11th Five-Year Plan: highlighting the agricultural prefix, closely following the duck industry, taking reform as the driving force, science and technology as the means, resources as the foundation, bases as the support, contracts as the link and economic benefits as the center, and constantly enhancing the cohesion, competitiveness, growth, innovation and driving force of enterprises to build Jiangxi Province. The detailed objectives are: to achieve the first "doubling" in 2007, with sales revenue of 460 million yuan and strive for 600 million yuan; In 20 10, the second "doubling" will be realized, and the sales revenue will be 10 billion yuan, and we will strive to10 billion yuan.

One day, I will ride the long wind, break through the huge waves, raise the muddy sails and build a bridge on the deep sea. Now, Huang, a big ship of China's food industry, is on its own channel, working hard towards the established goal. There may be wind, rain, waves and many unexpected difficulties and obstacles in the future voyage. However, after all, the most difficult days have passed. "Yellow" people grow up with their careers, and the company's diversified development strategy has achieved remarkable results. Not only has the main business of roasting brine continued to strengthen, but the tertiary industries such as catering, entertainment and real estate have also been rapidly improved. Xu Guifen and Chu's two children have taken up leadership positions in enterprises, and the "Huang" successor plan is progressing steadily.

Young people who shoulder the heavy responsibility of building a century-old shop, like their parents, are not afraid of wind and rain and like to work hard. They believe that after the storm, there must be bright sunshine. Just like the lyrics in Huang's song: "Facing the morning sun, Cai Feng flies in nine days, shouldering the entrustment of the red land and collecting the fragrance of flowers ... You have gone through a difficult road of starting a business, and you have played a magnificent movement ... United and hard-working, pragmatic and innovative, and the future will be more brilliant ..."