How to write new ideas in commercial real estate soft articles

To do the soft writing of commercial real estate, we must first list the problems that need to be solved. Generally, it mainly includes the following 16 parts: 1. Is this project a scarce project? 2. What is the difference between this project and other projects? Is it possible for this project to have a new concept with other projects? 4. Is this project different from other projects? 5. What are the selling points of this project in terms of experience consumption? 6. What are the architectural features of this project? Facade Internal structure? Moving line design? * * * Do you have a room? Indoor promenade? Sunshine dome? Wait, in fact, there are some new things to be excavated in the design texts of general design institutes. How to enlarge them? 7. Where are the humanistic things of this project? 8. Where is the humanization of this project? 9. Where is the historical heritage and future prospect of this project? 10. What are the new ideas for outdoor facilities, greening and space combination of this project? 1 1. Highlight the management characteristics and theme of the project? 12. This project focuses on the parking lot in a mature business district. Leisure area? Visual performance? Where is the center of the business circle? 13. This project focuses on the future information construction? 14, the core headquarters of this project? Why choose a website? 15. What is the most attractive part of this project? How to dig? 16, describing the project positively from all aspects, etc. Secondly, the problem that needs to be solved is: find a title that is not surprising and endless. Because what's the title? It is the most important factor to attract people. 99% people watch the news because of the title. Title production must attract attention, produce association, and make people instantly shocked. Or innovative enough to interest readers. Professionals need to read the taste and let ordinary consumers see the bright spot. This requires long-term accumulation. But when making a title, remember not to be too conceptual, too professional, too obscure and not too mysterious. Finally, the expression of the article. Generally speaking, there are mainly the following skills: 1, allowing industry experts to recommend comments; 2, celebrity store witness; 3. Statements, true reflections and opinions of consumers' expectations; 4. Imagination of future life segments; 5. Pictures are preferred; 6. Show and compare; 7. Heterogeneous association; 8. Enhance the effect with paragraph titles; 9. Commitment and guarantee of developers and operators; 10, authoritative conclusion of the competent department; 1 1, reflected by merchants in the business circle; 12, technical application of competitor's fear expression; 13, the basic characteristics and concepts of industrial upgrading; 14, comparison between current operation and future; 15, comparison of similar businesses in related cities, etc. If you master these ideas, maybe someone will look at your things and it will be effective. Chatting attracts jade, I hope it will work.