Are there really that many people buying a house? Please polish your eyes when "house-keeper" appears.

Many people say that the property market is too hot and it is time to buy a house. But how do you know? Because you met a lot of people when you were looking at the house? Do you know a job called "housekeeping"?

What is "home care for the aged"? For example.

As long as a number of domestic large and medium-sized cities have new properties, the news that buyers queue up all night is constantly seen in newspapers.

Recently, an internal notice about a developer in Shenzhen flowed out on the Internet. The notice shows that Guangming 1 located in Guangming New District of Shenzhen will open at the end of March. At the request of a real estate company in Shenzhen, the company will send 200 people to participate in the opening subscription activities that day. "I hope that all colleagues will focus on the overall situation of the company and actively participate."

According to the notice, employees participating in the activity must be husband and wife or a family member to participate in the activity. At 6 o'clock in the morning of the opening day, at least five employees must hold two bundles of cash 100 yuan, and five employees must bring quilts, resulting in the phenomenon of queuing for the house to pay the deposit all night. At the end of the notice, it was also mentioned that "the marketing department can recruit some temporary part-time jobs outside to increase the atmosphere of on-site snapping up, and the cost per person 100 yuan will be reimbursed by the finance department." Signed as "Administration Department of Shenzhen Fan Lian Real Estate Agency Co., Ltd." and stamped with the company's red official seal.

Similarly, developers will also invite some "extras" to participate in the performance. These "extras" are "viewing the house".

What are the hazards of "housing for the elderly"?

The practice of asking for "housing support" at the opening of new buildings has a long history, and the existence of this group has long been an open "secret". A reporter found that after joining a real estate QQ group, there are about 10 real estate project dispatches every day, and the treatment ranges from 80- 100 yuan/person.

For developers, on the one hand, asking for housing care can make the sales site more popular and win higher attention, which is conducive to the later sales of real estate, on the other hand, it is to create a tense sales atmosphere and induce the public to start.

Usually, behind the popularity of these actors is the so-called queuing in the early morning to buy a house. If property buyers are in such an atmosphere, it is usually difficult to make rational judgments. They see that everyone is rushing to buy a house, and they buy a house when their brains are hot.

Through field interviews, I learned that the phenomenon of "housing support" in the property market is still widespread. Experts said that this phenomenon caused a tense atmosphere in the real estate market and led to panic entering the market. Relevant departments should attach great importance to it and smooth the channels of supervision and reporting.

He Qianru, manager of Midland Property National Research Center, believes that "providing for the elderly with housing" is unfair to citizens who really need to buy a house, because what buyers see is not the actual sales situation, and this prosperity will be expanded, which often leads to panic entering the market.

Will there be a "house care" for second-hand houses?

Second-hand housing buyers usually find that many buyers are looking at the house with themselves. This is very similar to yishoufang, which is usually an intermediary hype.

Since the current property market is still a seller's market, generally speaking, the intermediary will agree with the landlord on a centralized viewing time. When the time is agreed, the intermediary will concentrate all resources to invite buyers to see the house and hide other houses. Buyers go to the intermediary and only look at the house. Buyers will also look at the house according to the landlord's time.

In this way, many buyers will look at the house at the same time, and even landlords will start auctioning their houses on the spot. But buyers don't know that there are still some houses that have not been shown to them.

How do buyers identify "housing support" when buying a house?

Some people who have done "looking at the house" said that it is obvious that the proportion of "looking at the house" in the team is definitely not small, and it can be distinguished as long as it is carefully observed. "Those who dress neatly, like to talk with people diligently and look professional and knowledgeable are all peers."

"Many citizens who really need to buy a house are influenced by such psychological hints and make irrational purchase decisions." He Qianru bluntly said that those who wait in line with quilts all night and carry a lot of cash in the sales department are basically professional "house care". "Ordinary citizens rarely do this, so they don't fight so hard."

(The above answers were published on 20 16-03- 18. Please refer to the actual situation for the current purchase policy. )

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