The capital empire that started from the "American Department": born with beauty, the family owns many listed companies.

Time goes back to June 4th, 2020 17: 33, at Villa A60 of Beijiao Blue Army International Golf Village, Shunde, because of the COVID-19 epidemic, He Jianfeng, son-in-law Lu Deyan and grandson, the founder of the group, who returned to the United States, are enjoying a rare family reunion.

Suddenly, five strange men broke into the house, and one of them claimed that he was tied with explosives. Then he made clear his intention, with the goal of directly controlling He Xiangjian and demanding a lot of money from it.

However, when the suspect focused his attention on He Xiangjian, He Xiangjian's son He Jianfeng kept calm, immediately jumped into the river next to the villa, swam all the way to the other side, and successfully called the police.

After receiving the alarm, Guangdong, Foshan and Shunde police rushed out and quickly surrounded Hejia Villa. After 12 hours of long negotiations, the suspect was subdued at 5 am the next day, and 79-year-old He Xiangjian was successfully rescued. He Lao, who has experienced many storms in his life, was finally lucky to have a false alarm. All his family members were safely rescued and no one was injured.

According to the police report afterwards, the cause of the whole incident was explained: the principal offender Li Moulong, a native of Zhanjiang, was unemployed and addicted to gambling, with evil thoughts behind him, and wanted to "make big money" by kidnapping Shunde's richest man. So he called his friend Chen Mou and three fellow villagers and agreed on the distribution plan after getting the huge sum. After several months of careful planning, it was decided to put it into action on June 14.

The five suspects knew that He Xiangjian was rich, but they didn't know how rich He Xiangjian was.

In 2020, He Xiangjian's family was ranked sixth in the New Fortune 500 list with a net worth of 65.438+065.27 billion yuan. For seven years, He Xiangjian has been the only traditional manufacturer among the top ten richest people in China. Dong Mingzhu once regarded it as "the biggest enemy".

Midea Group, which has devoted all its life to it, currently has a market value of over 400 billion yuan, and its market value has increased by 1 00 billion yuan in the past/year. In 20 19, midea's revenue exceeded 270 billion yuan and its net profit was 25.3 billion yuan, nearly twice the net profit in 20 15. Whether it is performance or market value, Midea has shown the strong growth of manufacturing giants to the capital market. He Xiangjian's main wealth comes from holding 3 1.07% shares of Midea Group.

Midea Group, as a white power giant that keeps pace with Gree, is still firmly in the holding hands of Midea with He Xiangjian as the actual controller. He Xiangjian is the soul of Midea Group and any family. He Xiangjian's only son, He Jianfeng, daughter-in-law Lu Deyan, He Qianxing and He Qiane are the right-hand men of this family.

After completing simple mergers and acquisitions in his early years, He Xiangjian, who knows his way, began to make great efforts in listed companies. According to incomplete statistics, at present, He Xiangjian family member Yi * * controls eight listed companies, including six A-shares, the New Third Board Company 1 home, Hong Kong stocks 1 home, German enterprises 1 home, and also shares in more than 10 financial institutions.

In addition, Wandong Medical (600055. SH) In February this year, it was disclosed that it would be acquired by Midea Group. At present, a report on equity change has been released, which means that it has also been included in the He Xiangjian family.

With He Xiangjian as the core, a capital map covering manufacturing, automobile, medical care, real estate, culture, environmental protection, film and television, finance and new energy has emerged and is constantly developing and growing. ...

An employee of Midea Group once revealed that He Xiangjian rarely appeared in the company except for the annual dinner of Midea Group. Midea Group employees once described He Xiangjian to the media at the dinner: "The boss is easy-going, quiet and smiling, just like an old gentleman next door." But even so, it does not affect him to become the soul of the beautiful group.

1in may, 968, He Xiangjian raised 5,000 yuan to set up the "plastic production group of beijie office" in Shunde, his hometown. 1980 began to manufacture fans and entered the household appliance industry, and registered the "Midea" trademark the following year. 1992 to promote the shareholding system reform in the United States.

Midea Electric 1993 was listed on Shenzhen Stock Exchange, becoming the first listed company in China that was restructured from a township enterprise, with a market value of1800 million yuan. The income increased from 487 million in 1993 to 2.5 billion in 1996, which developed rapidly.

200 1, the company completed the acquisition of shares of senior managers and further improved the modern enterprise system.

In the first few years of listing, Midea Electric was mainly engaged in business. In 2007, Midea's capitalization route began to appear, and the well-known investment bank Goldman Sachs was introduced as the second shareholder.

He Xiangjian stepped down as the chairman of Midea Group on August 26th, 20 12, and is currently the chairman of Midea Holdings Limited and honorary chairman of Guangdong Peace Charity Foundation. Fang Hongbo, a professional manager. Midea has also begun to enter the era of professional managers.

After Fang Hongbo took office, he carried out "stormy" reforms with the attitude of "a strong man broke his wrist". The first major event was that Midea Group converted shares and merged Midea Electric Appliances to complete the overall listing, and Midea became the leader of A-share home appliances. 2065 438+06-2065 438+07, Midea ushered in a bright moment, and its market value rushed to Shenzhen for many times.

But whether it is "handover" or not, He Xiangjian has never stopped expanding. Midea Group 20 17 launched a merger to expand Zhang Zhilu. According to the announcement of Midea Group, on October 6th, 2065438+2007/KLOC-0, Midea Group acquired the industrial robot KU2 listed in Germany. DF is 29.2 billion yuan, of which He Xiangjian holds 94.55% indirectly.

Real estate and insurance giants such as Evergrande and Baoneng are obsessed with cross-border car making, and Midea has not given up this "excitement". In 2020, Midea HVAC Equipment Co., Ltd. acquired Hekang Xinneng (300048. SZ) is 740 million yuan in the automobile industry. He Xiangjian holds 23.73% of the shares and becomes the actual controller. Midea Group said that the business layout of Hekang Xinneng in energy conservation, environmental protection and new energy vehicles will increase the diversity of Midea Group's business.

In February this year, Midea Group announced the acquisition of 29.09% equity of Wandong Medical and became its controlling shareholder.

Of course, the pace of expansion of the United States continues. Midea Innovation Investment Co., Ltd. holds 6880 18% of the shares of semiconductor and intelligent equipment company Lexin Technology1.03%. SH), and Midea Group holds 9.1%of the shares of the robot manufacturing company EFT-U (688165). SH)； Midea Intelligent Technology Industry Investment Fund Management Center holds 2.18% of the shares of industrial Internet of Things company Youfang Technology (688159). Shh).

However, Midea's investment-led diversified development strategy has also been tested. At present, the market value of KUKA robots acquired by 29.2 billion yuan is only 65.438+66.7 million euros (equivalent to RMB 65.438+28.86 million, the exchange rate is 7.73).

Liang, an analyst in the home appliance industry, told Finance that the diversification of beauty has gone too far and is irrelevant. Even some small companies have bought third-line brands like Wang Ling Elevator, which has certain synergy with Midea's real estate business. However, it is very dangerous to acquire a large number of unrelated businesses without professional care and take up the development resources of the main business. Historically, Little Swan, Aucma, Chunlan and other enterprises have dragged down their main business because of diversified expansion.

He Jianfeng, the beautiful "prince" who swam to save his father in the second generation of this family, chose not to take over. However, we must know that its family wealth mainly comes from two parts. The first part is the well-known Midea Group. The other part is Yingfeng system controlled by He Xiangjian's son He Jianfeng. In this way, He Jianfeng has started another career, but its development is still closely related to beauty.

He Jianfeng was born in 1967 and graduated from South China University of Technology. At the age of 27, I started my own business and started my father's old job.

From 65438 to 0994, He Jianfeng established a company in Shunde, and began to manufacture rice cookers and induction cookers for Midea. In 2002, Yingfeng Holdings was established, and its business covers fans, electric heaters and rice cookers.

However, He Jianfeng soon realized that his strength was not business. He Jianfeng cashed in nearly 70 million yuan in 2004, which was earned by selling his two companies to Midea Electric.

In 2006, Midea Group and Zhongshan Jiayu Investment Co., Ltd. transferred ST oversight (000967. SZ) gave it to He Jianfeng without making any money, and made He Jianfeng become the controller of the listed company. After all, He Jianfeng is still touched by beauty.

It is reported that He Jianfeng has already begun to brew its own acquisition plan in the investment field. In 2008, He Jianfeng adjusted the company's development strategy and renamed it "Guangdong Yingfeng Investment Holding Group Co., Ltd.", announcing the complete transformation of Guangdong Yingfeng from an industrial company to an investment company.

2065438+In March 2006, Shangfeng Hi-Tech was renamed Yingfeng Environment. He Jianfeng began to have its first listing platform-Yingfeng Environment.

20 18 March, He Jianfeng invested 1800 million in the main film and television company Lu Baihua Na (30029 1. SZ), holding 4.45% by individuals, holding 17.55% through Yingfeng Holdings and its affiliated companies, and He Jianfeng holding 34 1% in total.

Among them, the senior executives of Yingfeng Environment and Lu Baihua Na controlled by He Jianfeng are from the front of the United States, such as Fang Gang, Chen Jianwu, Kuang. Fang Gang serves as the chairman of Yingfeng Environment and Bai Na, and Kuang serves as the director of both companies.

Yingfeng Environment presented an announcement in May 2020 to promote the listing of its fan industry. It is estimated that He Jianfeng will soon welcome the third listed company.

After that, under the leadership of He Jianfeng, Yingfeng Holdings sang all the way. Yingfeng Capital, a subsidiary of Yingfeng Holdings, has laid out AI and robot tracks. Yingfeng Capital invested US$ 4,654,380,000 in Shangtang Technology, RMB 654,380,350 in Cool Wow Robot, and also invested in unicorns in AI fields such as Yunzhisheng and Yunwhale Intelligence.

With the opening of science and technology innovation board, AI companies such as Defiance are entering the market, and the He Xiangjian family's "listed company club" will also welcome more players.

At the same time, Ho's father and son acted together and quietly controlled a number of financial institutions, which gained a lot.

According to the data of private placement network, at present, Yingfeng Capital has a management scale of over 654.38+0 billion yuan and has 43 funds.

From 2065438 to July 2005, He Jianfeng was involved in the rumor of "shorting", and the layout of private placement in the secondary market was exposed. In this "short China" storm, 34 accounts in Shanghai and Shenzhen stock exchanges were restricted from trading. Yingfeng Capital has four quantitative hedge fund accounts.

The largest shareholder of E Fund is Yingfeng Holdings, holding 22.65%; At the same time, it is also one of the founders of Guangdong Mintou, a joint investment platform for private enterprises in Guangdong Province. According to Tianyan, Yingfeng Holdings has four funds, all of which belong to the commercial service industry, and the foreign investment funds are as high as 19.

In addition, Shunde Rural Commercial Bank, known as the "Treasury" of Shunde, has also received investment from He Jianfeng and Midea. Currently, the bank is preparing for an IPO. According to the prospectus, the second and fifth largest shareholders are Midea Group and Midea Finance Company, and He Jianfeng holds 0.02% of the shares personally, with a total shareholding of 9.7 1%, which greatly exceeds the shareholders including Chengshun Assets and Guangdong Wanhe Group.

In addition to the above-mentioned financial institutions, according to the article "Few owners in the United States are involved in short selling" published in August 20 15 of China Business News, He Xiangjian and his son also participated in Golden Eagle Fund, Jiangsu Bank, Hubei Bank, Jiangxi Zhangshu Shunyin Village Bank, Fengcheng Shunyin Village Bank, Zhejiang Shangyu Rural Cooperative Bank and open source securities.

It's not uncommon to see examples of "one generation doing business, the second generation doing finance" like He's father and son, such as Zhu Jurong, his daughter, who co-founded this exhibition.

According to the analysis of insiders, "the national war is easy, but it is difficult to defend", and the macro environment is different, and the industry is not as good as before. It is a good choice to turn to new economic fields such as finance. Moreover, China's wealth market has just begun, and the public's money will flow more into equity assets, and the investment industry will be an explosive industry.

The role change of American women began in 1997. In that year, in order to better promote enterprise modernization, He Xiangjian dismissed a group of entrepreneurs, including his wife, then warehouse manager Liang Fengchai.

He Xiangjian's daughter-in-law, Lu Deyan, is worth 29.5 billion yuan, ranking 2 1 in the 2020 Hurun list of women entrepreneurs.

Lu Deyan is also very low-key The outside world only knows that she was born in 1967. She is a permanent resident of Hong Kong and has the right of permanent residence overseas. Others have little access to public information.

Among them, Lv Deyan and her father-in-law He Xiangjian are in charge of Midea Holdings, the major shareholder of Midea Group. It is reported that the controlling shareholder of Midea Group is Midea Holding Co., Ltd., holding 35.49%, and the actual controller of Midea Holding is He Xiangjian, holding 94.55%. The remaining 5.45% shares of Midea Holdings are held by He Jianfeng's wife Lu Deyan, with a market value of 65.438+0.0428 billion yuan.

In addition to the daughter-in-law, the two daughters also occupy an important position in the family. He Xiangjian's eldest daughter is He Qianchang and his youngest daughter is He Qianxing, both of whom are business people.

Not long ago, a Hefei company named "Huitong New Materials" submitted materials for listing in science and technology innovation board, which attracted many people's attention. This company is controlled by He Qianchang, whose chairman is a woman named Li Jianyi, and He Qianchang directly holds 34.438+0% equity of Huitong New Materials. Li Jianyi was a director of a subsidiary company of Midea Group. His sister He Qianxing is also a natural person shareholder of Hefei Huitong New Materials Co., Ltd. ..

At the same time, He Qianchang is the actual controller of a century-old molding technology company in Hefei.

The above-mentioned enterprises mainly produce molds and plastic products, which belong to the upstream industry of Midea Group.

According to industrial and commercial data, He Qianchang and He Qianxing are both Foshan Shunde Yinghai Investment Co., Ltd. (both holding 4.55%).

Daughter-in-law Lu Deyan not only holds the controlling shares of Midea, but also is the head of Midea Real Estate. Midea Real Estate is listed in Hong Kong, with annual sales of hundreds of billions, more than 20 commercial centers and reserved land of tens of millions of square meters. Now she is in charge of the family real estate business-she is Midea Real Estate (03990. HK), Hong Kong stock company Midea Real Estate, New Third Board Company.

In 2004, Midea Real Estate was formally established, and their first project, Blue Army International Golf Community, was developed in Foshan, Guangdong Province, where the hijacking occurred. At the end of 2008, real estate ushered in a big market, but at that time Midea was experiencing a crisis in its main business and its real estate business was at a standstill.

In fact, as early as 1995, Midea Real Estate was established, but it has never developed. In 20 13, He Xiangjian transferred all the equity of Midea Real Estate to Lu Deyan's name, and then the real estate business developed independently, and Midea Real Estate gradually improved. And landed on the Hong Kong Stock Exchange on 20 18 and 10.

In 20 19, Midea's real estate sales amount reached1012.3 billion yuan. In 2020, it will sell12610.6 billion yuan.

He Xiangjian's two daughters, He Qianchang and his sister He Qianxing, also contributed a lot to the family business.

Eye-searching shows that the eldest daughter, He Qianchang, controls 10 companies, seven of which are new materials companies. It mainly produces molds and plastic products, belonging to the upstream industry of Midea Group. Midea Group's financial report shows that from 20 18 to the first half of 2020, Midea Group purchased goods from Huitong New Materials Co., Ltd. controlled by He Qianchang for 333 million yuan,11600,000 yuan and 519 million yuan respectively.

20201October, 165438+ He Qianchang's Huitong shares (6882 19. SH) is also listed on the Science and Technology Innovation Board. She holds 30.6 1%, and her net worth is about 4.8 billion yuan according to market value.

He Xiaomei Qian Xing is an executive of seven companies, including Midea Holdings. According to Time Weekly, He Qianxing has been engaged in the electronic device industry and has set up a new science and technology group in Guangdong. He Xiangjian later handed over some Hongkong business to her.

In addition, He Qianchang and He Qianxing are both shareholders of Yinghai Investment Company under Yingfeng Holdings, each holding 4.55%.

Among them, He Jia also has a son-in-law who is "the most hot money". It's also quite legendary. Before 2007, many stocks such as Fudan Hua Fu, Falsheng, lotus gourmet powder and Hanshang Group were called "the best hot money", and the profits were very rich. 20 10 Cai Shang magazine's A-share wealth 1000 rich list is also on the list.

I have to admit that He's son, daughter and daughter-in-law are all talented people, but the management of beauty mainly depends on the team of professional managers. According to the data of Midea Group's semi-annual report in 2020, Fang Hongbo, chairman and president, received pre-tax salary from the company in 2020. 9.63 million yuan; Yin Bitong, Gu and Zhu, vice presidents, were 7.65 million yuan, 3.48 million yuan and 4.94 million yuan respectively. Perhaps "sharing" is perhaps the most important exclusive secret of "American Department".

"The key to the succession of Midea is to' manage your own power and make good use of people who can use it'. He Jia mastered the equity and control, and made good use of such a professional manager team. The most important question under the diversified expansion of beauty now is whether we can find the second and third Fang Hongbo. " Li, the founder of the well-known financial and economic university V, said.

In the wave after wave of air-conditioning price wars, Midea's survival strategy is to anchor the pillar product air-conditioning, carry out the chain action of fine technology, increase output, expand scale, reduce prices, occupy the market, develop diversified product lines, produce small household appliances such as rice cookers, water dispensers and microwave ovens, increase cash flow, and replenish ammunition for the air-conditioning battlefield at any time. In the incremental market, Midea stands out from the cruel competition with low-priced scale tactics, and has established the industry position of the white electricity leader.

Under the wave of rapid iteration of global science and technology, Midea Group's positioning has been upgraded to "a globally operated technology company". Since 20 16, Midea has continuously acquired 95% equity of Toshiba White Power Business and Germany KUKA Group, and its industrial layout has been extended to intelligent robot and automation system business, building four business segments: consumer appliances, HVAC, robotics and automation system and digital business. By the end of 20 19, Midea Group had more than150,000 employees, covering more than 200 countries and regions, and paid income tax of 4.652 billion yuan throughout the year, making it a well-known white electricity leader in various categories.

The future growth of Midea Group is still immeasurable. Midea's core team of professional managers, including Vice Presidents Gu and Wang Jianguo, are mostly experts who have worked in Midea Group for 20 years, promoted from the business line of the division and grew up with Midea.

It can be seen that Midea Group may be the listed company that is best at using professional managers in the whole A-share market. Through investment and cooperation, family members have gradually built a huge "Beauty Department", which spans manufacturing, automobile, medical care, real estate, environmental protection, film and television, finance and other industries, and is still expanding ... Midea Group has completed the smooth handover of two generations of helm, not only pushing forward its modern enterprise management system, but also giving this model to the A-share market.

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