What does it mean to build a harmonious society?

1. If "harmony is good" is expressed in simple and popular language, it is "harmony is beautiful", and winning with sincerity is called benevolence; Winning by culture is wisdom; Winning by quality is called courage.

Whether it is an enterprise or a nation, only when it has profound cultural heritage, can it learn from it modestly, respect each other among its members, and embody human nature everywhere, will it have unique potential power and competitive soft power.

2. If peace is great, the world is public; Those excellent people will get mutual respect. The word "building goodness in harmony" is not only the brand concept of Poly Real Estate, but also the spiritual connotation of Poly Real Estate's courage to assume social responsibility.

3. As the first phalanx of real estate enterprises in China, Poly Real Estate has injected profound humanistic care into reinforced concrete, making the house a harmonious, comfortable and natural place and a carrier of profound cultural heritage. While running the enterprise well, we also actively participate in social undertakings such as public welfare, poverty alleviation, green energy-saving innovation with the feeling of "caring for our country and spreading love to thousands of households".

4. The concept of "harmony without goodness" leads enterprises to five levels, which can be sub-brands of enterprise communication, including "natural beauty" of product development, "home and courtyard" of property service, "growing with you" of enterprise relationship, "harmonious China" of culture and art, and "harmonious fund" of corporate social responsibility and public welfare.

Extended data:

1. Looking at the development of Poly Real Estate in the past 25 years, from the national treasure tour to the Great Cultural Wall (3.4438+00, -0.07,? -2.0 1%) trilogy, from Chinese studies into the community to the dream art classroom, all reflect the cultural feelings of central enterprises.

2. Harmony Fund is a platform for Poly Real Estate to carry public welfare ideals and care. It is mainly used to fund the protection of cultural relics and historical sites, the artistic growth of young people, and the research related to Poly Hope Primary School, humanities, social sciences and natural sciences, the improvement of regional human settlements and environmental protection.

In 20 16, Hehe Fund launched the "Dream Art Classroom" public welfare poverty alleviation activity, participated in the construction of art classrooms, set up art classrooms, organized students to participate in the China Round Art Dream, paid attention to and solved the problem of lack of art education resources in poverty-stricken areas, and mobilized the widest resources to help children's artistic imagination and realize their artistic dreams.

By the end of 20 17, Poly Real Estate and Fund had continuously operated 29 "Dream Art Classrooms" in 20 provinces and cities across the country, and carried out a variety of cultural and educational activities, benefiting 3,500 children.

3. "Every child has the right to pursue art and feel beauty, and the dream art class hopes to make every child happy, so that all children can systematically learn art and feel artistic charm. Poly will protect every child's dream with authoritative art teachers and strong teachers. " The relevant person in charge of Poly talked about it at the beginning of the art class.

4. As the first brand of children's art public welfare activities in Poly Real Estate, Lehe China has been adhering to the concept that art brightens the future since 2009, and it is its responsibility to enhance the artistic aesthetics of young people.

With an art form as the theme, Lehe China holds master classes, art selection and other activities every year, and invites artists such as Lang Lang, Yang li Ping, Song Zu Ying, Bai, Ju Ping, Ao, Li Sisi and six-year-old children to communicate with teenagers on the spot and provide artistic growth guidance.

5. The relevant person in charge of Poly Real Estate said that as a central enterprise, Poly Real Estate has always paid close attention to social and people's livelihood issues. In order to solve the major social problem of "aging" and cultivate emerging industries.

Poly Real Estate entered the old-age care industry with firm strategic determination and strategic investment, trying to create a healthy, happy and dignified lifestyle for the elderly with diversified, all-round and high-quality old-age care services, practice the social responsibility of large central enterprises, and convey the warmth of social care for the elderly.

References:

Sina Finance-Poly Real Estate: "Harmony is good" to achieve responsible central enterprises.