The difference between several brands of Atour Hotel

Atour Hotel has five brands, namely Atour Hotel, Atour Lighthouse, Atour S Hotel, Atour X Hotel and Z Hotel. Atour Hotel is a brand owned by Atour Group, which is positioned as a high-end literary lifestyle hotel, with the mission of "creating lifestyle" and the unique value of "humanity, warmth and fun", hoping to inject cultural genes into every hotel through inheritance and popularization. Atour Lighthouse, a brand owned by Atour Group, is positioned as a mid-to high-end business hotel. With its unique value of "ignoring culture and life", it hopes to create a relaxed, positive and more interesting lifestyle for guests through light fashion. Atour S Hotel is a brand of Atour Group, positioned as a high-quality business hotel, with the design concept of "less is more", and through minimalist design and exquisite details, it enhances the guest's stay experience. Atour X Hotel is a brand of Atour Group, which is positioned as a high-quality non-standard hotel, providing diversified and more distinctive accommodation options. ZHotel is a brand of Atour Group, which is positioned as a high-quality literary hotel. It takes "useless beauty" as its design concept, and creates a unique, personalized and more interesting lifestyle through simple design and exquisite details. Different brands of Atour Hotel have different brand positioning, different design styles and different service experiences, which can meet the needs and preferences of different guests.