Sales skills of promoters

There is nothing in the world that can't be sold, only people who can't be sold. A good shopping guide can make an ordinary shop work miracles. To this end, I would like to share with you the sales skills of promoters. Welcome to see it.

Promoter Sales Skills Promoter Sales Skills 1: Everything is difficult at the beginning, so don't be afraid.

In fact, entering any unfamiliar field and industry will face the above problems. If people who have experienced it can explain the problem clearly and effectively avoid the recurrence of the situation, many people who have experienced it will often sigh: Alas, if I had known this, I would not have been afraid.

The author has contacted the shopping guides of different industries and enterprises, and they always show a mature and fearless mental state in front of the author. Once, while shopping in a department store, she was stopped by a clerk who promoted a brand of non-ironing shirts made of new materials. I was very interested in this new material, so I stopped and picked up a shirt to watch. At this point, the clerk asked me the size I needed.

I was surprised and thought, I'm not going to buy it. So, immediately asked, what are the advantages of this new material shirt, she immediately answered. Later, I asked, why is this effect? Is this new material really so good? Could it be a lie? After a series of rhetorical questions, the clerk seemed a little nervous and began to be tongue-tied. At this point, an elderly shop assistant came over and explained it to me clearly. Of course, I finally found an excuse to leave.

I think the young shop assistant in front must have received the same professional knowledge training and education, and she must be very aware of the advantages of this new material. However, she lacks fundamental self-confidence and is afraid of saying the wrong thing.

This is the biggest difference between a novice and an old shopping guide. They are inexperienced and afraid of failure. However, how can we accumulate experience and gain success without experiencing too many failures?

So, novices please don't be afraid. You should know that the customer you are dealing with is also a novice, and he has no idea about the advantages of your product. Even if you say something wrong or do something wrong, it will not be easily found and recognized. So, what are you afraid of?

The author suggests that many times, shopping guides need to change their concepts. If you buy someone else's product as a customer, your knowledge and understanding of this product is just a blank. So, how can you know if what others say is right or wrong?

After figuring out the positioning, you can enter a new industry smoothly through simple product knowledge learning and shopping guide skills learning, and fear is just a window paper.

Sales skill 2 of promoters: avoid empiricism and self-righteousness.

When some shopping guides have completed the role transformation from layman to expert, they will encounter the first development bottleneck in career planning: self-righteousness. Always think that this kind of practice and behavior is correct, or blindly think that some of the original practices can still be innovated and refined. As everyone knows, it is in this series of innovations that many shopping guides fall into the false trap of opportunism.

After analyzing this behavior, the author thinks that it is the personal subjectivism and empiricism of the shopping guide in the early stage of development, which is caused by his inner success.

Next, we will use several means to avoid and prevent this kind of mistake from happening again.

The first step: solid basic skills. As we all know, tall buildings must be grounded. If you are not practical, you will have no problem in one year, and problems will appear in two years. Therefore, for shopping guides, before starting to contact this thing, we must understand the most basic knowledge, such as product knowledge and shopping guide skills, so as to obtain the function of gathering wealth.

Step 2: don't believe in the quick method; Everything goes through a process from failure to success, and everything goes through a process from naivety to maturity; So, don't believe there are any quick-acting drugs. People who learn English quickly in one month are not at the same level as those who learn English gradually in two years. Therefore, don't think that if you are extroverted, you will master the shopping guide skills faster than others. Everything should pay attention to the accumulation from quantitative change to qualitative change, which requires a process.

Step 3: Fail many times. Here, it is not to encourage all shopping guides to let go of their guests casually, nor to try not to fight for them. It means being able to treat failure with a normal heart. Don't feel guilty about losing a consumer because of unclear words or inadequate explanations, but be good at finding shortcomings from the root causes of failure, and it's not too late to make up for them next time. Shopping guides face different groups of people and different types of consumers every day. What are they afraid of if they fail once? Start over.

Salesman's sales skill 3: experts become miscellaneous, you can't fall in love with a flower.

We don't advocate training shopping guide experts. We hope to have a large number of social elites, who should know everything and be able to speak. This problem can be clearly understood by giving an example of Beijing's brother.

Brother Beijing should be the lowest figure in society, but the people he contacts are very complicated and have different levels, but he can chat with every passenger and brother Beijing. Knowing astronomy and geography above, knowing yin and yang and five elements below, ranging from social, economic, political and cultural events to daily necessities and privacy. So when I took a taxi in Beijing, I didn't feel that the road was long, nor did I feel that time passed slowly. I only drive fast in Beijing. Why, it's too hidden to listen! At this time, brother Jing was a social sage.

Of course, this is not to let the shopping guide talk endlessly like his brother in Beijing, and then he is busy chatting when the business fails. Instead, shopping guides should be flexible in their daily shopping guide work, and they can throw out different types of introduction languages when they meet different types of consumers, so as to make targeted introductions and reduce redundant information in the introduction process.

So how to become a social sage, I think we need to cultivate consciously through the following two efforts.

On the one hand, accumulate all kinds of knowledge. This kind of knowledge includes product functions, shopping guide skills, speaking styles, self-dressing methods and so on. You don't have to be an expert in a certain field, but absorb as much knowledge as possible and build your own database. For example, the refrigerator shopping guide can't just know the relevant knowledge of the refrigerator. It is also good to pay proper attention to color TV, and it is better to get in touch with some news of social life. By then, your potential consumers will extend to color TV counters, even some people who have nothing to do with shopping malls.

On the other hand, pay attention to the timely and targeted output of all kinds of knowledge. It is useless when you have a lot of knowledge. The last key step is that you should be able to input the information stored in your stomach and brain in a targeted way. For example, an uncle came to buy a microwave oven, and his face was sallow. When asked, he had a stomach problem. At this time, you happened to know a few small remedies of Chinese medicine. It's a good thing that business is inhuman after talking to uncle! Of course, there are many related examples, and the key is that you can draw inferences.

Promoter's sales skill 4: From ordinary to excellent, sales volume is not unique.

Now many enterprises have performance burdens. When measuring whether a shopping guide is excellent or not, most of them use some hard indicators: the number of units sold, the profit of sales and the type of products sold. Many shopping guides are also tired of sales performance. Many times, in order to achieve hard sales targets, they have to use some unconventional means, and even some incidents of maliciously slandering other brands will occur.

The author believes that if we measure the shopping guides according to this standard, it will not only be detrimental to the enterprise to cultivate an excellent team of shopping guides, but will eventually lose the competitiveness of the enterprise in the terminal stores. This is by no means alarmist.

A few days ago, when we were communicating with the training director of a company, he told a story that happened to the best shopping guide in the company. Female shopping guides promote products at the beginning of the company. She has been working for more than two years, and her monthly sales tasks can be completed in time, often exceeding them. But also put forward many constructive suggestions for the company's terminal sales. It is such an excellent shopping guide. In the promotion activities some time ago, in order to achieve the sales volume stipulated by the company, he even lied about the sales data and forged the inventory data with the store manager, which caused a certain degree of loss to the company.

Later, after understanding, on the one hand, the sales task set by the company for her is too high, which leads to too much pressure on her in the sales process; On the other hand, because a new shopping mall opened next to it, the popularity of the original shopping mall was low, and in order to finish the task in time, the shopping guides actually belittled and slandered the products of competitors in the process of shopping guide, which caused serious dissatisfaction among other shopping guides. In desperation, he can only stage a scam with the store manager.

In this process, we can clearly see that the simple pursuit of sales performance has caused great harm to the development and growth of the shopping guides themselves. Many times, people who have just entered the field of shopping guide, in order to meet the requirements of the company and try their best to show the value of their existence, will take some radical or even illegal measures in the case of hopeless sales, regardless of the company's interests, market competition environment, their healthy growth and other factors, so that they can't complete the task, but hurt themselves.

I suggest that all shopping guides, when your task can't be completed in a short time and your personal value can't be displayed, must be solved through normal methods. You need to understand that sales volume is not the only way to reflect your personal value. Behind the sales volume, there will be a large number of potential consumers behind you because of your sincere efforts and your continuous accumulation. It should also be clear that it will take five years or even longer for the working ability of shopping guides to gradually emerge.

Promoters' sales skills five: attention to detail, shortcut to success

Success is a very tempting word, and many shopping guides dream of success in this ordinary post, not only materially, but also spiritually.

I once heard such a thing. When the shopping guide of a color TV brand was promoting in the store, an old lady came to buy a TV set. He recommended a product with high cost performance and close to the elderly. Later, when the old lady paid for the ticket and was ready to leave, the shopping guide asked by the way: Aunt, which floor do you live on? The old lady said that there are only two small tile houses in our house. The shopping guide asked again, is there anyone else in your family? The old lady said, I am a lonely old lady. Two days ago, my son was afraid that I would be bored and sent me money to buy a color TV. The shopping guide asked again: Does your family have cable TV? The old lady was at a loss about what wired wireless is, and asked: What cable does the TV set need? I thought it would look good if I bought it back. After that, the old lady went home.

Subsequently, the shopping guide learned the delivery address of the old lady from the after-sales department of the shopping mall. After work, the shopping guide went home first and gave the old lady the antenna she didn't use, which solved the old lady's temporary emergency.

The day after tomorrow, the old lady's son wrote a thank-you letter to the shopping mall and presented a banner. Later, the mall learned that during his five-year shopping career, the shopping guide used the rest day to provide free TV maintenance for customers, and usually paid attention to communication with consumers, using his own knowledge to solve the doubts in consumers' hearts.

Finally, the shopping guide became a shopping guide star in the shopping mall, which was praised by both the shopping mall and the manufacturers.

We think this shopping guide is successful. This is not how much money and banners he has gained, but that he has a meticulous heart in his heart, which can be used to care for others all the time.

Finally, the author reminds the majority of shopping guides that success is not an instantaneous improvement, and it is not deliberate. Every shopping guide needs to pay attention to the timely solution and communication of every small problem in the specific work, and treat every customer sincerely. The ultimate harvest will not only be success, but also a kind of enjoyment of life.