How to do business management well in enterprises

Lead: How do enterprises manage well? Change the mentality, responsibility and way of thinking of the enterprise team, so that the change can be deeply rooted in the hearts of the people? Can water carry a boat and overturn it? ; Because, without the correct concept, how can it be implemented correctly, establish the correct thoughts and values of all employees, and reshape the value of enterprises, employees and products?

How to do a good job in business management of enterprises should do a good job in business project management. Developers can't just do relatively simple property management like developing houses.

Besides attaching importance to business management, investing some material resources and forming a professional management team, it is more important to do it in business management? Humanization? . The business format is always adjusting, business operation? Humanization? That is to say, we must constantly adjust the project management orientation and commodity structure according to the changes of consumer demand and consumption habits and the changes of surrounding competition situation. Only in this way can we ensure the sustainable management of the project.

Management? Humanization? It also requires consumers to have a deep experience.

In order to win the market and customers, it is necessary to increase the depth of experiential consumption in the design of commercial shopping environment, and also to carry out personalized design according to the location, environment, characteristics and customer preferences of the project to fully meet the needs of consumers.

Operation management is the core of commercial real estate operation.

It is the source of commercial real estate income and property value promotion, and the guarantee that investors' interests are fully reflected.

Good operation management can promote the rapid maturity of the project.

Become a hot business center, thus protecting the interests of developers, investors and operators? Win three? .

The preliminary investment of commercial real estate projects was completed, and the projects entered various commercial formats.

After entering the specific operation stage, developers need to unify loose business units and various business formats into a business theme and information platform to optimize the allocation of various resources. In short, it is the problem of how to unify the later operation and management of commercial real estate.

How to do a good job in enterprise management and establish an early warning mechanism;

Pay attention to and visit the sales situation of various businesses every day, and provide professional business guidance and training for practical problems such as product style (dishes), price band, beautiful window, marketing method and employee service; Weekly or monthly summary analysis, and timely communication and analysis according to the early warning of various formats and businesses, to control the problem in the bud.

2. Improve category/brand configuration:

After opening, the marketability of merchants' goods is facing a test. At this time, it is necessary to assist the merchants in business adjustment, and at the same time do a good job in brand adjustment planning of each floor: for example, there is a lack of domestic second-line brand women's wear, Japanese and Korean women's wear, women's shoes handbags, watches/accessories, brand bags or Southeast Asian specialties.

3. Make secondary investment reserve:

After the opening of a shopping mall, some high-quality brands that have communicated but failed to introduce will pay attention again, take advantage of the opening effect, renegotiate and make adjustments. Establish a regional brand resource library, use merchant appreciation meetings or surveys, and establish cooperative relations with merchants through various channels in order to replenish goods in time in the future.

4. Build a brand:

The focus of the first year is to establish the brand and theme image of the project in the city or region where the project is located, and brand-new business combination mode of MALL will be branded in the hearts of the general public. (The Planning Department will introduce soft articles, image packaging, theme activities and promotion. )

5. Attracting passengers:

The huge passenger flow has created the strong popularity of the mall, and the strong popularity has gathered strong business opportunities! People flow = money flow, and the annual advertising revenue of a shopping mall can exceed 10 million.

6. Marketing promotion:

Make specific marketing promotion plan and expense budget from year to month or week, and cultivate a group of local stable shopping habits and high loyalty target consumers.

7. Financial objectives:

A large commercial center or shopping mall often has an investment ranging from several hundred million to 10 billion, and the payback period usually takes 10 years or even longer. What is the annual financial goal for the first year? How many business indicators are broken down into various departments? How to control operating costs, how to open source and save energy, and how to open source and generate income to achieve financial goals? Problems that must be paid attention to and solved after the project is started.

8. Operation status evaluation report:

Within 3-6 months after opening, the operation department will make a comprehensive and objective evaluation of the positioning and format combination of the shopping mall according to the operating conditions, market research reports and consumer research reports.