Has Le Tu been acquired by Li Ning Company? Are there any details?

This is not an acquisition. In 2008, Calendar Co., Ltd. won the exclusive franchise of Italian sports brand Le Tu.

Specific information:

In 2008, Li Ning Co., Ltd. announced that it signed an agreement with Italian sports brand Lotto Sport on July 3 1 day, and won the exclusive franchise of the brand in China for 20 years at a price of not less than HK$ 1 billion.

Lotto (Le Tu) is a famous Italian sports brand, with famous Italian design and sports marketing resources, mainly football and tennis. This move means that Li Ning Sports has taken an important step towards a multi-brand business strategy.

According to the announcement, Lotto Sports agreed to grant Li Ning Sports an exclusive franchise right according to the franchise agreement, and use the Lotto trademark to develop, manufacture, market, publicize, promote, distribute and sell the licensed products in China. The franchise is valid from July 3, 2028 to February 3, 2028.

From June 5438+1 October1in 2009, the annual franchise fee payable by Li Ning Sports is calculated as a percentage of the actual sales of licensed products, with an annual minimum amount. The minimum amount of franchise fee payable in 20 years is about 934 million yuan, about 654.38+65 million Hong Kong dollars.

At present, Lotto Sports has started its business in Chinese mainland, with two companies in Le Tu (Nanjing) and Lotto (Shanghai). Among them, Le Tu (Nanjing) is mainly engaged in the design, research and development, procurement, distribution and marketing of products with lotto trademarks in China, while Le Tu (Shanghai) is mainly engaged in the retail of products with lotto trademarks in China.

In addition to the exclusive franchise, Li Ning will also purchase the property assets, inventory and goodwill of Le Tu (Nanjing) and Lotto (Shanghai) at a price not exceeding 25 million yuan, so that Li Ning Sports can obtain some retail outlets (18 sales counters occupied by lotto in Beijing and Shanghai department stores).

After the completion of this transaction, Li Ning has added an international brand besides its own brand and AIGLE brand (outdoor sporting goods).