Only Qionglou Yuyu can show its true colors of wealth?

Qionglou Yuyu, in ancient times, often refers to the so-called heaven balcony or moon palace. In the TV series The Journey to the West, we have seen many places where immortals live, which are misty and dreamlike, making people feel magnificent at the same time, and subconsciously have such a feeling-this is really the place where immortals live, and it really deserves its reputation. On the other hand, how can people who come out from here be ordinary people? Of course, myth is a myth after all, and there is no such illusory scene in reality. However, this does not mean that people in reality do not have this demand. However, throughout the ages, some wealthy people will meticulously "dress up" their place of residence. Because, residence is simply too important for a person's identity and status. Residence is a sign of a person's identity. Its function is not only to give the resident living space, but also to mark his identity. This is a powerful advertisement.

Living is also a kind of consumption. However, because it is too closely related to a person's life comfort, and it "covers" people in its environment and gives residents a strong identity aura, it has attracted special attention. Many rich people are not very particular about what to eat, what clothes to wear and what means of transportation to use, but no one is willing to be careless in their residence, whether buying a house or renting a hotel. Only when he lives in a high-end residential area or a hotel with more than three stars, does he dare to tell others where he lives, instead of talking about him around Wang Gu. When Tang Jun was working at Microsoft, he told the reporter who interviewed him that he had lived in the executive suite of China World Hotel for a long time, and his shirts were cleaned and ironed every day by the hotel. Jack Ma, the founder of Alibaba, claimed that he didn't have the money to buy a luxury house, but every time he went to Beijing, he stayed in executive suite, China World Hotel. This is almost unknown in the media circle. Ma Yun likes to call China World Hotel "China World Hotel" for short, and his intimacy reveals his pride as a frequent visitor here.

Accommodation provides residents with not only the physical function of living, but also a powerful advertisement of identity. After the success of American entertainment stars, most of them have to buy houses in Beverly Hills, California, in order to announce to the public and their peers that they have come to the top. After a few years, he (she) can change hands and find a more secluded and tasteful place to live. This house can be bought by other newcomers as their own billboards. Therefore, villas in Beverly Hills are never afraid of finding buyers.

The same is true of Hong Kong. The upper position of stars and rich people is marked by buying a mansion at the top of the mountain.

In April 2004, Lakshmi Mittal, an Indian-born steel magnate, obtained British citizenship, and he won a bonus of 1 pound? A luxury house in central London was bought at a sky-high price of $2.8 billion, breaking the world record for single-seat housing transactions. The property is located in Kensington Palace Garden, which has the reputation of "Billionaire Zone" in central London, close to the famous Kensington Palace and Sultans Of Brunei's residence. A friend of Mittal revealed the real reason why he bought this mansion: "Lakshmi wants to integrate into British society. He believes that this house is a symbol of status and helps to further consolidate his position. " Previously, European steel industry colleagues did not accept Mittal as a "foreign monk" and always created various problems for him with an arrogant attitude.

In western countries such as Britain and America, judging whether a person is rich or not depends not on what clothes he (she) wears or what car he (she) drives, but on where he (she) lives. Private house is the truest embodiment of a person's identity. The house is one of the biggest possessions a person owns, and it is also the most externalized and easily recognizable symbol, so what kind of house is the most important for everyone. A large number of migrant workers in China have been working outside the home for many years, saving money and building two-story buildings in their hometown. In fact, after the house is built, they can't live for a few days all the year round, but it is very important for them to improve their status in their hometown. Surveys in many big cities in China also show that the trend of "identity consumption" in house buying behavior is increasingly obvious. Buyers of different incomes and classes choose houses commensurate with their status according to social and economic standards such as location, price, quality and developer brand.

From the choice of residence by the mainstream class in the city, we can find that some * * * and "hobbies" are the same: first, the location is better than the surrounding environment. Li Ka-shing had a famous saying about real estate in his early years: "The first is lots, the second is lots, and the third is lots." Now, this principle still applies. Lots that can be used as wealth and signs mainly refer to natural scenic resources such as mountains, water, parks and Yuan Ye. "My family lives on the shore (overlooking the XX River)" and "My family lives at the top of the mountain (at the foot of the mountain)" are the proudest statements about the place of residence and the most attractive advertising words for real estate projects.

In Shanghai, top residential areas have the saying "one mountain, one water and one bridge". One mountain refers to Sheshan, one water refers to Huangpu River, and one bridge refers to Hongqiao (traditional villa area). These things are scarce resources that can hardly be copied, and they are enough to be proud of. If you live around Zhongshan Park and Century Park, you can also make a scene. If you can see the park from the living room, you can proudly invite friends to your home.

In addition, the scenery is always confined to the residence. The blocks formed by good planning, perfect supporting facilities and the gathering of rich people are also the elements that constitute the first-class lots. Once a residential area has formed an obvious meaning of class and status, people will continue to gather in residential areas consistent with their identity for fear of being in a low-grade community and lowering their status. "Birds of a feather flock together, people are divided into groups", and the urban residential pattern is constantly divided, showing similar characteristics of gathering and scattering and polarization between the rich and the poor. Living in a certain area can almost tell you what class you are.

In the Qing Dynasty, there was a saying in Beijing that "the east is rich and the west is expensive, and the south is cheap and the north is poor". During the Republic of China, "rich in the east and expensive in the west" began to change to "rich in the west and expensive in the east", and the difference between the east and the west was not obvious. After the 1980s, the rich areas were concentrated near the Asian Games Village, Zhongguancun and Yansha, while the suburbs were concentrated in the northern part of the Asian Games Village, Xishan area, Jingshun Road and areas along the airport.

Secondly, the community and buildings should have visibility and reputation. Brand developers' development, which belongs to a representative real estate in a certain region and is adjacent to a celebrity, is something worthy of glory. Especially the latter one is often talked about by people. Developers have their own interests and try their best to invite celebrities to stay.

Third, the area should be large. For most people, the building area and usable area of a house are the most important indicators. Large area, not only feels good to live in, but also can tell the truth when others ask, or invite friends and colleagues to be guests. Someone set up a table tennis table in the living room at home, but it still does not affect the normal use of the sofa. This scene shocked tourists as soon as they entered the door: "This is extravagance and waste!" For the glory of this face, many people would rather borrow money than buy a large apartment.

For the truly rich, the number of residential areas is what they care about. Most rich people love detached houses, from old houses and quadrangles in the city to villas in the suburbs until they set up their own manors. Walking leisurely in your yard and lawn, thinking "This is my place" and "Heaven and earth belong to me alone", this feeling of complacency is beyond the reach of a human body living in a modular apartment.

Fourth, design and decoration should reflect wealth, dignity and taste. In the past, rich and powerful families were mostly single-family houses. The depth, height and size of the house, the specifications of the house and the furnishings inside and outside are all signs of the owner's identity and status. It is difficult for outsiders to study the appearance of the house, so they try to make a fuss about the gatehouse outside the door. The gatehouse includes doorways, piers, thresholds and steps. What do you need these things for? Mainly tell others, "I am a big house, a big family!" " "At present, collective housing is the mainstay. To reflect the wealth and cultural taste of residents, we can only rely on the interior decoration and material display of the house. Relatively speaking, it is easy to show luxury-as long as you are willing to spend money, but showing taste depends on a person's years of cultivation and vision.