Lanzhou Country Garden Property Telephone

When it comes to Country Garden, what comes to mind for the first time?

Is it a mockery of the status of "the first real estate enterprise in the universe", or a high-pressure working state of "not entering Evergrande, not entering Vanke and not entering Country Garden", or an advertisement of "giving you a five-star home", or the owner of "poorly decorated" spits?

But in any case, under the current regulation of real estate enterprises, no matter leading enterprises, established real estate enterprises or local real estate enterprises, they have encountered development difficulties to varying degrees.

Evergrande has repeatedly exposed that commercial tickets are in breach of contract, so it is not allowed to survive, or even sell part of its own property, car equity and Hong Kong headquarters building to raise repayment funds.

R&F Group stepped on three red lines and could only shrink the front line with all its strength. China's top 100 housing enterprises have long since disappeared from R&F, selling houses at a discount, and more than 40% of employees have left their jobs, which makes them in a difficult situation.

With the development of Blu-ray, the first brother of Sichuan real estate enterprises, senior management changes frequently, personnel turmoil, and debt default in the open market. Yang Wuzheng, the second son of founder Yang Keng, took over the burden of the company's chairman at a critical moment and became the worst "second generation of housing".

Country Garden has survived in its unique way.

According to the statistics of Central Plains Real Estate Research Institute, as of the end of July 20021year, there were 352 real estate regulation and control in all parts of China. Under the main tone of regulation, heavy policies such as "three red lines" and "centralized land supply" have been introduced one after another, and "struggling to survive" has become the "competing goal" of major housing enterprises.

According to the standards of the regulatory authorities, as of the middle of this year, Country Garden's asset-liability ratio is 77%, which is still on the line, but the debt data in the financial statements continue to be optimized. At the press conference, Wu Bijun, chief financial officer of Country Garden, added that we gradually reduced the debt ratio through asset operation, rather than shrinking the table immediately.

The asset-liability ratio is recognized as the best indicator to reflect the asset structure ratio, leverage ratio and measure the long-term solvency of housing enterprises. By the end of 2020, the average net debt ratio of the top 100 real estate enterprises was 94.6%, and that of Country Garden was 55.6%. As of the middle of this year, Country Garden's net debt ratio continued to decline, only 49.7%, far below the 1.000% required in the three red lines.

The most striking thing is undoubtedly its abundant cash flow. By the end of June, the available cash balance of Country Garden was 65.438+08.624 billion yuan, and the short-term cash debt ratio was 2.654.38+0 times, which was improved to some extent compared with 65.438+0.9 at the end of last year, and the short-term debt repayment and risk resistance ability were worry-free.

On August 24th, Country Garden released the interim results report of the Group, which undoubtedly gave the market a satisfactory answer.

According to the data of the mid-year report, Country Garden achieved an equity contract sales amount of 303.09 billion yuan in the first half of the year, a year-on-year increase of14%; The contracted sales area of equity was 34,565,438+0,000 square meters, up 8% year-on-year, and the sales performance was steadily improved.

In terms of core profit indicators, the company's total operating income was 234.93 billion yuan, a year-on-year increase of 27%. Gross profit, net profit and core net profit attributable to shareholders increased to 46.28 billion yuan, 22.42 billion yuan and 65.438+0.522 billion yuan, respectively, ranking among the leading housing enterprises.

At the same time of profit growth, the data of interest-bearing liabilities are also declining steadily, and the leverage level is further declining. The total loan balance continued to drop to 324.24 billion yuan, and the average financing cost at the end of the period was 5.39%, which was 0. 17 percentage points lower than the end of the previous year.

Country Garden's equity property sales cash returned about 272.79 billion yuan, and the equity return rate reached 90%, which was significantly better than the industry average. This is the sixth consecutive year that Country Garden has reached more than 90%.

As for soil storage, by the end of June, 20021,Country Garden had covered 296 prefecture-level administrative regions and 1408 districts and counties, with a total of 3 127 projects. In the first half of 20021,Country Garden * * acquired 2 19 plot, with a total equity cost of about 88.4 billion yuan. In terms of the amount, 82% of the new land is concentrated in five metropolitan areas, and 62% is distributed in third-and fourth-tier cities.

It is worth mentioning that since April 20021,22 cities have entered the era of centralized land supply. In the first batch of centralized land supply, Country Garden * * * acquired 14 plot, and the equity cost was 1, 7 1 100 million yuan. In Chongqing, Zhengzhou, Wuhan and other cities, the overall premium rate is only 7%, and the land quality obtained is obviously better than the average level of the first batch of centralized land supply.

In people's minds, the image of Country Garden seems to have always been polarized.

According to the data released by Ke Rui, in 2020, Country Garden ranked first in national sales with a total amount of 788.8 billion yuan.

The ranking of sales performance of real estate enterprises in China in July 20021-1-released by Zhongyiyuan shows that Country Garden still tops the list with a sales area of 500.8 billion yuan and 53.478 million square meters.

The sale of so many houses naturally attracted a lot of comments.

At present, the main contradiction in our society has been transformed into the contradiction between the people's growing need for a better life and the unbalanced development.

It is often said that Country Garden complied with the development trend of national urbanization, deeply cultivated third-and fourth-tier cities and enjoyed a wave of national dividends. Judging from the results, choosing the differentiated strategic direction of the third and fourth lines really makes Country Garden stand out from many housing enterprises.

Of course, Country Garden does not lay out every third-and fourth-tier city indiscriminately, but selects it carefully in its own way.

The key points of Country Garden's sinking market are the prosperous city circle, the successfully transformed city, the ecologically livable city and the city with excellent financial performance.

Only in this way can Country Garden cultivate first-tier cities like Beijing and Shanghai 15. Hefei, Fuzhou, Zhengzhou and other cities with outstanding productivity. Tianjin, Changchun, Wuxi and other 24 traditional industrialized cities. Shijiazhuang, Hohhot and other 28 livable cities. Tangshan, Qinhuangdao and other 23 cities with outstanding financial performance.

Country Garden's strategy of focusing on third-and fourth-tier cities makes people feel "earthy". Most housing enterprises like to play high-end luxury houses until Country Garden relies on the third-and fourth-tier markets to open up the situation. After such rapid development, major housing enterprises suddenly realized. It turns out that the truly huge market in China is not only in first-and second-tier cities, but also in the vast third-and fourth-tier cities and even small counties.

The strategic policy of encircling cities from rural areas decades ago is still valid.

Praise for Country Garden is mainly concentrated in third-and fourth-tier urban residents.

For many counties, the five certificates are not all the norm, the developers involved in black is the norm, and the unfinished business is also the norm.

After Country Garden entered the third-and fourth-tier cities, these chaos have been greatly improved. Moreover, Country Garden has also brought the concept of building houses in big cities to the county seat, holding its own property, and some large markets will also have villas, high-rise buildings, houses and other blocks, as well as investment shopping centers. Property services, park greening, environmental education and so on all have good performance, which local developers can't or don't want to do.

The success of Country Garden lies in insisting on building the "most suitable house". Whoever buys a house is not the strength of the whole family. Shop around. Huxing, supporting facilities, surrounding areas, kindergartens, etc. Which one is not decided after watching more than a dozen on the spot.

Why is the sales volume so high? Because Country Garden is the best choice among these owners.

For a typical example, the supermarket Lanzhou Country Garden, through the satellite map, we can clearly see that this is simply a city built on yellow land. Not only that, Country Garden also built the Bai Yan Yellow River Bridge in Lanzhou.

Yang Guoqiang, Chairman of Country Garden Board of Directors, once said in an internal document that "high turnover is our invincible magic weapon".

The price of high turnover is that many projects under Country Garden are complained by the owners because of quality problems.

Country Garden strongly promoted the advertising slogan "Give you a five-star home", which was vomited by many owners as "Give you a five-star pit".

Since 20021,Country Garden has been dissatisfied with its owners in Fuyang, Dongguan, Maoming, Loudi, Kunshan, Taiyuan, Shanxi and Dengzhou, Henan. Not only have quality problems been repeatedly mentioned, but some projects also involve "yin-yang contract" and illegal delivery.

In August, the Country Garden project in Urumqi triggered a "housing shortage", and prospective owners had to jointly express their dissatisfaction. According to the owner's reaction, the delivery of Country Garden Tianzhu Project is just around the corner, and the owner found many problems after on-the-spot acceptance. First, induced publicity, the scale of greening does not match the sand table at the time of sale; Second, the quality does not meet the delivery standards, the basement is not up to standard, and the cement pavement in the community is laid. After half a month of fermentation, Country Garden responded at the end of August.

Prior to July, Country Garden had a heated "corpse water incident". On June 28th, a property manager of South China Country Garden Community in Guangzhou fell into the Blue Sky Garden Reservoir in Cuishan, South China Country Garden, and died unfortunately.

The property knows that the reservoir is full of stagnant water, but it deliberately hides it. Only a "notice of water stoppage" was posted, which caused the owner to drink "corpse water" for many days without knowing it. The owner who learned the truth was furious and went to the property office to make a statement.

It was not until the end of July that the official news came out. Li Changjiang, president of Country Garden Service, responded to the outside world: he has discussed with the owner and explained the whole process and treatment flow to the owner, which has been understood by the owner and has been dealt with.

However, there are still owners of Country Garden in South China who are dissatisfied with the results. Seven days after the "corpse water" incident, Country Garden Property was forced to announce the truth. It has been concealed before, and the nature of this matter is quite bad. Now, when it comes to this matter, I feel sick. I am very dissatisfied with Li Changjiang's response. I don't accept the handling result of Country Garden.

In addition to the owner's questioning that the quality and property of Country Garden are comparable to "fast-selling goods", the biggest limelight of Country Garden at this stage should be its forest city project.

There are 766 complaints about Country Garden in black cat complaints, and the latest ones all reflect the false propaganda of Country Garden Forest City and deceive consumers.

Anyone familiar with Country Garden knows that Yang Guoqiang has always been extremely persistent in forest cities.

"I have a dream that I can have a three-dimensional stratified city, with walking vehicles underground, parks on the ground, vertical plants on the external walls of buildings, just like living in a forest, and pollution-free elevated rail transit on the ground. Every day, people live in the garden, breathe in the forest and enjoy in nature. "

Not satisfied with his utopian vision, Yang Guoqiang moved his dream of a forest city to Malaysia with the pace of internationalization of Country Garden and the ambition of repositioning the future city.

"We are a company that strives for social modernization, urbanization and people's better life", so Country Garden gave its own self-expectation before going to sea.

In order to make this project a hit, Country Garden spent a lot of money on marketing channels, and forest cities appeared in the prime time of CCTV, Spring Festival Evening, NBA and Rio Olympic Games, becoming the most advertised real estate in the world. For a time, forest cities were widely known.

However, on 20 18, Malaysia's new Prime Minister Mahathir took office. Without the support of former Prime Minister Najib, the status quo of the Forest City Park project has turned sharply. The newly appointed Prime Minister has said in public more than once that it is forbidden to sell forest cities to foreigners.

In fact, shelling Johor's forest city project is also Mahathir's campaign position. He once said that Chinese-funded projects such as Country Garden Forest City Project are evidence that former Prime Minister Najib betrayed Malaysia. To this end, Mahathir has won the support of many Malaysian people.

Malaysians in Johor also said in an interview that too many China people snapped up the properties in Country Garden Forest City. They are worried that this project will damage the environment, and land reclamation will also have a major impact on local fisheries.

In fact, this real estate project was full of gimmicks from the beginning of publicity, featuring "permanent property rights next to Singapore". It has been repeatedly stressed that the linear distance between the forest city and Singapore will not exceed 2 kilometers after completion. According to the picture below, the forest city is really close to Singapore.

However, the Forest City Project is located in iskandar, Johor. It was Malaysia that reclaimed the sea to build the island, and the construction of this project began one year after reclamation. However, according to the relevant laws of Malaysia, the reclamation project needs to settle for ten years before construction, and it is easy for relevant parties to talk about this issue in the future. Moreover, on the other side of the forest city, 2 kilometers across the sea, is Singapore's Tuas Industrial Zone and large oil refining center.

When promoting the project, Country Garden also beautifully described the future to the owners, "working in Singapore and living in Johor Bahru". However, the forest city is still 35-40 kilometers away from downtown Singapore. If commuting internationally, car owners have to go through four checkpoints every day.

According to people living in Johor Bahru, Malaysia, checkpoints in Singapore and Malaysia are very crowded during rush hours. The border inspection will take at least 1.5-3 hours. Whether you drive by yourself, take a bus or ride a motorcycle, you should get used to the crowded scene.

Owners of forest cities complained on the black cat platform that the Kuala Lumpur-Singapore high-speed rail originally planned by Country Garden has not yet been launched. The cross-sea bridge between this forest city and Singapore has also disappeared. The independent customs of Country Garden Forest City, which has been approved for publicity, has not yet started.

The modern new town with permanent property rights previously advertised has now become a commercial real estate with only 99-year title deeds. The surrounding facilities are not perfect, medical care and shopping need to drive far, and now the occupancy rate is less than 8%.

Although it is a private house, it is a commercial water and electricity fee, which adds a number of insurance premiums and management fees out of thin air. Various expenses are several times more expensive than those in first-tier cities in China.

Although the dream is beautiful, the reality is a bit cruel. I wonder what impact this project of Malaysia Forest City will bring to Country Garden?

Judging from the reality, in recent years, when almost all housing enterprises are under pressure, Country Garden has gone against the trend. Whether it is financial indicators, debt optimization, or multi-business collaboration, Country Garden is at the forefront of domestic housing enterprises.

Even though many owners describe Country Garden as selling "fast-selling houses", ridicule, dissatisfaction and complaints still come one after another. But it is undeniable that Country Garden has survived in its own way.

However, it is obvious that Country Garden is just a "dog", and there is still no successful example in business diversification and strategic growth engine conversion.

So far, Country Garden, as a project of going out to sea as a forest city, is in trouble because of the political vortex in Malaysia and the tide of owners returning their houses.

At present, it is valuable to revitalize Country Garden. But in the future, it has not found the "password" to unlock.