Innovation and entrepreneurial concept of pet industry

Among many pet projects, pet photography has not been scaled up. The reason is that, first of all, camera equipment has become popular now, and the functions of mobile phones are constantly strengthening. It can be said that everyone has camera equipment and shoots all the time, so professional photography is being left out in the cold. Another reason is that pets are not obedient in the process of photography and have certain risks, so they are not favored by industry elites. However, I think the photography industry is an entrepreneurial project about pets.

At present, pets are gradually anthropomorphic, dressing animals, putting on shoes and sleeping with their owners. When they are sick, medical care is meticulous and expensive. This shows that the owner's love for pets and children is exactly the same. Although there is a camera that can be taken at will, it can't be handled by professionals in the later stage. The long-term home scene is very monotonous and fixed, and there is no multi-scene and multi-creative effect in the studio.

Because of the particularity of the pet industry, it is not easy to be manipulated and not listen to instructions, which requires photographers not only to have a high level of photography, but also to have the ability to control pets.

The opening of pet photo studio is the best report on innovative and entrepreneurial projects. From site selection, decoration to advertising, there must be a set of strict and meticulous planning. In terms of site selection, we generally choose to be around high-end residential areas because there are more elderly people in old residential areas. Although they love dogs, they may not be willing to spend money on them.

In advertising, I think the biggest advertisement is free, and the best publicity is technology. As long as it is free, it will definitely attract many customers. In the process of free, we will put forward some means to promote publicity, such as shooting a photo album for free, which requires us to publish a circle of friends. Need to download the APP and so on. Such extensive publicity will accumulate more and more customers, and the accumulated customers can also provide more stable customer resources for the subsequent pet foster care and pet training industries. Behind the seemingly free photo-taking, it actually brings a new type of advertising effect. During the free months, we worked hard to improve our technology every day. Customers have forwarded the circle of friends, and the number of customers has increased several times. From the initial extensive and universal to the later critical choice, and then to the quality requirements, we choose customers to upgrade slowly. A few months of free time, not only exercised their ability, but also cultivated their reception ability, and explored various laws of the market. Slowly start from free to charge, from low to high, and finally quietly drive the market without business, from initially attracting people by free, and finally attracting more people by technical trust.