How many giants are there in China tobacco industry? Such as Wu Yan Group.

China has another "hongta group"

On June 8th, 2005,165438+1October 8th, Hongyun Group was established in Kunming, Yunnan. After nearly two months of intense and careful preparation, Hongyun Group will enter normal operation on June 65438+ 10/day, 2006. As the first pilot unit of parent-subsidiary company in tobacco industry, the development direction and operation mode of Hongyun Group have become the focus of attention inside and outside the industry, and also attracted great attention from the media. As a result, Yunnan tobacco industry has been integrated from four to three, which is a new starting point for Yunnan tobacco industry to create brands and create value in international and domestic competition.

Hongyun Group consists of Kunming cigarette factory in Yunnan and Qujing cigarette factory in Yunnan. Yan Kun and Qu Yan are both well-known brand enterprises in the industry. You can make a hole by throwing a name. This is the beginning of the reorganization and strong alliance of China cigarette enterprises, and it is also the beginning of building a super-large cigarette enterprise to participate in international competition. The relevant person in charge of the State Tobacco Monopoly Bureau said.

The establishment of Hongyun Group will effectively realize the complementary advantages of two major tobacco enterprises in Yunnan-Kunming Cigarette Factory and Qujing Cigarette Factory. Kunming Cigarette Factory was established in 1922, with a series of famous cigarette brands such as Yunyan, Camellia, Shangri-La, Camellia and Chuncheng, with an annual production plan of1260,000 cases. In 2004, it achieved a tax profit of 8.838 billion yuan, ranking ninth among the top 100 taxpayers in China and the top 500 Chinese enterprises. Qujing Cigarette Factory, established nearly 40 years ago, is a key star enterprise in China tobacco industry, with famous brands such as "Fu", "Shilin", "Panda" and "Qing Ji". In 2004, Qujing Cigarette Factory produced 6.5438+0.372 million cartons of cigarettes and sold 6.5438+0.2 million cartons of cigarettes, realizing a profit and tax of 4.56 billion yuan, ranking 27th among the top 100 taxpayers in China, 330th among the top 500 taxpayers in China, 7th among the top 100 enterprises in Yunnan and 9th among the top 100 enterprises in Yunnan. Qujing, where the factory is located, has an annual output of more than 3 million tons of tobacco leaves, which is the largest high-quality tobacco base in China. The combination of the two Kunqu Opera factories is more conducive to the brand becoming bigger and stronger and the organization of raw materials.

It is reported that after the establishment of Hongyun Group, the legal person qualifications of Kunming Cigarette Factory and Qujing Cigarette Factory were cancelled, and both factories became the production points of the company.

Hongyun Group, which was formed by the integration and reorganization of Kunming Cigarette Factory and Qujing Cigarette Factory, also includes five cigarette factories, namely Huize Branch in Qu Yan, Yan Kun Branch and Wulanhaote Branch in Qu Yan. At the same time, it controls Shanxi Kunming Tobacco Co., Ltd. and Inner Mongolia Kunming Cigarette Co., Ltd., and the seven production bases of the group * * * have more than 390 sets of advanced equipment and more than 20,000 employees. 10 cigarette brands are listed in the list of "Top 100 Brands" in China, and the production scale, output and tax benefits of nearly 3 million boxes of cigarettes rank second in the national tobacco industry.

The newly established Hongyun Group will straighten out the production, supply, sales, personnel, finance and domestic and foreign trade relations of the former Kunming Cigarette Factory and Qujing Coil Factory in accordance with the requirements of "four unifications" in assets, brands, procurement and sales, and the company will implement unified management. In accordance with the opinions of the Yunnan Provincial People's Government and the relevant provisions of the State Tobacco Monopoly Bureau, actively strive for the support of local governments for the merger, reorganization and development of the company.

Hongyun Group, established through merger and reorganization, is the concrete implementation of the industry development direction of "deepening reform, promoting reorganization, moving towards alliance and * * * common development" of the State Tobacco Monopoly Bureau. Hongyun group will focus on "doing a good job of clouds and red pandas; Strengthen camellia and stone forest; Be a stable spring city and an auspicious celebration; Do a good job in "Shangri-La, Fupai" brand strategy, implement scientific brand development strategy, enhance brand value, create fine brands and big brands with tax profits exceeding 10 billion and scale exceeding one million boxes, and promote Yunnan's economic construction and "two cigarettes" development.

With the establishment of Hongyun Group, the ranking of domestic tobacco groups has been refreshed again. Hongyun Group has become the second largest tobacco group in China after Hongta, and the tobacco pattern in Yunnan has also developed from a confrontation between four males to a tripartite confrontation.

Judging from the situation of Hongyun Group, through the merger and reorganization of two factories in Kunqu Opera, there are rare opportunities of "three excellent" and "three good". "Three Excellence" is mainly manifested in: First, the scale advantage. More than 2.4 million boxes of planned resources ranked second in the country, and the brand market scale of nearly 3 million boxes ranked 1 in the country, further expanding the development space of the group; Second, brand advantage. The Group owns 10 "hundred brands" products, with the production and sales of Yunyan, Camellia and Spring City exceeding 500,000 cases, Shilin exceeding 400,000 cases and Qing Ji nearly 400,000 cases, which have the basic conditions for growing into a big brand. Third, the advantages of raw materials. The scale and quality of the tobacco base of the Group rank among the top in the country, and the ability to guarantee raw material resources will be significantly improved after integration. "Three good" specifically refers to: First, good policies. The Opinions of the National Development and Reform Commission and other departments on Further Rationalizing the Asset Management System of the Tobacco Industry and Deepening Enterprise Reform clearly stated that it is necessary to "promote the joint reorganization of cigarette industrial enterprises, cultivate large enterprise groups, set up a unified national sales network, and promote the formation of a large market". The implementation of macro-policies will provide good development opportunities for key backbone enterprises; Second, it is a good mechanism. The market-oriented reform and regulation of the State Administration of Taxation will further improve the level of tobacco marketization, and large enterprises and brands will win valuable space for further growth. Third, a good environment and the establishment of corporate governance structure are the key points of the reform of cigarette industry management system. Hongyun Group, as the first batch of pilot units in the industry, has always been highly valued by the State Administration, provincial and municipal party committees and governments and Yunnan China Tobacco Industry Corporation. The national sales area has a good prospect for the group. Under the guidance of the industry-oriented policy, the development of Hongyun Group has formed a good atmosphere of government concern, consumer support and public opinion.

But at the same time, Hongyun Group clearly realized that restructuring does not necessarily mean progress or development, and the scale of the enterprise is not necessarily proportional to the benefits. Hongyun Group still faces multiple pressures and challenges such as smoking and health, establishing and improving corporate governance structure, raw materials, market and talents.

Do a good job of "four guarantees" and "five improvements" to make a good start for the Eleventh Five-Year Plan.

Facing the rare development opportunity and severe market test, Hongyun Group made concerted efforts to assess the situation, focused on cultivating new economic growth points, enhancing development stamina and competitive strength, vigorously building a "harmonious Hongyun" and ensuring the Group's stable, coordinated and sustainable development, put forward the road of paying attention to coordination, quality and efficiency, taking the road of economic growth and technological growth, and determined the main task and goal in 2006: producing cigarettes. In 2006, the group's tax profit will increase by 8% on the basis of 2005.

Focusing on this task, which is related to the development of Hongyun Group, the development of Yunnan cigarette industry and even the economic and social development of Yunnan Province, and combining with the implementation of the spirit of the Fifth Plenary Session of the 16th Central Committee, Hongyun Group summarized the focus of its work in 2006 as "four guarantees" and "five promotion". Namely: based on scientific development, ensure the stable and sustained growth of the group; Improve the system and mechanism to ensure the improvement of the group's execution; Pay attention to independent innovation to ensure new growth points for the Group's development; Strengthen internal supervision to ensure the standardized and efficient operation of the Group; Pay attention to the market and enhance the marketing guarantee ability; Optimize raw material resources and enhance the supporting capacity of tobacco leaves; Integrate production factors and improve quality assurance ability; Adhere to people-oriented, enhance the ability of talent support; Promote the construction of civilization and enhance the guarantee ability of building a "harmonious red cloud".

A new round of reorganization set sail

In fact, in order to improve international competitiveness, the State Tobacco Monopoly Bureau has put forward the goal of "big enterprise, big market and big brand" since 2002, that is, breaking local blockade, establishing a unified national cigarette circulation market, reorganizing and merging into internationally competitive tobacco enterprises and building international tobacco brands. So far, the number of tobacco industrial enterprises in China has increased from 85 in 2003 to 46 now. Brand integration from 582 to more than 200.

"But Kunming Cigarette Factory and Qujing Cigarette Factory, two cigarette enterprises with a production scale of millions of boxes, can unite and eventually merge, which is the first time in the industry. This has broken the difficult situation of tobacco enterprise restructuring for a long time and marked the beginning of a new round of restructuring in China tobacco industry, which may be a landmark event in which the disputes in the Warring States period subsided and the heroes were unified. " A person in the tobacco industry said.

However, after cigarette enterprises reach a certain scale and form a certain product market, there are many changes in enterprise development, product structure and tax incentives, and it is more and more difficult to integrate and reorganize. As far as local governments are concerned, a large part of the fiscal and taxation of the city where cigarette factories are located comes from cigarette factories, and any adjustment will have a great impact on local economic and social development. As far as cigarette enterprises are concerned, each enterprise has a considerable say in the choice of product market and enterprise development strategy. Yunnan is even more special, and tobacco tax revenue accounts for about 70% of the total fiscal revenue.

It is understood that the establishment of Hongyun Group took a lot of twists and turns. For example, who will lead the two cigarette factories, such as the name of the new enterprise group, the development of the original product brand, the placement of enterprise leaders and employees, such as the tax sharing between Kunming City, where Kunming Cigarette Factory is located, and Qujing City, where Qujing Cigarette Factory is located. The solution of every problem is faced with many complicated interests and needs repeated coordination and consultation from several aspects. There was an episode in which a local newspaper accidentally said that one cigarette factory had merged with another, which immediately caused an uproar until the newspaper corrected it.

"As a province with the largest cigarette production and the highest level of industrial development in China, Yunnan should show a strong alliance." The person in charge of Yunnan China Tobacco Industry Company, which took the lead in restructuring, expressed firm determination. Under the impetus of various aspects, the merger of Kunming cigarette factory and Qujing cigarette factory began in full swing. On July 1 1, 2005, Zhu Shaoming, the director of Kunming Cigarette Factory, and Yu Ruifang, the director of Qujing Cigarette Factory, respectively signed the Agreement on Merger and Reorganization of the Two Factories, which marked that the merger and reorganization of Yan Kun and Qu Yan officially entered the operation procedure. On September 20th, 2005, the State Tobacco Monopoly Bureau issued the Reply of the State Tobacco Monopoly Bureau on the Merger and Reorganization of Kunming Cigarette Factory and Qujing Cigarette Factory, which was named Hongyun Group.

"The establishment of Hongyun Group indicates that the strong alliance between Chinese tobacco enterprises has set sail, and there will be such cases of restructuring in the future." A person in charge of Yunnan China Tobacco Industry Company said: "The establishment of Hongyun Group is only the beginning. After the merger of Kunming Cigarette Factory and Qujing Cigarette Factory, Yunnan cigarette enterprises will be reduced to three, and the three will become two in the future, even 1, and then it will be possible to reorganize with large enterprises outside the province. This is what is needed for survival, development and competition. "

Sample of tobacco enterprise governance system

As a tobacco enterprise in a high-tax industry, will there be a "big enterprise disease" after the scale of the enterprise becomes larger: the management cost is too high? Lack of initiative? The answer of the management team of Hongyun Group is: Our enterprise group is an enterprise under the governance of modern enterprise system. According to reports, Hongyun Group will be the first pilot unit of parent-subsidiary company in China Tobacco, that is, the first tobacco enterprise built according to the modern enterprise system. Its establishment is of exemplary significance for exploring the corporate governance structure and property rights system of modern tobacco enterprises.

In terms of corporate governance structure, Hongyun Group has established a standardized corporate governance structure, and established a board of directors, a board of supervisors and a manager in accordance with the Company Law. In terms of the company's operating mechanism, the newly established Hongyun Group will implement the "four unifications", that is, the unification of assets, brands, procurement and sales, and straighten out the production, supply, sales, people, finance and domestic and foreign trade relations of the original Kunming Cigarette Factory and Qujing Cigarette Factory, and the group company will implement unified management.

According to reports, taking the operation of Hongyun Group as a pilot, China tobacco enterprises are carrying out modern enterprise system reform in the process of stepping up integration. Zhang Shuichang, general manager of China Tobacco Industry Group Company, is full of longing: "The next step may be demutualization, and listing will become the only way for tobacco enterprises at some point. I don't think this day will be too far away. Today, Hongyun Group, as the first factory-to-company enterprise in China, is a signal. "

At present, the State Council has issued Document No.57, giving clear instructions on the reorganization of property rights in the tobacco industry, and will start a larger-scale reorganization of the tobacco industry in 2006.

The State Tobacco Monopoly Bureau plans to set up existing cigarette industrial enterprises into 10 tobacco groups with a production scale of 3 million boxes within two to three years. It is reported that after the structural adjustment of 13 cigarette industrial enterprises in 2005, the number of cigarette industrial enterprises with legal person status was reduced to 44, and the Hongyun Group jointly established by hongta group, Kunming and Qujing cigarette factories reached 3 million.

According to reports, at present, the State Council has made clear the idea of "unified leadership, vertical management and monopoly" in tobacco reform, which has provided policy support for the restructuring on a larger level. In addition, the restructuring of the tobacco commercial system has also begun. Hu Xinhua said that in 2006, more tobacco commercial enterprises will start property rights reform.

The integration movement of Yunnan tobacco industry to form a super-large "tobacco carrier" has begun.

It is reported that the merger direction of Yunnan Tobacco with hongta group (hereinafter referred to as "Hongta"), Honghe Cigarette Factory (hereinafter referred to as "Honghe") and Hongyun Group (hereinafter referred to as "Hongyun") has been determined, and the integration action has entered the preparatory stage.

"Yunnan tobacco industry must have' three changes and one change'. It is better to change early than late, and change the initiative early. " Liu Wandong, secretary of the Party Committee of Yunnan China Tobacco Industry Corporation (hereinafter referred to as "Yunnan China Tobacco"), told reporters.

The reorganization will begin next year.

In this "three changes to one", Yunnan will first integrate Hongta and Honghe into a group, and then the group will further merge with Hongyun Group, thus making Yunnan tobacco industry a unified group.

"The reorganization of Hongta and Honghe will be a preparation year this year, mainly to complete the enterprise research work before the reorganization and form a reorganization plan. The real restructuring will be next year. " Li Weidong, director of Yunnan China Tobacco Foreign Affairs Office, said. The reporter learned that, in fact, these three companies have now entered the asset verification stage.

According to Li Weidong, in this reorganization of Hongta and Honghe, Yunnan Zhongyan is only responsible for the structural reorganization of the two enterprises, and the future leadership appointment authority of Hongta Honghe Group is in the State Tobacco Monopoly Bureau.

"Of course, the managers of the restructured enterprises will be elected." According to Li Weidong, as the appointment of Xinhongta and Honghe Group is decided by the State Tobacco Monopoly Bureau, the final candidates may come from within the Yunnan tobacco industry or be "airborne troops".

According to the standards put forward by the State Tobacco Monopoly Bureau, in the next two to three years, China will cultivate about 10 large tobacco enterprise groups supported by brands. At the same time, the annual output of each brand of these large tobacco enterprise groups should reach 3 million boxes, but it is difficult for tobacco production enterprises in China to reach this level at present. The biggest advantage of this integration is that these three enterprises can enjoy resources.

Non-tobacco assets will be divested.

On the other hand, with the determination of the merger direction of the three enterprises, the divestiture of the original non-smoking assets of the three enterprises has also been put on the agenda.

Previously, Hongta, Honghe and Hongyun all developed real estate, construction, building materials manufacturing, property management and other industries through diversified operations.

"According to the requirements of the State Tobacco Monopoly Bureau, one of the purposes of this reorganization is to separate the non-tobacco industry from the enterprise and return to the core tobacco industry." Li Weidong said.

According to insiders of Yunnan Zhongyan, the non-tobacco industries spun off by the three companies will also be integrated and managed by professionals in the non-tobacco industry. People in Yunnan tobacco industry may be the chairman of this business, but they will not be directly responsible for management.

In fact, Yunnan Zhongyan does not think that the direction of developing non-tobacco industry is wrong, because international tobacco giants basically have non-tobacco industries, and some even exceed their main businesses. "But it must be clear that the tobacco industry of these enterprises is still very strong." The insider said.

At present, the number one tobacco company in the world is Philip Morris Company, with an annual output of 6.5438+million cases, the second is British American Tobacco Company with an output of more than 7 million cases, the third is Japan Tobacco Company with an output of more than 5 million cases, and the fourth is Imperial Tobacco Company with an output of 3.93 million cases. According to statistics, the output of hongta group is 3.2 million cases, that of Honghe Cigarette Factory 1.26 million cases and that of Hongyun Group is 3 million cases. Once the reorganization is successful, the combined output of "Three Red" will reach 7.46 million boxes, surpassing the second-ranked British American Tobacco Company (more than 7 million boxes) and will become the second largest tobacco manufacturer in the world after Philip Morris Tobacco Company. Plus co-brands, Yunnan Tobacco and World Tobacco. The establishment of Yunnan Super Tobacco Group is also an important measure for China Tobacco to expand its enterprise scale and face the challenges of the world tobacco giants.