What is the market prospect of security monitoring industry?

The market prospect of security monitoring industry is not optimistic.

With the development of society, people attach great importance to their personal safety and property safety, which is a business opportunity for security products. However, monitoring is a very popular equipment, that is to say, anyone with some skills can do security monitoring, and the threshold is relatively low. Now many people who do computer business are monitoring, so there are many people engaged in security monitoring, and the competition must be fierce. Today, I will tell you about the problems and reasons encountered by the security industry today, for reference only.

Current situation of security industry:

The shift of industrial chain and the chaotic pattern have constantly spawned new enterprises to turn to the Red Sea made by security front-end. According to the research in Honghe, it is found that the life of small and medium-sized security enterprises is sad, mostly because of industry integration and price war shifting to the front end. If SMEs still control customer resources, there is no problem to survive. But the reality is often not the case. The customer resources of many small and medium-sized security enterprises, including large and medium-sized enterprises, are rapidly losing.

On the one hand, it is the call for the manufacturing industry represented by the United States to return to the mainland. On the other hand, with the depression of global investment market and the increase of labor cost in China, the trend of transferring traditional labor-intensive industries to ASEAN is becoming more and more obvious. With the continuous appreciation of RMB, the export pressure is increasing, and the export market of security products has been hit hard. The domestic capital is tight, the export market is depressed, the export customers are unstable, the original development balance is broken, and the idle productivity and survival gap can only turn to the domestic market. In addition, new brands are still being born. Prior to this, the sphere of influence of enterprises was constantly divided, and the market structure of industry division and regional division was also broken.

In 20 15, it is estimated that more than 60% of safety manufacturers or distributors closed their doors and shuffled into the deep water area. Honghe Securities will show you the reasons for 10 for reference only.

Reason 1: The demand for traditional security products tends to be saturated (except for home security products), and the demand drops sharply. The security projects that should be done are basically in place, mainly maintenance.

Reason 2: In 20 15 years, China's economy will continue to decline, and people's income will be more tense. Believe it or not, I do. Will people still vigorously develop security projects without money?

Reason 3: Real estate is closely related to the security industry. The outbreak of real estate is the spring of security industry. Similarly, the real estate flameout is also the bad luck of the security industry. In 20 15 years, the real estate starts a lot less, and the demand for security products will be less.

Reason 4: First-line brands will continue to cut prices and expand sales. Even if you don't make money, you should ship at a loss, because you can't spend all your money on stocks. Just a good quarterly stock report, beautiful underwear is full of gloom, and the pressure faced by small and medium-sized enterprises is no small matter.

Reason 5: The rise of home security products will deal a blow to traditional security, because home security products will be slowly swallowed up by big companies such as 360, Baidu, Tencent, Xiaomi and Hikang. It is a good thing for soldiers to have some soup.

Reason 6: The security monitoring market has been dispersed, and the product schemes are complex and incompatible, which will be the biggest problem after 20 15. The products of various brands and manufacturers are incompatible with each other, and many solutions make consumers speechless. A lot of solutions, such as TVI, CVI, AHD, SDI, IPC and 960h, make the security market more chaotic, and security vendors are also confused.

Reason 7: The foreign security market tends to be saturated, and countries with large demand in Europe and America, such as India and Russia, also pour cold water, all of which are caused by foreign orders.

Reason 8: "Bankruptcy", "bankruptcy" and "running away" are the key words of 20 14 security industry, which will affect security enterprises. Everyone knows that there may be dozens, but more than a few hundred have quietly closed down. No one can accurately count it out, because 90% of security companies are not registered and there are no factories, and everyone understands the reasons.

Reason 9: The general trend is inevitable. After 20 15, new things will come out and traditional security will be more difficult. Grasping new technology and new products is king, and sticking to the rules is only a dead end.

Summary: Security monitoring products, like Sony's chip prices, have fallen from the top of the mountain to the bottom, and Sony has filed for bankruptcy. What is impossible? It is an indisputable fact that the profits of security companies have fallen sharply. Many security companies are still operating for dinner when they are old. In short, the security monitoring market is saturated, and only some enterprises with technology research and development capabilities and conforming to the trend of the times can survive to serve this market.