What are the sales channels of home building materials?

Jiezhuang, fine decoration of real estate projects can be considered.

The sales channels of furniture and building materials are divided into online sales and offline sales in the current network era! Whether online or offline, first of all, advertising is essential, and running new communities offline is a common sales channel! And attending exhibitions and so on!

The methods proposed in this paper are all in the special period of the epidemic.

First of all, I learned that the subject is the marketing staff of a home building materials brand company, whose main responsibility should be business development, that is, how to find and explore more useful channels. I basically understand the puzzle of the problem solver, because I have also done marketing and sales-related work before answering the question. In fact, the logic and principle are still relatively * * *, and there is not much nonsense. The answer is mainly from the following aspects:

While the iron is hot, you need to be hard. If you can get customers to come to your home on their own initiative, you will save a lot of trouble. This is what we call striking while the iron is hot. In fact, the subject can start with the external publicity of his own company, such as billboards hung in the company, guide card, bus stops or other public places. If it is done well here, it will naturally attract some customers in need to come directly.

Discount promotion ordinary people, including you and me, like to discount and buy good and cheap products at prices close to value. The topic mainly considers the use of a variety of promotion and combination means, and can also discuss with other departments, allocate funds, and reward customers for their purchase behavior. It can be carried out in the first-line shopping malls directly facing consumers, and the effect will be better.

Network Celebrity Economy (Highly Recommended) Since Luo Yonghao went to sea, the network celebrity economy has developed in full swing. The so-called network celebrity economy means that people or stars with their own traffic introduce practical and high-quality goods, face to face with consumers on mobile phones or computers in the form of live webcasts, and arouse consumers' interest. At present, popular platforms such as Tik Tok, Aauto Quicker, Taobao Live and Suning Live have low thresholds and are highly recommended.

In view of the theme of household items, we recommend e-commerce platforms such as Taobao and Suning. If the company's economic strength allows, it can also start by inviting 18-line network celebrities. After forming a brand or being familiar with the business, you can find a better online celebrity with goods as appropriate.

Word of mouth is anxious about the current sales situation. At the same time, we should do a good job in after-sales guarantee and punctual service of products. As long as customers really feel that they are respected, the money spent is worth the money, and the products are worthy of their own funds, the chain effect of word-of-mouth will occur after customers "taste the sweetness".

Horizontal alliance home building materials market will plunge into relevant markets, because only here can there be potential customers, so it is necessary to do more with relevant companies, commonly known as "horizontal alliance", such as floor tile laying, decoration design, real estate companies, apartments and property management companies. Every time you sell home building materials, you can apply for some benefits for these partners, so as to ensure that you can do it for a long time and have a prosperous business.

In the above five ways, considering the special period during the current epidemic, the ranking of personal recommendation is as follows:

Internet celebrity economy-> Horizontal alliance->; Strike while the iron is hot, and you should be hard-> Discount promotion-> reputation

At present, there are the following popular ones. 1. point-to-point direct sales between furniture enterprises and real estate communities, eliminating intermediate links; 2. Online interaction (drainage) and offline experience (ordering). 3. Online shop sales, etc. jsg20200 10 1

There are many ways to sell home building materials, and each one will gain something, depending on your choice.

1, common is advertising. This input cost is too high and the effect is not good. However, you can advertise selectively and try to do great things with small money.

2. Lock several real estate communities, set up exhibition areas in the communities, and hire salesmen to publicize follow-up services. This method has a good effect, because it can communicate face to face with the owner and the success rate is relatively high.

3. Cooperate with decoration companies and designers, selectively cooperate with their own brands, and the operation mode must be well grasped.

4. Home Building Materials Alliance. Join other building materials brands and organize a group to do package activities. Just like you are a wood flooring worker, you can combine all the materials involved in the decoration (water pipes and wires, floor tiles, cabinets, doors, lighting, hardware, bathrooms, etc.). ), and choose a good brand, can be divided into high and low grades, publicity, to avoid car owners running around. If you plan well, you really don't have to worry about business.

5. Use the network for online promotion. Now that e-commerce is hot, you can open a live broadcast, build a WeChat group, and make an APP on your own platform. These methods are well used. You don't need to go out to run orders every day, you can take orders at home.

I have used all the above methods. As long as you take the time to try marketing, you will get unexpected results. I hope I can help you.

As far as brand operation is concerned, individuals still have a certain right to speak. I can share some brand operation experiences of Comfortable Home for many years with you.

In recent years, the market share of comfortable homes, including building materials, is gradually increasing, but there are more and more competitors sharing cakes. Coupled with the existence of this year's epidemic, the physical stores of home building materials have been seriously damaged. In fact, not only this industry, but also other industry entities are struggling to survive.

The first thing we need to face is the cost. Many home building materials are connected with offline physical dealerships, and a wide range of rents and labor costs make many such enterprises worse, so it is inevitable to break through and open up competition channels.

Then, first of all, it is natural to start with the brand and understand the brand operation, which is a good opportunity for physical stores. It is necessary to expand brand influence and do a good job in brand building from all aspects. Brands with big brands, strong brands and good reputation are naturally favored by consumers, which is also very conducive to the survival and breakthrough of enterprises.

For some individual domestic and foreign home building materials brands, it is particularly important to pay attention to brand influence and word-of-mouth construction. Another important thing is to open up online channels and assist offline channels. If you do well, you can even replace offline channels. According to many brand operation experiences, paying attention to online promotion, self-media promotion and media promotion is the best way to spread brands quickly. Similarly, including product promotion and brand layout kill two birds with one stone.

In the process of individual employment, a large number of resources have been accumulated, such as offline alliance, cross-border alliance, online media promotion, online evaluation, etc., thus accumulating a large number of word of mouth and regular customers.

I hope the above points will make you a little sober.

Guizhou Lao Guo dining table

There are traditional hypermarkets and online shopping!

In-depth establishment of online+offline sales shows that lBS designated service stores should be opened near the construction site, and someone should come to preach and make good relations. Let users become consumers, make users profitable, and not make profits with customers, and it will gradually develop.

There are two main sales channels for home building materials: online and offline, and online and offline collaborative sales.

Online sales mainly include online stores and live broadcasts.

Offline includes brand agency, brand monopoly and integrated sales of finished building materials and decoration products.

Judging from the current sales methods, online and offline sales are mutually integrated and complementary.

For example, the sales of home building materials are generally installed offline, such as home or wallpaper floor. After online sales, offline personnel will be responsible for installation, posting and laying. Form a complete sales closed loop.

You can also use your own building materials and decoration companies to build a complete house, thus promoting sales.

The live broadcast can be a model house installed in the sold house, or a personalized sample can be provided according to the customer's requirements.

Sales can also try the distribution model, advocate each member to introduce buyers in the form of membership, and give members certain rewards according to sales volume.