Recent layoffs in the real estate industry

It is reported on the Internet that R&F Real Estate will lay off 30% employees next year and has stopped any recruitment activities within the group. R&F Property also responded to this, saying that the company is currently operating normally, and the online news rumors are not true, which has seriously damaged the reputation of the group. However, according to the information we have learned from various channels, R&F Real Estate does have financial difficulties at present, which will also have a certain impact on the company's subsequent development.

1. Compared with the same period last year, the number of R&F employees has decreased by nearly 20,000. In the middle of last year, the total number of employees in R&F Group was close to 60,000. At the same time, in the middle of this year, the total number of employees in R&F Group is close to 40,000. In a whole year, the number of employees has decreased by one third. Judging from the number of employees, this data difference is still relatively large. As an influential real estate group in China, it has shown that there are some problems in the operation of the group. If it is reduced by another third according to the news, it is equivalent to cutting the waist.

R&F Group has sold the property management service in the middle of this year. It is understood that R&F Group has packaged and sold its property management service department in the middle of this year. The reason for the sale is that the benefits created by the property management department are limited, which is a part of the company's strategic planning and also shows the strategic contraction strategy adopted by R&F Group in the face of the current market environment.

R&F's sales performance this year is not ideal. Judging from the financial report of R&F Group this year, the overall sales performance of R&F Group is not ideal, especially in the first half of the year, because of the impact of the epidemic, sales are almost limited to stagnation. For a real estate group, there will be a big problem in capital flow, which may be the main reason why R&F Group packaged the property management department as a whole for sale.

Although the real estate group's response to the news of 30% layoffs next year is not true, we can still see some clues from the above information. As an influential real estate group in China, R&F property will also encounter such difficulties, which shows that the epidemic has really brought great influence to the group, and there is still room for improvement on how to maintain a reasonable debt ratio of enterprises.