Translation (urgent! Please help me translate it into English, thank you very much! ! )

Abstract: Brand is the key to competition, the core feature of brand is to protect cultural characteristics, and the source of culture is history. At present, the competition in China's property management industry is becoming increasingly fierce, and building a brand enterprise has become the goal and direction pursued by large property management enterprises in China.

By analyzing the basic meaning of property management, brand strategy and the understanding of the meaning of property management brand strategy, combined with the macro environment of property management development and the inevitability of the emergence of property management brand strategy, we finally get an empirical analysis of Vanke Property Company's brand model as the argument studied in this paper, which is full of confidence in the development of property management in China.