Property management composition

Property management should be market-oriented. Modern property management is a new management mode different from government housing management in the planned economy era. In just over 20 years, with the vigorous development of China's real estate industry, the property management closely related to it has been widely implemented and made great progress. As a result, property management has become a new industry, constantly entering the "homes of ordinary people". At the same time, it has also formed a new concept, which is more and more recognized and accepted by people. 1, the meaning of property management marketization means that property management is an economic behavior, not a government administrative behavior. The main body of property management is enterprises, not government agencies. Property management provides paid services, not free benefits. More importantly, as an independent legal person, property management enterprises are established in accordance with the provisions of the Company Law, participate in market competition in accordance with the operating rules of the property management market, survive and develop in the property management market by relying on their own management capabilities and quality services, expand their business with management results, win commercial reputation and assume sole responsibility for their own profits and losses. Promoting and perfecting the marketization of property management can not only effectively promote the development of property enterprises themselves, but also promote the standardization of the whole behavior competition. 2. The present situation of the development of property management marketization Although the state has been striving to make the property management industry move towards the normal operation track, and given great support and help to the industry in policy, it has gradually changed the awareness of developers to give up self-construction and self-management, and to some extent, made the property management market-oriented. However, the traditional concept of "rich water does not flow outside the field" still exists. Smart developers adopt the method of setting up their own property management companies and then hiring well-known brand property management companies as property management consultants. Although this method has made great progress compared with self-construction and self-management, it is conducive to improving the quality and level of property management in theory, so this method has been favored by many developers. But in the long run, this is just a way of "changing the soup without changing the medicine". Although it is the progress of developers' consciousness to some extent, it also affects the competition and development of many excellent property management enterprises in development to a great extent. At the same time, it will also affect the process of promoting marketization in the whole industry, and even polarize the property management industry. Brand enterprises formed in the early stage will be more and more sought after, but it will be more difficult for property management enterprises in the later stage to obtain the market. The property consultancy management of many brand enterprises is distributed all over the country. For these enterprises, this is the marketization of property management and the embodiment of industry progress. 3. How to make the property management behavior market-oriented? Where there is a market, there is competition. If there is competition, there will be certain effective policy guidance and certain market operation rules. How to better market the property management industry? First, national policies are needed. The administrative departments and trade associations should intensify their efforts to implement the bidding methods for property management of developers, and take some administrative measures, such as giving priority to the qualification rating of developers or real estate enterprises who seriously implement and strictly regulate the bidding methods for property management, so as to urge developers to completely abandon their self-management consciousness, create a good environment and conditions for the marketization and standardization of property management industry, and make this sunrise industry move towards the sunny road of mature development. Secondly, property management enterprises themselves need to constantly explore broader and deeper concepts of property management, but also need to have a certain sense of market competition, make full use of their own resources, cultivate comprehensive talents with professional knowledge and business development capabilities, set up business development departments, build corporate brands, and strengthen external publicity. At present, there is little publicity on the specialty of their own enterprises through the media, which shows that the awareness of their own external specialization propaganda is not high. Therefore, property management enterprises should strengthen their awareness of external publicity, establish their own brands, strive to constantly improve their management capabilities, improve comprehensive services, create a model of high quality and unique style, and constantly expand their business with their own management achievements to win a broader market. Third, the strong support and cooperation of real estate developers. Without the real estate industry, there would be no rise of the property management industry, which is beyond doubt. The development of property management industry can not be separated from the support and cooperation of developers. Therefore, developers need to provide a better development environment for the benign development of the property management industry, support the vigorous development of the property management industry, and make due contributions to the marketization and maturity of the property management industry! With the development of society and times, in today's world, some characteristics and trends of the times, such as economic development, population expansion, environmental pollution and resource shortage, as well as people's infinite pursuit and continuous improvement of their living environment, the concept, operation mode and industrial structure of future property management will undergo tremendous changes, so it is necessary to constantly promote and promote the marketization of property management. Only under the competitive market operation can property management enterprises continuously improve and improve their management level and quality. Therefore, we need to make deeper exploration and thinking for the property management industry to move towards marketization, benign development and healthy and mature development! There are hundreds of millions of real estate foundations in China. With the rapid development of the real estate industry, the scale of real estate will become larger and larger. In addition, hospitals, schools and other social logistics properties will also enter the property management market more. Therefore, the market demand of the whole property management is huge. According to the preliminary estimate of the current property management market, the management area should exceed 654.38+000 billion square meters. The huge market capacity of property management has laid the foundation for the marketization of property management.