What is a business-oriented property manager like?

What is a business-oriented property manager like?

I extracted the contents of Chapter 6 of the Property Project Manager Manual published by Sunshine Publishing House. This book is very good. I suggest reading more cases to see how some benchmark enterprises achieve Excellence.

property management

1. Trust property

Management-oriented property work focuses on planning and falsehood of property management, property marketing and lease management, budget and cost management, professional property management service procurement and subcontractor management, cash flow management, performance evaluation and customer relationship management. The emergence of managed property management enterprises is the result of the change of owners' demand and the development of property management industry, which is conducive to improving the management connotation of property management, improving the operating efficiency of property management system and providing owners with services that can better meet their diversified target needs.

2. Professional property

Professional property management enterprises refer to enterprises with certain professional management capabilities in the process of property operation. Usually based on cost, performance or cost plus performance contract, the property management business is obtained in the form of professional subcontracting or directly accepting the entrustment of the owner. Because property management involves the maintenance of cleaning, safety, elevators and other building equipment and facilities, building maintenance, environmental greening, parking lot, etc., setting up a professional property management enterprise to provide professional management services in a certain link of property management can not only improve management efficiency and quality, but also effectively control and reduce management costs and improve labor productivity and efficiency of property management enterprises.

3. Comprehensive attributes

Comprehensive property management enterprise is an enterprise with both property strategic management and property operation management capabilities. Comprehensive property management enterprises generally set up a management team in the company headquarters to perform the functions of strategic property management, and also set up a number of specialized branches to perform the functions of specialized property management in the process of property operation. With the development and popularization of network and communication technology, property management enterprises are increasingly using modern computer and network technology to improve the service level of property management. At the same time, with the application of information technology and the change of property management concept and enterprise strategy, more and more integrated property management enterprises subcontract the progress projects and operation management projects in property management to professional property management enterprises, which accelerates the separation of internal strategic management and operation management functions of integrated property management suppliers.

In view of the fact that property management companies usually manage multiple properties in multiple locations at the same time, from the management level, they can be divided into three levels: company management, site management and site operation. Management and comprehensive property management enterprises can also provide property management consultants and consulting services for owners.

Six, the level of property management and work content

(A) the level of property management

The content of property management is closely related to the type of property and the purpose of the owner holding the property. It is usually divided into three levels: property management or facility management, real estate asset management and real estate portfolio investment management. Among them, property management and facility management are mainly operational management, while real estate asset management and real estate portfolio management are mainly strategic management.

1. Property management

The core work of property management is to carry out daily maintenance and repair of the property, and to provide services for the customers or businesses who live in it, so as to ensure that it is always in normal operation. For residential property, property management is the whole content of property management. However, for the profitable or self-occupied properties owned by large non-real estate enterprises, in addition to property management, corresponding asset management and portfolio investment management should also be carried out. At this time, in addition to the daily management of property, property management should also implement the strategic policy determined by asset management to achieve the goal of portfolio investment management.

2. Facilities management

Facility management is a new type of real estate service business, whose main function is to create a good production and office environment for an institution (enterprise or institution) by coordinating people and work. The objects of facility management are mainly high-tech enterprise buildings, hospitals, scientific research and teaching facilities, large-scale public sports facilities, government and enterprise office buildings, etc., and the service objects are usually non-real estate enterprises or institutions with real estate. With the development of social economy, more and more organizations begin to realize that real estate is an important strategic resource, and its good management is of great significance for creating an efficient production and office environment conducive to the health of employees, reducing the use cost of real estate and keeping the real estate value in line with the realization of the organization's development strategy. Therefore, various organizations have an increasing demand for professional facilities management services.

3. Real estate asset management

The management of real estate assets has risen from the management of properties, facilities and tenants to the employment of multiple property management companies and facilities management companies to manage multiple properties at the same time. Real estate asset management companies are responsible for managing property management companies and facility management companies, supervising their behaviors, and guiding them to formulate strategic plans for property development, so as to maximize the value of these properties in their real estate sub-markets and meet the requirements of real estate portfolio investment managers.

4. Real estate portfolio investment management

The vision of real estate portfolio investment management is broader, including understanding and implementing the investment objectives of property owners and evaluating the performance of asset management companies; To examine and approve the transformation scheme proposed by the asset management company, so as to maintain the structural safety and advanced functions of the property assets and maintain their competitive position in the market; Manage assets with the goal of maximizing the return on portfolio investment after risk adjustment; And purchase and dispose of property assets at an appropriate time.

The profit of real estate investment is created in three basic ways: one is to buy real estate under excellent conditions (from developers or original owners); The second is to operate the property with the goal of maximizing the present value of cash flow during the holding period; The third is to sell the property at the right time. Property management companies promote the realization of these three goals on behalf of individual investors or institutional investors, which is actually the work of owners.