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How to manage a home improvement company
Design Department+Business Department+Engineering Department
You can even work part-time for each other. Please be an accountant other than finance. The boss is a cashier.
Growth architecture
Design Department+Marketing Department and Business Department+Engineering Department and Supervision Department+Customer Service Department and Front Desk Clerk+Finance Department+Cashier.
At this time, the enterprise is in the development stage, and most small and medium-sized decoration companies are in this mode.
Brand structure
Planning Department+Marketing Department+Business Department+Engineering Department+Supervision Department+After-sales Department+Design Department+Finance Department.
The real model can't be answered by a single question!
Management of home improvement company
With the deepening of the marketization process in China and the intensification of homogenization competition among enterprises in the same industry, the home improvement industry is more and more like a battlefield filled with smoke. Commercial road is military road and market is battlefield; Sun Tzu's Art of War begins by saying, "Soldiers are also cunning." . In the business world full of variables, if you want to be invincible and become a century-old enterprise, you must fully understand and interpret the mystery of Sun Tzu's art of war. Corporate strategy is the art of command-strategy means "the art of generals" in Latin. With the correct strategy, enterprises have a development direction and a famous start in tactics. Jiezhuang company's projects are like logistics support in the war, which is the basis of the campaign. Without it, nothing would exist. Only with sufficient material logistics support can we dare to use troops and enterprises dare to talk about survival and development on the basis of engineering quality assurance. Design is to arrange troops and array, and defeat the enemy. The company's good design scheme and style design can reflect customers' understanding of home and beautify their ideals, and defeat our opponents and enemies with our excellent design. Brand promotion and planning are tricks and strategies to confuse opponents, boost morale and strengthen themselves. Human resources administration, customer service and other functional departments are the personnel deployment and internal coordination of China Army. Finally, the most important thing is leadership-because all the above things are done by people, the role of a good leader is self-evident. Below, the author expounds how to manage the whole company in the future from four aspects: engineering, design, brand promotion and system (the main material of administrative customer service):
I. Engineering Articles
Diligent in practice, it is difficult to shake mountains; A wise man corrects his own mistakes through the mistakes of others.
Because the engineering department is responsible for the decoration project of the company, it reflects the design style and engineering quality. Our construction and management personnel are facing our customers and prospective customers, so the quality management and service management of the project are very important. Combined with the company's relevant management regulations, construction requirements, construction process, the author's on-site inspection and reference to some documents, the author believes that there are the following management priorities:
1. Key points of on-site 5S management and construction site inspection.
5S originated in Japan and refers to the effective management of production factors such as personnel, machines, materials and methods at the production site. This is a unique management method of Japanese enterprises. 5S is a Japanese word, which means SEIRI (sorting), SEITON (rectifying), SEISO (sweeping), SEIKETSU (cleaning) and SHITSUKE (cultivating).
A finishing is to distinguish between necessary and non-essential, and non-essential items are not put on site: 5S management is to improve the physical quality of enterprises, and also to improve the physical quality of enterprises.
B rectification is to find what you are looking for within 30 seconds, and reduce the time to find necessities to zero: you can take it out quickly, you can use it immediately, and you are in a state of saving.
C cleaning keeps the post clean and tidy, and there is no garbage. The objects to be cleaned are: floors, ceilings, walls, tool racks, cabinets, machines, tools and measuring instruments.
D clean-up will carry out sorting, rectification and cleaning to the end and institutionalize it; Open and transparent management.
E cultivation: everyone should strictly abide by and implement the regulations. A typical example is to strictly abide by standards, emphasize team spirit, and form a good habit of 5S management.
The details are provided in the table below.
5S meaning table
Typical examples in Chinese, Japanese and English.
Tidy up, take out the garbage and put things that have not been used for a long time in the warehouse.
Clean up SEITONNeatness30, and you will find what you are looking for in 30 seconds.
Who uses it is responsible for cleaning (management).
Open and transparent management standardization of clean sinks.
Cultivate SHITSUKEDiscipline and training, strictly abide by standards and team spirit.
Because 5S activities can not only improve the working environment, but also improve production efficiency, product quality and service level, carry out finishing, rectification and cleaning to the end, institutionalize and so on. In order to reduce waste and improve work efficiency, it is also the basis for other management activities to be effectively carried out. The author found in the field investigation that the site management of our company is good compared with other decoration companies, but there are still many shortcomings, such as unscientific placement of individual site materials and various irregular or untidy phenomena on the site. Therefore, the company's engineering construction and site management also need 5S management to ensure the overall engineering quality and service quality of the company to be further improved. The main functions of 5S are:
(1) impress customers and better site marketing;
(2) Cost saving, where 5S is implemented is the place to save;
(3) shortening the construction period;
(4) It can effectively increase the safety factor of our workplace;
(5) It can promote the establishment of standardization;
(6) The morale of all staff can be greatly improved through 5S;
We should first check whether the following phenomena exist and consider the consequences.
Existence has consequences.
(1) The operation process is not smooth, the transportation distance is too long, blocking the passage, and employees and customers are injured.
(2) The misplacement of tooling and tools will affect the construction.
(3) The materials are piled up in disorder, and it is difficult to distinguish the material loss between main materials and auxiliary materials, and between finished products and semi-finished products, which increases the cost and affects the construction period.
(4) Personal items and company image are randomly placed.
(5) Poor equipment maintenance, resulting in more accidents and injuries.
(6) The dirty ground and dilapidated facilities affect the company's image.
(7) The management atmosphere is tense, and employees are at a loss about the development and conflict of the company.
By eliminating organizational waste and making continuous improvement, the company's engineering construction management is maintained at an ideal level. Through sorting, rectification, cleaning, cleaning and self-cultivation, the above consequences can be avoided, which will be helpful to the company's engineering management. 5S project management content is shown in the attached table:
Attachment: 5S Audit List
2. On-site inspection system.
In order to better manage and control the construction site and improve the service quality perceived by customers, the author suggests the following inspection methods:
(1) Quality inspection patrol at the construction site, with an average of 20-30 households at each quality inspection; Patrol twice a week.
(2) The director of the engineering department conducts on-site inspection three times a week (randomly selected without any notice).
(3) the customer service supervisor checks (irregularly); Call the customer back by phone
(4) The leaders of all departments of the company conduct spot checks every 2-3 weeks.
(5) foreman mutual inspection.
(6) Check each other between workers in different construction sites.
(7) The heads of the main materials and auxiliary materials departments shall patrol for inspection, once a week 1 time.
(8) Conduct network investigation and on-site marketing investigation of brand promotion.
(9) Afternoon tea for customers once a month (the leased space is used for customer maintenance and construction quality investigation).
(10) In concealed works, the scores of intermediate acceptance and completion acceptance, construction quality and service quality are attached.
Cooperate with the 5S audit table suggested by the author and the company's routine inspection audit table on the construction site for on-site inspection.
3. Personnel training, assessment, rewards and punishments.
(1) Worker Training and Assessment Management
Workers' professional ability and skills training (oil, wood, water heating, tile and electricity) are carried out through theoretical explanation and on-site demonstration. Trainers are selected by the engineering department or appointed by the headquarters. On-site evaluation should be conducted after the training. The method is a combination of written answer and on-site operation, which is graded by engineering customer service department and trainer.
B worker service level training (all) includes workers' communication skills (how to listen, 360-degree communication), customer service skills, customer complaint handling skills, etc. The training methods are PPT demonstration and scenario simulation. The assessment is a written answer.
(2) Promotion and development
Give a comprehensive evaluation of the assessment results of employees' business skills and service level and their usual work performance. Those with excellent comprehensive ability can be promoted to foreman or trainer according to the actual situation, and those who fail will be eliminated.
(3) The reward and punishment system complies with company regulations.
(4) Management of quality inspectors; Company quality inspectors are responsible for the engineering quality, on-site marketing inspection, on-site management, safety inspection and process standard inspection of all companies on the construction site. Responsibility is very important, so the management of quality inspectors is very important.
A time management strictly controls the attendance time of quality inspectors and the system of going out to register, and registers at the front desk before going out to check the construction site after punching in early every day, and indicates the name and time schedule of the planned inspection site; Go back to work at 4: 30 pm and report the work and problems found that day.
B the control supervisor and other department leaders will check the quality inspection from time to time, and conduct spot checks according to the inspection registration plan.
C evaluation is based on the performance of quality inspectors, and those who fail to pass the elimination system are dismissed.
D, for the problems found in the work, combined with their own work practice, put forward feasible management plan and rationalization proposal, and be adopted by the company, reward.
(5) Management of project supervision
A evaluate their work attitude, sense of responsibility and loyalty to the enterprise.
B improve their professional and management abilities, and increase internal and external training.
Improve their communication skills and leadership.
D asks it to set an example first.
E-management is to ask the site to go to the construction site regularly, to find problems and put forward their own opinions and solutions.
(6) The management of the foreman
A strictly control the source of materials. Control personal bills. Quality process follow-up
4. Website marketing
The author thinks that site marketing is more important than the company's design, media, network, community, exhibition and other marketing activities. Website marketing is more intuitive and convincing, because the design shows customers your ideas and graphic creativity, and the feedback in their minds is processed by their own subjective thinking, so there is a gap between perception and actual reflection. The achievements made at the construction site are the most direct impression to customers. The quality of your construction site, the service quality of workers and employees, and the placement of "finished product protection" materials have a far-reaching impact on the owners (customers). The word-of-mouth effect produced by the construction site far exceeds other effects. The author believes that website marketing should pay attention to the following points:
(1) construction technology demonstration. The most important thing in on-site marketing is the technology and quality of construction. This reflects the exquisite construction level and exquisite materials of Dongyi Risheng. For example, healthy and environmentally friendly "European pine board" and "Australian pine board" imported coatings, as well as brick sticking, all-round cross-painting seepage prevention, yin and yang angle treatment and other technologies. The hydropower treatment technology of concealed works is a part of our on-site marketing. Therefore, the author thinks that the process quality of the construction site is the focus of our management.
(2) On-site management. On-site management of the construction site is also the focus of our on-site marketing, because after the construction, customers have the most contact with the workers on our site, and their impression of the company largely depends on the management level of our workers. It is also the best marketing for us to manage the construction site well, because we find and meet the needs of customers. I think there are several points in on-site management: a worker's service level should not only have greetings, but also have good body language and service level. Improve the quality and service level of workers. B the professional ability of workers, the above author and detailed explanation are not repeated here. C. The layout and material pattern of the construction site should meet and exceed the requirements of the company, and should reflect functionality and aesthetics. The perfect embodiment of D design requires the constructors to know the drawings of the construction site like the back of their hands, which embodies the design concept well. If you find that the design idea cannot be realized in actual construction, you should communicate with the designer at the first time. E. Safety and health, including the protection of finished and semi-finished products; Specification for placing project nameplates; Employees' Gfd door stickers, window stickers, etc.
(3) Marketing activities on the construction site. We can carry out some marketing activities on the construction site, killing two birds with one stone. First, it can publicize the company image and corporate culture management concept; Second, visiting the model room for free can attract customers' attention and cognition; Third, it can motivate employees and enhance the role of the team. We can hold a groundbreaking ceremony. Choose the more important residential area and the more important construction site during site disclosure, and hold the groundbreaking ceremony (briefing) between model B compared with the more influential construction site. The purpose of the activity is to let the owner clearly understand the consumption, materials, technology and quality. Moreover, the overall improvement of our construction site is also an incentive for workers. Community publicity and public welfare sponsorship activities. Contact the property management company to distribute company data and information in the management office, sponsor the protection of paper cups and community doors and the public welfare sponsorship of some large communities (plant care signs, simple decoration of building sales offices). D on-site decoration design activities. Design and cooperate with the main material suppliers in the residential area, and give preferential activities to the owners who sign the agreement on the spot.
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