What is customer relationship management of real estate development enterprises?

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Customer relationship management (CRM) is a new marketing method proposed by the marketing circle at the end of last century. It does not advocate product-centered marketing, but advocates the concept of "relationship-centered". So what is the customer relationship management of real estate development enterprises? What are the functions of customer relationship management? Let's take a look with Bian Xiao! \ r \ What is customer relationship management of real estate development enterprises? \ r \ Customer relationship management of real estate development enterprises is called "one-to-one marketing". The biggest difference between it and ordinary marketing is that it understands each customer as an individual, provides personalized service by analyzing the characteristics of each customer, and communicates with customers in two ways to get timely feedback from customers, thus establishing a good trust relationship between enterprises and customers and helping enterprises create greater benefits and competitive advantages. \r\nWhat are the functions of customer relationship management: \r\n 1? Provide quality services and lock in lifelong customers \ r \ nBased on the concept of lifelong customers, developers will strive to provide quality services to customers. For example, in terms of real estate sales, assist customers in signing contracts, mortgage and property rights business, assist owners to negotiate with property management, and provide decoration consultation. In addition, customer relationship management also attaches great importance to customer complaints, prompting enterprises to correctly handle customer dissatisfaction, enhance service awareness, improve service quality, enhance customer loyalty, and urge them to repeat purchases. \r\n2。 Enhance corporate brand and increase customer recommendation \ r \ nIf customers are satisfied with corporate services, they will not only buy many times, but also recommend the company to relatives and friends. As John Tachilu, an American real estate consultant, said, "Always lock customers by creating value", "treat every customer as an extended individual" and treat friends as their own friends. He is the communication terminal of corporate brand, and information will spread out from here. \r\n3. Save marketing cost and improve marketing efficiency \ r \ In the marketing process, the industry can collect customer information through different channels, including customer needs, preferences, age, occupation, income, etc., and then analyze these information to screen out a number of potential customer contacts, thus entering the pre-sales stage. In addition, CRM marketing management can also automatically perform services, and send the information that customers need to customers quickly and correctly through various ways to improve the success rate of marketing. \ r \ Abstract: Well, the knowledge about what customer relationship management is in real estate development enterprises and its function is enough. If you need more information, please continue to pay attention to Qijia. We will provide you with better and more exciting content in the future.

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