? Have "potential", understand "market" and know "things"

-The marketing department should become the core department for maintaining and increasing the value of commercial property assets.

The function of the market is widely regarded as a functional department to subdivide and position the market, formulate publicity strategies, carry out advertising and promotion activities, and assist enterprises in marketing. This understanding is a common misunderstanding in the marketing department!

In practice, the marketing department often becomes a transactional department, engaged in the writing and printing of product manuals, advertising and media placement, planning and implementation of public activities (PR) and promotional activities (SP). Many enterprises turn the marketing department into a dispensable subsidiary department that relies on sales, and some even break down the marketing function into various functional departments.

In fact, the marketing department is not only a booster for attracting investment, an information link between merchants and customers, but also an important means to realize asset appreciation and preservation!

Light rain has traveled all over many well-known commercial "oceans" in China, but now all those who promote marketing to increase and preserve assets have become stormy waves, and vice versa. Xiaoyu thinks that a benign marketing department should have ideas from three aspects: potential, market and things. Not only have potential, but also know the market and do things.

A good enterprise should not only base itself on the present, but also look to the future. It can be said that "potential" is ahead. At the beginning of its establishment, we should not only have a long-term vision, but also establish a sense of innovation and change, cultivate our own "personality" and have a sense of assets! In addition to making the business itself full of vitality, it is also necessary to keep the commercial property "youthful" forever under the changes of time. This is not only a "steering" problem, but also needs market personnel to understand and let the dream shine into the present. Therefore, the marketing department should be synchronized with the enterprise development strategy at the beginning of its establishment, and become a "collector" of core information, a "consultant" of decision-making and a "practitioner" of ideas;

Pattern determines the outcome, attitude determines the height. A good business needs to study, integrate, locate and differentiate the "city". Xiaoyu has established a research cycle of core competing products in her own business, regularly sorting out and summarizing the layout of activities, advertisements, DM and even business in the United States and Chen Jinxing. I often use my spare time to talk with some merchants, consumers, salespeople and even suppliers (Xiaoyu doesn't trust third-party research materials). The "market" needs to control the industry and study the minds of consumers; We should "please", "aim" and "guide". Seemingly simple words are quite difficult to do. Small fish have experienced many "tsunamis" and are often not spared.

In the final analysis, we should return to the routine of materials and marketing activities. Having said that, there is still a difference. Xiaoyu has experienced a number of "sales-driven" businesses, so the marketing department often degenerates into a sales-oriented "backstage" and "assistant" department, having meetings with sales and an activity with financial PK every day ..... Although people are worried, the indicators are still not up to standard, which leads to countless grievances.

Therefore, Xiaoyu particularly emphasizes "potential" and "market". "Potential" is to build the marketing department into the "engine" of commercial projects, and the marketing department is an engine that everyone can use! Any behavior that hinders market work belongs to the behavior that undermines the preservation and appreciation of commercial property! The so-called "market" is to grasp the trend of sales, jump out of the magic circle of sales and be demand-oriented.

A complete marketing department has important events, market and potential, based on events and taking news as action, casting potential energy.