How to solve the difficult problem of project demolition in third-and fourth-tier cities?

The shed reform bonus in third-and fourth-tier cities may soon pass. However, no matter what the market is like, the pace of project promotion cannot be chaotic. If you learn these five tactics and can implement them in place, then it is basically not a problem to remove the project.

First of all, as the saying goes, the old brings the new.

This tactic of always bringing forth new ideas is really omnipotent, and it is the most important part of all real estate project marketing. It's not as simple as you think. As long as you give the old owner some benefits, he will help you bring customers. Not really. You should make the old owners feel that the products and services of the project are good. On this premise, he is willing to introduce his relatives and friends to buy your property.

Second, there are more activities and gimmicks.

In third-and fourth-tier cities, doing activities is also an effective way to expand customers. Not only do as many activities as possible to accumulate popularity, but also activities must have gimmicks.

Meng Meng believes that all "efficient" activities conform to three points: project tonality, high participation and content innovation.

So what kind of activities are better in fourth-tier cities? One is that the activity positioning is novel and unique, with gimmicks, and the other is gift giving. Gifts are always the best stimulus, and the choice of gifts must be affordable, otherwise the effect will be greatly reduced or even counterproductive.

Third, business alliance, cooperation * * * to win.

In the business alliance, first-line housing enterprises have to choose within their own group supplier system because of their strong strength and standardized procurement, while small and medium-sized housing enterprises are more flexible.

Fourth, online promotion should not be forgotten, and offline customers should be accurate.

Anyone who has been doing real estate transactions in third-and fourth-tier cities knows that in third-and fourth-tier cities, the promotion effect through TV media or newspapers is very weak. On the contrary, sending orders, DM newspaper clippings, wall advertisements and banners are more effective ways to spread information.

For city customers, placing orders and touring exhibitions are more effective methods. Take the exhibition tour as an example, design the exhibition hall in downtown areas or places where there is a large flow of people such as Shangchao; Temporary reception points are set up in hotels and shopping malls; Set up exhibition points in the community, etc. , can play a good role in promoting the project.

In addition to customers in urban areas, many third-and fourth-tier cities need to sink to towns and villages to develop customers, and RVs are very useful props in towns and villages. In fact, it is the way to learn promotional videos, a township cinema. Rent a small mini-car, do a body advertisement, with a big horn, you can go public in counties and towns and run all over the street. It's tacky, but it really works. Shouting for a long time, the whole county or town knows.

5. Seize the Spring Festival homecoming tide

The tide of returning home is an indispensable marketing node. Most of the third-and fourth-tier cities belong to population outflow cities, and many people go out to work. They will go home during the holidays. And this time is a good time for the project to show its talents.

For migrant workers who have not lived in the local area for a long time, they will inevitably adopt the suggestions of relatives and friends when buying a house. I will also try to find some acquaintances who are engaged in the real estate industry in my hometown to provide professional consultants. Therefore, to deal with home buyers, we must first deal with relatives and friends around him. The old saying "bringing the old with the new" will play an important role at this stage. At the same time get rid of real estate practitioners and let them help you.