How to promote the brand of water purifier in the community

First, the pioneer in opening up the market; The second is the mobile station for brand promotion and product promotion; Third, it is a stage to show service and image; Fourth, it is a platform for direct sales of products; First, set up a full-time community promotion team → conduct public relations for the property management office → prepare materials → enter the community → receive and introduce products → demonstrate on site → sweep the building → pay a return visit to the community → promote purchases or group purchases → accept reservations → receive the exhibition hall → transport target customers to the exhibition hall. → Matters needing attention when visiting, making an appointment, registering or confirming community promotion: 1: You should choose a good place for community activities, and you can't choose too many at will. Pay attention to the following surveys: total number of households, occupancy rate, tenant rate, raw water quality, consumption level, owner's concentrated area or main access area, activity cost, number of old customers and owner type. According to the above assessment, key communities, sub-key communities and general communities were identified. ) 2. Choose the time of club activities instead of all-weather activities. (Choose holidays, community open days or other eye-catching times, high-quality communities choose long-term cooperation, and put activities in the daytime in winter and afternoon to evening in summer) 3. It does not require many times of club activities, but requires quality. (Follow-up service work must be kept up to ensure that a seed is sown and a favorable comment is harvested. ) 4. Community activities should be carried out in a planned and step-by-step manner with clear goals. (Develop a long-term community strategy, break down the goals into each stage, and carry out community activities purposefully. Objectives of the proposal stage: (Know products-be familiar with brands-promote services-promote purchases) 5. Community activities are diverse and pervasive, and the East is not bright. Community activities are not only tent demonstrations, but also street signs, public newspaper columns, light boxes, bulletin boards and community broadcasts. In some areas, wall advertisements can even be used to publicize and spread our products, brands, services and sales information. We should make rational use of these means according to local conditions. ) The most important thing in club activities is to persist in and accumulate contacts. Strictly follow the strategy and do every link in a down-to-earth manner, and you can integrate into the community and do long-term business. Of course, when the water purifier brand is doing community promotion activities, the theme of the promotion activities should be clear, the buying and giving scheme should be attractive, and the preferential price should be attractive; Colleagues, the function demonstration of water purifier should be vivid, customer communication should be interactive, and sales service should be active. Only in this way can we better promote the sales of community promotion activities.