What is the consumption view of contemporary women in the workplace?

In China, women have always been the main force of consumption, but compared with the past, the characteristics of female consumption have changed.

In the past, women's consumption was mainly family expenditure, which was a typical "consumption for others"; Nowadays, women's consumption is mostly around themselves, showing the characteristics of "pleasing their own consumption".

This is the change of consumption concept brought by the improvement of women's economic level.

"Self-satisfied consumption" is not only reflected in the substantial increase in women's spending on clothing, beauty cosmetics and medical beauty, but also in the fact that women pay more and more attention to self-investment.

The data shows that the proportion of women in the portraits of travel network users is as high as 58.6%; The annual fitness expenditure of female users reaches 1957 yuan, which is higher than that of men. 22.2% of professional women's income is used for personal study. ...

Women are more and more willing to spend money on self-improvement such as study, further study and travel, which is also a manifestation of the maturity of women's consumption concept.

In terms of self-improvement, in addition to reading, traveling and fitness, women in the workplace are more inclined to upgrade their academic qualifications. It can be seen from the comparison of the data of male and female postgraduate entrance examinations that women's willingness to take part in postgraduate entrance examinations has always been high.

After women in the workplace upgrade their academic qualifications through postgraduate entrance examination, their professional knowledge level is improved, their workplace choice space is enlarged, they can enter a better platform to obtain higher economic benefits, and their ability to "spend their own money and invite themselves" is further strengthened.