How to make a good company brochure?

First, understand the enterprise and determine the design direction.

The purpose of the album is to publicize the enterprise and its products and facilitate the transaction. Then, the brochure design company needs to understand the real needs of enterprises, corporate culture, products and audience groups, integrate according to various important contents, and determine the direction of corporate brochure design and production;

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Second, corporate brochure plans to sort out the framework.

The design and production direction of corporate brochure has been determined, and then the content planning and framework combing of the whole corporate brochure will be carried out; According to the common company brochures, the general contents to be prepared are as follows:

1) Corporate brand culture. The exhibition of brand culture is an indispensable part of corporate brochure. Brand culture effectively conveys the business philosophy of the enterprise to the target audience, leaving a deep impression on the target audience, thus improving the possibility of trading.

2) Enterprise products. What does the enterprise sell, what is the product, what is the category, and where is the core advantage. According to the characteristics of the product, the product is presented to the target audience more completely through the combination of graphics and text.

3) Business partners and success stories. Which well-known brands have the enterprise cooperated with, and what are the representative cases? Enhance the trust of the target audience through real cases of enterprises.

Third, adjustment and modification.

Through the above contents, the first draft scheme is designed and submitted to the enterprise for review, and subsequent adjustments and modifications are made until it is finalized;

Fourth, the production and printing in corporate brochure.

Printing is a very important step, and it is also the last link of corporate brochure's landing, which should not be underestimated. According to the design scheme, choose the appropriate paper and printing process.