Advantages and disadvantages of IKEA's location in Jinan

The advantages and disadvantages of site selection are as follows:

1, Advantages: IKEA Jinan is located in the center of Jinan, with superior geographical location and convenient transportation, which can better meet the shopping needs of citizens. Surrounded by large shopping malls, department stores, supermarkets and other commercial retail formats, as well as rich cultural, entertainment, catering and other service industries. It is easy to attract surrounding consumers and increase traffic for IKEA stores.

2. Disadvantages: In the downtown area of Jinan, the land resources available for development are very limited. For large shopping malls, it needs enough floor space, which is also a big problem for IKEA in Jinan. The traffic jam in the central area is serious, with dense traffic and crowded people. The advantage of choosing the city center is that it can get more people, but at the same time it also needs to face the problems of road traffic and parking.