How to learn the official account of WeChat to operate WeChat within one week?

What you have to do: set up an account/complete background settings/write the first article/typeset/publish/drain/adjust the article.

Each step may take one or even two days. But don't be afraid, this article will tell you everything. According to this strategy, you can save a lot of time groping alone.

The idea of sharing this article is as follows:

1, operating instructions for official WeChat account.

2. Clarify the positioning of the official WeChat account.

3. Determine the theme of this week.

4. Write articles in combination with hot spots

5. Use tools to quickly typeset.

6. Get seed users

7. Track data for optimization.

8. Start to realize.

First, the operating principles of the official WeChat account

The first step is to complete the account registration of WeChat official account.

WeChat official account registration link:/

Click in and you will see several types. If you are an individual who has just started to operate, select the subscription number.

Click to register and fill in the relevant information, and you will have a brand-new official WeChat account ~

The second step is to complete the basic settings of the background.

You need to complete: set the avatar/introduction/menu bar/reply after attention. Just take the rest, because you don't need it for the time being, so keep it and explore it slowly.

Set avatar

Click on WeChat official account settings-account details to make changes. About the rules of avatar setting, as long as it is consistent with the people's setting of your official WeChat account.

BTW, if there is no clear positioning, you can skip to the second part and learn how to determine the positioning of the official WeChat account.

introduce

The briefing will be held in this place. When writing an introduction, the suggestion is to use who I am+pay attention to what benefits I can bring you.

Set in the same location as the avatar. Click on WeChat official account settings-account details.

menu bar

The menu bar points to the following location.

Set in the custom menu.

Pay attention and reply.

When you pay attention to a new service number, there will be a corresponding reply message.

Follow-up reply is set in Auto Reply-Follow-up reply.

If you want to know what to write here. The following are several directions:

Say hello to fans who care about you and thank them for their concern.

Introduce what you can bring to them.

What do you want him to do in the official WeChat account (for example, "You can click on the menu bar below to view historical articles").

This has completed the basic transformation of the official WeChat account.

Second, clarify the positioning of the official WeChat account.

This part should be said before, but I adjusted the order for consistency.

Before opening the official WeChat account, it is very necessary to determine the location of the official WeChat account. Because positioning determines:

The audience size of users

Accuracy of vermicelli

Difficulty of subsequent implementation

We can understand positioning in this way. Positioning includes three elements: target users, pain points and solutions. Positioning is that you need to know what kind of people your official WeChat account wants to solve.

So how to position it?

Determine what field you want to do and who is the target user?

Through user research, see if this field is worth doing, and what are the pain points of users;

Think about the solutions to these thorny problems.

According to this line of thinking, we can form a position.

For example, if you want to create an English account, consider the following:

Target user: the user facing the account is IELTS learning party.

Pain point: Through investigation, we know that there are many audiences in this field, and we also pay attention to the official WeChat account. At the same time, we find that the pain point of users is that they don't know how to learn and want to know the learning method.

Solution: Provide resources/learning experiences and methods to share.

Third, determine the content of the week.

After clarifying the positioning of the official WeChat account, the next step is the topic selection, which is the daily content planning. The purpose of this step is also to solve the problem of what to write in daily life. For Xiao Bai, it is very important to plan the topic in advance, so as to avoid the embarrassing situation that there is nothing to write after writing two articles (99% of people give up at this step, so if you want to learn the operation of WeChat official account well, you have to think hard).

There are two ways to choose a theme:

1.data

You can use Baidu index, Weibo index, new list and other tools for screening, so it is easy to step on hot spots.

Here is a related teaching post: search engine topic selection method you don't know.

You can search the index directly like this.

You can also use Baidu's association method like this to help you choose your own topic.

2. Get inspiration from user feedback

The best way to choose a theme is to get user feedback in the following three ways:

User surveys: such as issuing questionnaires and forms;

Direct communication: for example, directly select target users for interviews, or comment and leave messages with users;

Side observation: For example, go to the circle of friends of the target users, Zhihu related posts and even the comment area of competitors.

Regarding the topic selection, I also summed up a set of methods: "What is the difficulty of daily topic selection for media people? How to choose a topic? 》

Fourth, write articles in combination with hot spots.

After determining the theme of the content, it is the most challenging step-you need to produce high-quality content, including the presentation form of the content.

To choose the content presentation form, you need to determine whether your content is presented in words, pictures, audio, video or other ways.

After that, you need to create ideas. How can I attract users to read my article step by step? Is it a suspense or a story?

In addition, many white people start writing as soon as they come up, but in the middle of writing, they will find various problems:

This topic can't be written anymore.

If you write it out, something will go wrong

The logic of the article is not smooth and the viewpoints are repeated.

……

In view of the problem, I suggest that before writing, I should list the writing outline, plan what I want to express at each step of the article, and see if there are any logical problems.