After Zuo Hui, Peng Yongdong led Shell over the "second mountain" at a cost of 8 billion pounds.

Capital will never stop, nor will it stay too long because of anyone.

In May this year, Zuo Hui, the founder of Shell, died suddenly. As the "soul" figure of the shell, his death undoubtedly brought great pressure to the shell that had just been listed for one year.

How to remove the shell? Can Shell maintain a high growth rate after losing Zuo Hui? When all these problems came to Shell, everything seemed clear again.

Because enterprises still have to move forward, difficulties still have to be overcome.

After Zuo Hui, Pengyong East Station started a new journey by carrying the banner of shells at the C position.

According to the data, Peng Yongdong was not an entrepreneur of Shell, but joined the chain on 20 10 at the invitation of Zuo Hui. In the following years, Peng Yongdong was in charge of the Internet of Chain Home, and later he became the CEO of Branch Holdings Limited, Chain Home and Deyou. Of course, this is also interpreted by the outside world as a clear signal of Shell's successor, but to the outside world, Peng Yongdong is a stranger.

At present, the problems faced by Peng Yongdong are bigger than those faced by Zuo Hui at that time.

One is the antitrust investigation that may be faced in the future. Although this matter was circulated several times and was finally falsified, it cannot be said that everything will be fine in the future.

A few months ago, Yao Jinbo, the founder of 58 City, publicly searched for shells and pointed out that there was a "two-choice" situation in shells.

Secondly, as an industry with fierce competition and narrow moat, how can Shell keep this cake in the future?

As we all know, the essence of Keke Holding Company is an online real estate agent, and their main source of income is to urge both parties to reach a deal. The frequency of real estate transactions is relatively low, and the transaction amount is still huge, so the price is the most sensitive factor for buyers and sellers, and this shell may not have great advantages.

Third, the competition is fierce. Due to the huge imagination of the real estate industry, after Shell went public in the United States, the capital market gave a high valuation, with a price-earnings ratio of 93.67 times and a total market value of 55.8 billion US dollars (about 360.5 billion yuan), directly surpassing Vanke, the first real estate company, and becoming the industry leader.

This move has also caused many internet giants to compete to enter this field. So shells now face more problems than before. In order to break the dilemma of low profit and narrow moat, shells must be added by themselves.

In fact, this is exactly what Peng Yongdong did.

On July 6th, Ke Holdings Inc announced that it had reached an agreement with Shengdu, and Shell would acquire 65,438+000% shares in Shengdu for no more than 8 billion yuan.

Peng Yongdong said, "We are very happy that Sandu has joined Shell and look forward to a strong synergy in this acquisition."

It is reported that the transaction still needs regulatory approval and it is expected that the transaction will be completed in the first half of 2022.

Then, why did Keke Holding Company enter the home improvement industry in a big way at this time?

In fact, in the real estate market in China, enough houses have been built, but the supporting measures around the houses are not perfect. Whether it is home improvement or property services, the future will be a cause of real estate. Nowadays, Vanke, Country Garden, Evergrande and other enterprises regard property services as an important growth point in the future, and Shell is bound to find another way and choose a different industry from the giants for deep cultivation.

On the other hand, Peng Yongdong thinks that home decoration is the second mountain that shells must climb. From this dimension, it is obvious that Shell has regarded the home improvement industry as the second growth point.

According to the data, as early as 20 19, Shell also developed a brand-new home improvement brand-bed, and has already tested water in this industry. By 202 1, the layout of shells in the home improvement industry has been accelerating, and the acquisition of Shengdu home improvement is just right at this time.

On the whole, I think Shell's acquisition of Shengdu Zhuang Jie is the first step to deepen Zhuang Jie's industry, and the second step should be to bind real estate transactions and build a deeper moat for the follow-up services of real estate transactions. Only in this way can Shell keep ahead in the highly competitive Internet era.