How to get the opportunity of property bidding?

The industry characteristics of property management determine that the survival of property management enterprises must be based on market competition, so opening up the market has become the knowledge of property management enterprises. In the fierce market competition, how can property enterprises seize the opportunity to make themselves in a strong position and get a piece of cake?

Obtaining information is a basic work and the first step to expand the project. The sooner you get the project information, the more time you can get to bid. The work at this stage mainly includes three aspects: information acquisition, selection and tracking.

I. Access to information

1, do market research regularly.

Property management enterprises must pay close attention to the development of the market if they want to be invincible in the market competition. Only by comprehensively and systematically understanding and mastering the development trend of the market can we formulate correct strategic planning, development goals and business plans. The company should conduct a comprehensive survey of the market, including projects under construction and existing projects, as well as houses, institutions, office buildings, schools, hospitals and other properties, and also investigate and analyze the surrounding consumption, industry environment and competitors' development, form a detailed information survey report and information record, and register the project area, address, construction unit and contact person in detail. The information obtained from market research is relatively difficult and costly, just like looking for a needle in a haystack. But this information is often early, so there is enough time to communicate with Party A, so as to understand the attitude and trend of the other party to property management as soon as possible and get involved in the bidding process as soon as possible. In addition, market research is not only to obtain information, but also a basic work of market development of property management enterprises, which provides important reference for the company to formulate development strategies.

2. Obtain bidding information from public media.

Most public bidding projects will choose to publish bidding information on public media. Common media are newspapers and websites. Some professional websites in China will also publish some bidding information. More attention should be paid to obtaining valuable bidding information through online channels, and necessary enterprises can choose friendly ways to cooperate with websites. The bidding information obtained in this way is relatively easy and the cost is low. However, the time from information release to bid opening is often urgent. Enterprises should not only make use of the limited time to inspect the site, demonstrate the project, and conduct bidding, but also strengthen timely communication with the tenderee. Therefore, due to the tight time, there will be blind bidding, enterprises have poor grasp of bidding and low hit rate.

3. Customer contact actively

If a property management enterprise is selected through bidding, or if a bidding agency is entrusted to some projects subject to bidding, the enterprise will be invited to participate. To do this, we need to rely on the company's brand appeal, quality service and effective publicity, and we need to improve the company's visibility in the industry and in the eyes of owners. Only by producing the brand effect of "hearing the voice before meeting the person" can we attract more people's eyes to choose. Brand is a comprehensive reflection of many factors such as management, service and reputation of property management companies. A good brand can not only be directly recognized by the owners, but also serve as a strong backing for the long-term development of the property management company. In the future market, enterprises should pay attention to providing quality services to shape the company's brand. At the same time, we should also do a good job in the effective publicity of the company, such as participating in more industry activities, doing a good job in the company's website and promoting it so as to be included by major search engines.

4, others provide

Enterprises should establish a dynamic and lasting competition mechanism to participate in the competition. There should be an orderly competitive elimination mechanism and a fair evaluation and distribution system within the enterprise. Competition is the source of vitality, and the competitiveness of the market is actually cultivated from within the enterprise. When people gather firewood, the flames are high, and experience has proved that the strength of the masses is infinite. It is a good choice for enterprises to speed up the pace of development, actively mobilize employees and friends to offer suggestions and provide market information. The information provided in this way is often more convenient to communicate with the owner, and can directly understand the tenderer's bidding intention and overall concept, so the bid is highly grasped and the success rate is high. In order to ensure the smooth development of this work, enterprises need to establish a set of continuous market incentive mechanism to correctly guide and encourage the continuous development of this work.

Second, information selection.

When choosing information, property enterprises should choose high-rise buildings, residential quarters or government agencies with high scientific and technological content and good social credibility to implement property management according to the actual situation. For projects in areas with imperfect infrastructure, low property management fees, insufficient maintenance funds, poor social reputation, entangled owners' committees and imperfect property market, we should stay away from them to prevent undue losses. Some established property companies in the south refused to take over, such as residential areas with an area of less than a few square meters. This is the strategic principle of the company's market expansion information selection and company development. Generally speaking, after seeing the tender announcement, you can immediately send someone to consult the tender documents without buying them first. First of all, we should understand the business and technical needs, carefully demonstrate and select the obtained information, and then decide whether to participate in the bidding according to our own situation. Information selection generally refers to several aspects (1) economic benefits. Profit is the natural law of enterprise survival. Undoubtedly, the profitability of the project is the first condition for selecting information. Try to concentrate on projects with strong profitability and high efficiency, such as large-scale high-grade office buildings and high-grade residential areas. 2) Social value. Some projects have relatively high social value, such as airports, railway stations, hospitals and other projects with large turnover. Providing property services for these projects is tantamount to the company's free advertising, which can expand the company's social influence and brand awareness. 3) Political significance. Some projects are small in area, and their economic benefits and social values are not obvious, but they have very strong political significance. For example, when a company enters the development zone market of a city, it first obtains the management right of the office building property of the development zone management committee. Although the project area is not large, it does not have much economic and social value, but it has quite strong political significance, and undertaking the management Committee is equivalent to grasping the heart of the development zone.

Third, information tracking.

In some projects, there is often a long time interval from obtaining information to issuing bidding documents, and some of them reach 1 year or even 2 years according to the individual circumstances of the project. In fact, information is often lost. Although you have made initial contact with the other party, you missed the opportunity by not inviting to participate in the bidding, which caused regret. Most of them are due to the negligence of information tracking, and they can't be contacted for a long time, or the other party is in charge of the sign-in work of the leaders. Therefore, after obtaining the project information, we should actively establish contact with the tenderee in time, and strive to get involved in the project evaluation and feasibility study stage before the tender announcement, so as to understand the tenderee's ideas and arrangements for property management as soon as possible. Information tracking should be based on the progress of the project to determine the frequency of regular contact, especially when the project is near the end of the tender stage, the frequency of contact should be increased.

In recent years, the continuous high temperature of the real estate industry, the vigorous development of newly-built universities and the deepening of institutional logistics reform have created a broader space for the survival and development of property management, brought huge development opportunities for enterprises, and pushed the market competition of property management to a fever pitch. Property management enterprises should seize market opportunities and lay a solid foundation for the great development of enterprises through solid information accumulation.