How should a company's logo be positioned and designed?

1. Corporate logo design with corporate philosophy as the theme: corporate philosophy includes corporate purpose, corporate culture, etc. , more abstract. It is particularly important to express the company's unique business philosophy, company spirit, company culture and abstract graphics or symbols. Generally, symbols, associations and metaphors can be used to conceive. The logo of Soraxin Oil Company in Algeria skillfully uses the patterns of the stars and the moon on the Algerian flag and the five-pointed star on the China flag, and the flame also embodies the characteristics of the industry-oil refining!

2. Company logo design with the theme of business content and product appearance: For some companies with strong industry characteristics and widely recognized forms, this method can be used for design, which has the advantages of intuitive image, easy identification and memory.

3. Company logo design with the theme of company name and brand name: This is a popular international practice in recent years, that is, the so-called name logo can directly convey the company's information. Its design feature is to take the strong visual impact of brand name, strengthen brand characteristics, enhance the visibility of signs, and play a multiplier effect. The logo of Kinkamont cake is a combination of the names of Kinkamont. At the same time, it vividly shows the arc characteristics of cream, which is very vivid and easy to remember.

4. Company logo design with the theme of combining company name, brand name or prefix with pattern: This design form is the product of combining text logo with pattern, giving consideration to the advantages of text description and pattern expression, and combining concreteness with abstraction. These two visual forms complement each other. This is the sign of "Angang Property".