What are the most important factors for Wanda Group?

The core of Wanda's killer in commercial real estate is order-based real estate, and Wanda has rapidly expanded its territory in the country with order-based real estate. For a while, the order-based real estate was surging, and there were many toddlers in Handan. But in the end, almost all failed, including Wanda. Let me explain what order real estate is. That is, real estate developers and brand merchants sign a joint expansion agreement, which is a model of one glory and one loss. Wherever Wanda goes, these brands (all multinational brands at the beginning) follow where to open stores. Like the later China Resources Department, Kaide Department, COFCO Department and SZITIC Department, they all have the shadow of ordering real estate. That is, the so-called rolling replication of mature commercial real estate model.

This model can be described as a must in the early days. However, with the development of business, the problems behind it are becoming more and more serious. As a direct result, attracting investment is becoming more and more difficult. The homogenization of business is becoming more and more serious, and many brands directly said at the end that they would no longer follow suit. Because they don't have the ability to own dozens or twenty stores in a city, it won't work in business radiation and brand management. But these brands are all brands with low rental-to-sale ratio, in other words, these brands can't eat much area. In commercial real estate, shops are the main ones that really go to business quickly, especially giant businesses such as cinemas, department stores, flagship stores and specialty stores. When the head office is expanding, the expansion cost is high, so the attitude is more cautious and the inspection period is long. In the shadow of Wanda's quick pace, they will not follow.

However, Wanda also has its own ladder to cross the river. Wanda has successively set up cinemas, department stores and Ktv, which are highly refined. In order to make up for the weakness of the home appliance industry, Wanda signed an exclusive agreement with Gome in June 2005 to jointly expand the offline market of home appliances.

The secret of raising rent through sales.

The biggest bottleneck of Wanda's high-speed expansion should be the capital bottleneck. Shopping centers have a long return period, a low rate of return, and the risk of rapid expansion is too great. Wanda's sources of funds mainly include its own funds, bank loans, builders' advance payment, sales income, rental income and long-term mortgage loans for new properties.

According to insiders, about 20% of Wanda's development funds are directly invested by Wanda-"sales profit+internal fund distribution: about 60% of commercial real estate investment is loaned to the bank where the project is located; Another 20% is invested by the head office enterprises themselves. But if it is really so exaggerated, Wanda can't walk fast.

The only explanation is the capital flow brought by the rapid demolition of residential and office buildings in the complex. On the one hand, it is the pressure to link cash flow, on the other hand, it is to improve the rate of return. All this is based on Wanda's initial brand success. Today, Wanda is already a capital empire. Have their own trust products and private placement channels. Money doesn't seem to be a problem anymore?

18 month myth?

From land acquisition to market opening, what factors contributed to building a city out of thin air 18 months?

The government, enterprises that don't look at the government's face will definitely fail to do business (China market). What does the government need? In other words, what do politicians need? Achievements, considerable economic benefits, etc. Wait. (from the brain). So let's see what the Wanda model meets.

A) The project is large and the land transfer fee is considerable.

B) It will indeed provide a lot of jobs. A successful business project should at least solve the employment problem of tens of thousands of people. Note that I'm not exaggerating.

C) Rapid renewal of urban infrastructure and prosperity of business. (Insert a secret: In fourth-tier cities, if businesses attract Wal-Mart and Carrefour, the government will refund about 50% of the transfer money. I remember the rumor of a project was 65.438+0.2 billion. )

D) There is a Wanda, and the city has another business card. Although coke, it's true. City image, really. . . . Didn't you see the national promotion of lighting engineering?

E) In terms of long-term benefits, large-scale projects will drive the development and maturity of surrounding businesses. For example, the land next to Wanda was originally worth 200W/ mu. But after Wanda opened, the government said it was not the price now. It is worth 500W w, and the long-term tax and compound interest income brought by business development is also considerable.

F) All this should be done during the term of office. This sentence is the whole secret.

So, do you think local governments should play for Wanda? Although Beishangguang is not rare, the second, third and fourth lines are malnourished children.