Seven themes of the planning scheme of the double twelve promotion activities

Seven themes of the planning scheme of the double twelve promotion activities

Promotion is to launch a unique sales or service proposition, that is, to tap the needs of more customers. In this case, do you know how to write the planning scheme of the double twelve promotion activities? Below, I will bring you seven themes of the planning scheme of the Double Twelve promotion activities for your reference.

The theme of the planning scheme of the Double Twelve promotion activities is 1. 1. Activity background: double 12 promotion;

2. Activity time:1Feb. 20 _ _—1Feb. 20 _ _ 9;

Third, the activity promotion method:

1, product discount

Step 2 buy and send

3. Shopping red envelopes

Fourth, the scope of activities: Tmall shop, Taobao shop.

Verb (abbreviation of verb) product supplier during the activity;

_ _ Limited

6. The activity requirements of the distributor;

During the 1. activity, the store should set up commodity red envelopes according to the commodities to be promoted, and set up red envelopes for 50 yuan, 2 yuan -5 yuan, 5 yuan-10 yuan, 10 yuan or above and 10 yuan or above according to the unit price of the commodities sold.

2. All stores participating in the "Double 12" promotion activities need to hang relevant promotional posters.

3. During the activity, all products participating in the activity should be sold at the manufacturer's supply price to maximize profits to consumers.

Seven, supply and distribution process and requirements:

During the 1. activity, all the products sold by participating dealers must be placed through the ""distribution platform, which will be packaged and delivered by the e-commerce trading platform in Wudu District.

2. The products that participate in the activities during the activities are the lowest price of the manufacturers, and the shopkeepers of all online stores need to sell or sell products according to the activities provided by the manufacturers to maximize the benefits to consumers.

3. During the activity, online shop owners need to hang or publish activity information or posters in their stores.

4. During the activity, the goods sold by the online store will be subsidized by the Wudu District E-commerce Office for each 3 yuan courier fee, which shall be subject to the actual sales volume.

Eight, cooperative courier company and price:

1. During the event, several courier companies can deliver goods to thousands of online stores in the whole region, namely: Tong Yuan Express, Dayun Express, ZTO Express and Postal EMS Economic Express.

2. Price: Tong Yuan Express, Dayun Express, ZTO Express, 6 yuan/kg, 6 yuan/kg; Outside the province: the first weight is 7 yuan/Jin, and the second weight is 6 yuan/Jin. Inner Mongolia, Tibet, Xinjiang and other marginal areas, one weight 15 yuan/kg, two weight 12 yuan/kg.

Postal EMS economic express within 5 kg in the province 10 yuan, with continuous weight of 2 yuan/kg. The first weight outside the province is 7 yuan/Jin, and the second weight is 6 yuan/Jin.

Theme 2 1 of the planning scheme of the double twelve promotion activities. The process of promotion:

1. Determine the products to be promoted and prepare sufficient commodities. Different commodities have different promotion methods, and different seasons have different commodity promotion. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect the sales volume, but also affect the buyer's sense and praise. If you meet a buyer who is not very talkative, it is really bad for you. Even if it can be cancelled, it will waste a lot of time and energy.

2. Determine the customer base: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, promotion must spread promotion information for your target group and find your target consumer group, and promotion will be effective. If you sell yourself, the way to sell is just to cast pearls before swine.

Second, make the promotion plan:

⑴ Promotion of membership and points: All customers who buy our products become members of our company. Members can not only enjoy shopping discounts, but also accumulate points and exchange goods for free.

Advantages: This promotion method can attract customers to buy in the store again and introduce new customers to buy in the store, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to the online store!

⑵ Discount promotion: Discount, also known as discount, is the most commonly used staged promotion method at present. Because discount promotion directly benefits consumers and makes customers feel the benefits very directly, this promotion method is more immediate.

A. direct discount: find an excuse to discount sales.

Advantages: it meets the needs of festivals and will attract more people to buy. Although the unit profit will decrease after the discount, the sales volume will go up and the total sales revenue will not decrease. At the same time, it will increase the visibility of the store and have more customers, which will also promote future sales. Why not?

Suggestion: The promotion effect of this promotion method also depends on the price sensitivity of the goods. For goods with low price sensitivity, it is often futile. However, due to the particularity of online marketing, direct discount sales are easy to arouse customers' doubts and are generally not recommended.

B. Discount in disguise:

Free postage, the price of a single commodity is slightly lower than the price required for free postage, and two or more commodities are combined to meet the requirements for free postage. Sell these goods at a discount.

Advantages: more user-friendly, and the discount does not show traces!

Suggestion: The combination of products is very knowledgeable. A good combination can make consumers very satisfied, so we must find related products to combine.

C, buy a gift promotion:

In fact, this is also a disguised form of discount promotion, and it is also one of the most commonly used and effective promotion methods.

Advantages: let customers feel that they spent the same money to buy more products, happy!

Suggestion: the key to the application effect of buying gifts is the choice of gifts. A suitable gift will play a positive role in promoting product sales, while choosing an inappropriate gift can only be a loss of wife and soldiers. Your costs have gone up, your profits have gone down, and your customers are ungrateful!

(3) Give away samples for promotion:

Suitable for cosmetics and health food. Due to the logistics cost, there are not many applications on the Internet at present. In the case of launching new products, updating products, confronting competitive brands and opening up new markets, the use of gift promotion can achieve better promotion results.

Advantages: make customers loyal to the products.

Suggestion: Only products with excellent effects can be tried.

(4) Lottery promotion:

This is a gambling promotion method. It is also one of the more extensive promotion methods. Because more choices are attractive prizes, which can attract consumers to the store and promote product sales. Several problems that should be paid attention to in lottery promotion;

A prizes should be attractive, and high-value products can be considered to attract people to participate;

B. The way to participate in activities should be simplified, and it is difficult to attract customers to participate in activities that are too complicated and difficult;

C the fairness and impartiality of the lottery results. Due to the virtual nature of the network and the wide geographical area of the participants, the authenticity of the lottery results should be guaranteed to a certain extent, and participants can know the progress and results of the activities in time through emails, announcements and other forms.

5] Red envelope promotion

Red envelopes are a special promotional item on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their stores.

Advantages:

Can enhance the popularity of the store, because the red envelope has a time limit, so it can promote customers to buy again in a short time, effectively forming customer loyalty!

(6) Auction:

Auction is one of the most effective ways to attract popularity on the Internet. Because both Yuan Pai and He Pai have special exhibition areas on the first side of Taobao, the goods entering this area can get more exhibition opportunities, and Taobao buyers will also enter the seller's shop to browse more goods because of the auctioned items, which can greatly improve the probability of commodity transactions.

I have actively participated in various promotional activities sponsored by Taobao:

Taobao will organize different activities in different sections from time to time, and sellers who participate in the activities will get more recommendation opportunities, which is also a good way to enhance the visibility of the store and promote sales. If you want more people to pay attention to your store, you must seize this opportunity, so don't forget to pay attention to the activities held by Taobao on Taobao's home page, payment page, bulletin board, etc., and actively participate!

Third, create a good promotion atmosphere.

Effectively use store decoration, announcements and messages to create a hot atmosphere. Some people do promotion, do a good job of publicity outside the store, but turn around and leave after entering the store. It's just that the atmosphere in the store is not good. Promotion is the same as when you are not promoted. It was abandoned. There is no promotion in the store announcement and there is no promotion information in the news. When you enter the store, you won't feel a little popular and promotional atmosphere. Promotion should be "vivid"! Cold and clear, can you keep customers?

Fourth, summarize the effects and lessons of promotion.

Organizing sales promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate. This time, are the target consumers interested in the formula products, or are they more interested in other products on the website? At the same time, we should also analyze and compare the promotion activities of competitors and find out what we can learn from them. Competitors sell better than themselves, which definitely shows that their promotion plans are not attractive to others, and the process of analysis is also a learning process. Summarizing the promotion activities can effectively help the store manager improve his promotion level, find out the shortcomings of the promotion activities in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results.

Theme III of the Double Twelve Promotion Plan Activity Time: 20 _ _ _ _ _ _ _ _

Location: _ Home

Theme: spring furniture sale benefits, benefiting the whole city! (once again set off a home craze, join hands with well-known decoration companies, high-grade building materials, bathrooms. Surprises keep coming, prizes keep coming, just for one day, don't miss the opportunity! )

Objective: After the Spring Festival, the whole furniture market is still in the off-season. Seizing the market is equal to fighting for business opportunities. When others haven't started, we will shout the slogan "Hui".

I. Activities:

1, full-court discounts and special products

Step 2 draw a lottery

3, strong joint decoration company and high-grade building materials, sanitary ware Qi Li, to create a spring home sale!

2. Before the activity, the mall will prepare internally:

1. Merchant Coordination Group: (2 persons)

Establish database files of all merchants in the mall, and timely convey relevant information of activities to all merchants. Collect the opinions and suggestions of the merchants, arrange them uniformly and submit them to the general manager, do a good job of explanation, and accurately inform the merchants of the matters that need the cooperation of the merchants and related promotion policies.

During the activity, in order to ensure the organic coordination of various promotional activities and form a perfect system, the merchant coordination group is responsible for coordinating the related work of various merchants.

2. Reception group: (4 people)

Make reception arrangements for the whole event. And do a good job in organizing and coordinating the promotion activities of the shopping mall service desk. Responsible for the procurement, classification, packaging and distribution of gifts at the event site.

3. Property Group: (8 persons)

Including cleaning (4 people) and security (4 people).

Cleaning is responsible for the cleaning and sorting of the on-site sanitation, ensuring the cleanliness of the on-site activity environment.

Security is responsible for on-site inspection, traffic diversion, care for customers' property and vehicles, timely handling of special accidents and calm operation. In order to prevent things from developing in an uncontrollable direction. Report to the superior in time in case of emergency.

Third, the material preparation:

According to the content of the activity, the department head listed the following purchase list, which was approved by the leader and purchased by the business management department and the finance office, and was ready on February 27, 2000.

1, active painting, banner making;

2. Need to prepare prizes: 1 refrigerator, 2 washing machines, 8 air conditioners, 30 baking pans and 450 bags of washing powder;

3. Decoration: 2 truss advertisements, red carpet 1, arch 1 and 6 flower baskets;

Fourth, promotional activities.

(1) Activity preparation

I. Advertising

1, organize personnel to distribute colorful pages.

2. Hanging paintings or banners;

3. Broadcast and publicize the content of this activity.

4. The truss advertisement at the entrance of the shopping mall promotes the content of this activity.

Step 2 contact franchisees

1, contact the decoration company specially, and the high-grade sanitary ware is ready.

Three. Arrangement of motor vehicles

1. Shuttle.

(2) Activities:

1, the whole audience (50%-20% off), special merchandise (absolutely shocking price). There must be a display stand at the door, and the contents of the display stand must be marked with special product drawings or product names, models and prices;

2. surprise draw

On the day of the event, the top 20 customers who come to the mall to shop will get a beautiful gift. (450 bags of washing powder); During the activity, you can participate in the lucky draw when you buy 20 yuan, and so on.

Award-winning design:

First prize: Midea refrigerator 1.

Second prize: 8 Gree air conditioners.

Third prize: 20 Supor induction cookers.

Fourth prize: 30 sets of double happiness electric baking pans.

Commemorative prize: 450 bags of washing powder

V. Overall work arrangement

1, work arrangement in production and implementation stages:

Theme 4 of the double twelve promotion planning scheme. The purpose of the promotion;

1. Clean up the inventory, especially the unsalable products.

2. Through this activity, sales will be promoted, market share will be increased, and the market position of Xiduyi Leather will be further consolidated.

Second, the theme of the event:

Double 1 1 is coming.

III. Contents of activities

From 1,165438+1October1:1to 14:30, some products get one free! Crazy spike!

2. During the activity, the total consumption is 1 10 yuan, that is, minus 1 1 yuan!

Activity time:

20__, 1 October 8th 165438 to1October 8th1,1,unified action.

Verb (abbreviation for verb) Advertising support and expenses:

1. The store uses POP and ceiling flags, table cards, cabinet stickers and floor stickers to create a festive atmosphere and attract consumers' attention. (The cost of advertising materials shall be borne by our company)

Other considerations for intransitive verbs:

1. Agents and distributors at all levels must carry out promotional activities in strict accordance with the company's requirements. If there is actual situation in the local area, it is not convenient to implement according to the company's requirements. They must fax the local activity plan to the company for filing.

"Double Twelve Promotion Plan" Theme 5 1. Set attractive prize conditions and circulate at the same time so that consumers can spend more money and get different prizes.

2. Saving cash back is the core mode of online shopping. Therefore, lottery, red envelopes, how much to return and other activities are suitable for any promotion.

3. Increase the promotion of commonly used products, especially non-reusable products, and let them renew their fees or make a second purchase.

Make explosions and explosions.

Creating explosions is still one of the cores of online shopping, and it is also one of the models on which e-commerce relies. Sendong. Com, together with major product service providers, launched group software, marketing software, enterprise website, source code program, video external chain generation, Baidu library external chain and soft text.

A series of webmaster tools and software, such as Daifa, VPS cloud host server and SEO optimization tools, can make them prompt other users to place orders quickly by launching products with rich market, so the main promotion of theme products is also one of them, such as small.

The collocation of rice mobile phone in Double Eleven is based on this starting point.

1. There are two main considerations in product selection. On the one hand, the user group of the product is large enough, on the other hand, there is a certain gap between the price advantage and value of the product.

2. Emphasize the promotion time of Kuihui products to a certain extent, such as waste heat and advertisements before the event, so that potential consumers can have some preparation and accumulation of other products, so that orders can be formed at the beginning of the event. This is why Double Eleven Middle School strongly advocates adding favorites.

3. Besides the layout of Kuihui products, consulting services are also needed. Customers don't know much about the description of advertisements when choosing products, so customer service will play the greatest role in consulting services.

Double twelve e-commerce marketing summary

The rapid development of e-commerce in recent years, especially the influence of Taobao Tmall's e-commerce promotion data, has made the competition in the whole industry extremely fierce, so promotion has become the main means at this time, whether it is the existing holiday promotion or store celebration.

Or create festivals independently and so on.

Double Twelve is coming, so many webmasters must be working on the e-commerce shopping platform or running e-commerce. So I suggest you pay attention to Sendong's activities and promotions. If you need, you can also buy and use its products.

In an environment of establishing contacts based on traffic and users, one more order means one more hope.

The theme of the planning scheme of the Double Twelve promotion activities is 6 1, and the method of one thousand yuan at a time.

One thousand yuan at a time is a marketing method that allows customers to snap up goods freely within a specified time and sell them at ultra-low prices. This marketing method can be seen in both the e-commerce industry and traditional offline stores. In the e-commerce industry, we can often capture the marketing method of limited time snapping up and count down the snapping up. Online shopping, we often see many people queuing in major supermarkets to buy special goods for a limited time. We who do WeChat business can learn from this promotion method, and set a fixed time period during the activity time, so that consumers can actively buy your low-priced products during this time period, and the sensational effect can also play a role in driving and attracting attention to a certain extent.

Advantages: Although it looks like a loss, it is not. Not only can it attract customers around to buy, but its sensational effect can also be spread independently, saving the cost of active publicity by merchants, attracting many potential consumers to watch, facilitating the completion of orders and bringing more stable customers.

2, the price criticism method

The price criticality method is mainly to subtract a few cents or one yuan from some goods of 1000 yuan, 500 yuan and 1000 yuan, and then price them at 999 yuan, 499 yuan, 99 yuan or 99.9 yuan respectively, which gives consumers a visual and perceptual illusion.

Advantages: The price critical method is a very advantageous promotion method in the market. Although only a few cents, a few cents or a dollar is subtracted from the original price, it seems that there is no big discount, but it has a certain impact on visual perception. If we drop from three digits to two digits, the first thing people see is a sense of benefit and zero burden. This price illusion is to stimulate consumers' desire to buy at a lower cost, and it is a means to promote consumption by digital pressure.

3. Value-added monism

Value-for-money method is the most efficient marketing method, which is more suitable for the just-started WeChat business. During the activity, you can buy dozens or even hundreds of goods through one yuan. This tangible benefit is better than all other marketing methods, and it can attract the attention and participation of a large number of consumers in a short time. We often see this method on WeChat. Register an APP and you can buy things for one yuan. First, it will give consumers a sense of value. What can I buy for one yuan now? Here, a dollar can buy dozens of dollars of goods, which is very worth it.

Advantages: This marketing method can attract a large number of consumers to pay attention to this brand or commodity at the beginning, double the product at the price of one yuan, and enable consumers to realize real discounts. At the same time, it can also attract customers' long-term attention, bring secondary referrals, and play a certain role in brand word-of-mouth communication.

4. Double benefit method

Double profit-making method is the main marketing method of offline stores, which is often seen in daily shopping. The recent Double Eleven is used by many offline stores, such as offline brand shoe stores, gold stores and clothing stores. , have launched a 15% discount, buy two get one free, or more than 500 MINUS 200 multiple welfare methods, using price discounts to let consumers see the real benefits of businesses. Moreover, the effect is very good. This double benefit method can also be applied to WeChat business, and the effect brought by the convenience of the network will far exceed that of offline stores.

Advantages: If the above two practices can stimulate consumers' desire to buy, then the double benefit method can be said to be a "welfare medicine" that makes consumers lose their judgment. Consumers are attracted by sales promotion or discount activities, and the double profit-making method can enhance consumers' desire to buy. When consumers see this benefit, they will think that if they buy one thing, they will get one more commodity. Why not? Buying another product can save 200 yuan, that is, buying two pairs of shoes with the same price, which is really cheap ... Consumers will not only think much, but also form a word of mouth, bringing friends around them to spend, which is a win-win situation for businesses.

5. Step Price Method

Ladder price method is a means to reduce customers' hesitation time and quickly stimulate consumers to complete the purchase. This method is always tried and tested for offline physical stores and WeChat business. Mainly refers to the way that merchants sell products through discounts when doing product promotion activities. For example, when doing promotional activities, they can get 2.5% discount for the first three days, 50% discount for the fourth day and 20% discount for the fifth day, and restore the original price in one week, so that consumers can see the benefits and feel that the benefits are not waiting for people.

Advantages: this method is that the price changes gradually with the passage of time, the discount changes with the passage of time, and the discount is getting less and less. Restoring the original price after one week will stimulate consumers' psychology of taking advantage of small things, breed the idea that they will suffer big losses if they can't buy this product, reduce customers' hesitation time, promote their desire to buy, and thus complete the order.

Theme 7 of Double Twelve Promotion Planning Scheme One Pair 12 Results

1. Whether the activity is good or not, the sales volume is the most important. On the day of double 12, the sales of our store was 1803932.50 yuan, which was equivalent to one month's sales at ordinary times. If I lie, I will be punished for turning off the water when I take a shower, turning off the electricity when I play games, and forgetting to bring money when I eat.

2. Flow. Without traffic, where can we get sales? The traffic on that day also surged, nearly 10 times of the usual traffic. How come? Don't believe it? Then I send screenshots. The picture is the same. If I pass P, I will be punished for eating without salt.

3. Number of pieces sold. Our flagship product' Qingcheng Diamond Ring' has a daily sales volume of 7 1 piece and a page conversion rate of up to.

4.25%。 The total number of pieces sold that day was 34 1 piece, and the customer unit price was 5290 yuan. The conversion rate of the whole store on that day was 0.78%. There are no data screenshots, hehe, but I can guarantee the accuracy. What? What guarantee do I have? I promise you with my candy.

Preparation before activity

1. product selection.

If you want to go to large-scale activities, the choice of activities is the most important. Honey, if you choose the wrong style, you can't finish it. How to choose money, diamond products or gold products? What size diamond is suitable? What is the right price? Dear, if you don't know, take a look at the data cube first (this thing is a magic weapon, highly recommended, let's talk about it first, I'm not advertising).

As we all know, the end of the year is the wedding season. Wedding diamond rings are definitely the mainstream, so how to choose the score, which is 30-39 points or 50-99 points, or other diamond rings? We found the answer in the data cube. We chose a diamond ring of 3359 yuan for 35 minutes as the main item of this activity. Data Rubik's Cube is very useful, is there any wood?

In addition, the selection of activities should also be based on data such as through train click rate, collection and single conversion rate.

2. Activity planning.

Taobao's parents gave us the best theme of the activity' National Grab'. Is there a better theme to integrate? Zakaly's colleagues combined' the eighth anniversary of the opening of the store' with' the opening of the Zakaly Diamond Building in Hangzhou', and put these two themes into the' national grab', which played a very good role (the country wanted the integration of the three networks, and my family integrated the three activities and responded to the call of the country).

3. stock up.

Honey, when can my goods be delivered? Why hasn't my goods arrived yet? ! Will my goods be delivered or not? I don't need to deliver my goods. I will give them a refund now. Dear seller, if you read this letter from God, I want to tell you that you are completely finished. The consequences are very serious, as if the penguin hit 360. Your score will be lowered, your comments will be poor, your buyer's loyalty will be reduced, and there will be no you in the next event. Because you broke the hearts of the gods. Therefore, before the activity, everyone must prepare enough items.

3. During and after the event.

1. Active. On the day of the activity, due to the large amount of consultation, we transferred colleagues from other departments to Taobao C store to ensure that they would be quick and friendly.

2. Later activities. This time period is the time to deliver and produce customized products. I won't go into the rest of the details. I believe many other sellers do better than my family. There is only one task in my family, and I can't lower my score because of activities (I can't lower my quality because of activities, I can't lower my service quality because of activities, and I can't lower my delivery speed because of activities).

Finally, thank you for your support to Zakaly's parents, and thank you for your hard work on Taobao. Thank you. I wish you all a Merry Christmas, Happy New Year's Day, Happy New Year and more and more happiness.