What is Wanda mode?

Generally speaking, Wanda's business model refers to the "order model", that is, first talk about investment promotion, and then start building commercial properties, so as to ensure that it can be put into use quickly after later development, reduce the risk of investment promotion, and also help to withdraw funds.

The third-generation development strategy adopted by Wanda is to develop urban complex, with the brand value orientation of "one wanda plaza, one city center", and choose the location of the sub-center of the city or the future development center, so as to enhance the regional value through the joint development of large-scale businesses, offices and houses.

The first phase of development is mostly residential, and funds are raised through residential sales to develop commercial connections with office buildings. At the same time, residential buildings also provide consumers for later businesses.

Wanda Group has learned the lessons of the first two generations of wanda plaza development and the experience of developing urban complexes abroad, and launched the third generation of Wanda-Wanda urban complex products. By withdrawing funds from saleable properties such as houses, apartments, office buildings and commercial outer streets, the development and operation of shopping centers are supported, and the cash flow problem is effectively solved. With this model and Wanda's strong execution, it was quickly replicated in China and achieved staged success.

In the architectural plane planning, through the indoor pedestrian street and atrium, the main shops with different functions are organically connected through scientific and reasonable dynamic design to complement each other and enjoy the flow of people. An indoor pedestrian street organically connects Wanda Department Store, Gome, big players, big singers, Wanda Studios and other big stores with other brand stores.

It can be said that this indoor pedestrian street is the soul of Wanda Shopping Center. In terms of functional combination, we should consider the characteristics of head office operation, the difference of business hours, the category of products and the category of target consumer groups for scientific combination, so as to form agglomeration effect and win.

In the node space, the atrium, square and other characteristic node spaces are organically combined, and characteristic restaurants and leisure coffee bars are arranged, so that the main shops and pedestrian streets have various communication modes and enrich the commercial sense of the architectural space.

The vertical traffic of all major shops and pedestrian streets is very convenient to connect with the underground parking lot. Combined with functional zoning, it is very convenient for customers to enter and leave through a clear VI-oriented system.

Wanda indoor pedestrian street is generally three floors. According to the shape and scale of the plot, it is generally U-shaped or L-shaped, with a total length of about 300-400 meters. The entrances and exits of indoor pedestrian streets generally lead to different urban roads. References:

Baidu Encyclopedia-wanda plaza