Is the property company a light asset?

The light asset strategy of "light assets" came into being in the 1980s and was put forward by McKinsey, an internationally renowned management consulting firm. Since then, it has been sought after by global enterprises. The so-called light assets, relative to heavy assets, usually refers to the collection of intangible assets, such as brand, customer relationship, human resources and so on. Intellectual capital takes knowledge and its management as the core and constitutes the light assets of enterprises. Light asset strategy is a value-driven capital strategy and a new framework of enterprise strategy in the era of network and knowledge economy. According to the content and requirements of knowledge management, light asset strategy takes human resource management as the link, and promotes the production and development of enterprises by establishing a good management system platform. With the in-depth development of the application of light asset strategy model, the scope of its applicable enterprises is also slowly expanding. Studies have shown that service-oriented enterprises are more suitable to adopt the light asset model. According to the "20 14 Research Report of Top 100 Property Services Enterprises" by China Real Estate TOP 10 Research Group, the income and profits of diversified businesses of the top 100 enterprises have increased year by year, and the proportion of diversified businesses in the total income and profits of enterprises has continued to rise steadily, accounting for more than 50% for five consecutive years, and 32. 1 3 years. Therefore, as a service-oriented property service industry, its income depends more on its non-property services, its intangible assets and the income of light assets strategy.

Property companies are light assets, which is one of the ways for real estate companies to quickly change from a development model based on investment and assets to a development model based on assets and management.