How to provide better service and satisfy exhibitors?

In a broad sense, exhibition services include not only professional services such as leasing, advertising, security, cleaning, exhibit transportation, warehousing, booth construction, but also supporting services in catering, tourism, accommodation, transportation, transportation and other related industries. The quality of exhibition service directly affects the cooperative relationship between group exhibitors and exhibitors. Exhibitors are the main body of the exhibition, and the organizers' income mainly comes from the participation fees paid by enterprises. Therefore, the value transfer between the organizer and the exhibitor is very important. Under the market pressure of fierce competition, with the continuous improvement of marketization and internationalization, the traditional trading relationship between exhibitors and organizers will be difficult to maintain. In order to organize exhibitions smoothly, organizers often try their best to gain the satisfaction and trust of exhibitors. Exhibitors are no longer willing to pay only the exhibition fees, but hope to get more services from the organizers. First of all, the organizer should establish the service concept and operate the service according to the requirements of marketization, commercialization and specialization. Developed countries abroad have a set of mature convention and exhibition service operation mode, but China's convention and exhibition industry started late, and many exhibitions have a strong administrative dominant color. Organizers are often condescending commanders rather than servers in front of customers. As soon as the opening ceremony was over, the exhibition was declared a success and the organizers' staff disappeared. This kind of phenomenon will never appear abroad. Organizers appear as customers. In particular, the customer service center can help exhibitors and buyers solve various specific problems, including complaints. As long as exhibitors and buyers need it, the organizers should think of it. Only by forming a fixed customer base through high-quality services can the organizers firmly occupy their own territory in the era of competing with each other. Secondly, realize the standardization and standardization of service process. Many domestic exhibition enterprises have realized the importance of standardization of exhibition service process. For example, the exhibition center of Shenzhen Hi-Tech Fair, the first in China to obtain ISO9000 international quality certification, has established a relatively complete exhibition service system including exhibition business management, exhibition engineering, exhibition venue leasing and exhibition property management. In the exhibition practice, we strictly follow the standardized process to provide first-class and efficient exhibition services for large-scale exhibitions such as high-tech fair, furniture fair and China Expo. In addition, the convention and exhibition centers in Shanghai, Dalian, Xiamen and other cities have also established their own service operation modes accordingly. Making Exhibition Service Manual In the process of organizing exhibitions, it is essential for the organizer or exhibition organizer to provide each exhibitor with a high-quality exhibition service manual. This service manual should be attractive, easy to understand and standardized. On the one hand, don't treat the readers of the manual as experts in the exhibition field, but imagine them as newcomers at the exhibition gate, and write in all possible problems and solutions. On the other hand, communicate with the organizers in time to understand the new changes in the service of this exhibition. Finally, your presentation service should have query function and readability. Such a complete and easy-to-find exhibition manual can save the time of exhibition staff and exhibitors and reduce friction. The exhibition service manual mainly includes the following aspects: the exhibition content includes the Chinese and English name of the exhibition, the name of the host city and venue of the exhibition; The date of exhibition, including the date of entry and exit; The name, address, telephone number, fax number or other relevant contractors of the exhibition contractor; Explain in detail the payment method of booth rent (if necessary, the procedures for providing materials and services); Relevant regulations; Tell about the exhibition content, etc. ; Unilateral ordering. Including official contract information, signs such as the name of booth contracting company, furniture rental, decoration and carpet, labor, electricity, fire protection, booth cleaning, etc. ; Other related services. Including invitation letter, supporting publicity planning, accommodation and itinerary arrangement, transportation and tourism, audio-visual equipment, photography, flower arrangement, bonsai rental, telephone device, model on-site display or reception, etc. The service should be pragmatic, and the exhibition service should also reflect the idea of emphasizing practical results and "people-oriented". For example, the layout of the exhibition is completely divided according to the categories of exhibits, which is convenient for the audience to visit; As soon as visitors step into the exhibition hall, they can get exhibition service manuals or visit guides in different languages; There are also dining centers, rest places, convenient access and so on. All these reflect the organizer's meticulous service concept and the charm of high-quality exhibition service. Finally, it needs to be explained that the integration of convention and exhibition services with international standards does not mean that foreign convention and exhibition services should be mechanically applied all the time. While learning from experience, we should also pay attention to innovation and develop our own service model.