The Gemini of electric power construction is full of gold behind the red capital.

In 2020, it will definitely be a miracle year for the Beijing property market-the land price limit mechanism in the past three years has been broken, and many big-name developers frequently refresh regional land prices; The annual sales of new houses even exceeded the 300 billion mark, setting a new record in the past four years.

It is said that selling against the trend is the real hero, but in the view of capital theory of the property market, it is Wang Zhongwang who can stand out in such an "indifferent hot market"; Looking back on 2020, if the most popular online red disk of the year is selected, the "Gemini" of Dianjian Real Estate North China (hereinafter referred to as Dianjian North China)-Yue Ming Bay and Chang 'an Jiuli Project are becoming representatives.

According to the property market capital theory, Yue Ming Bay and Chang 'an Jiuli projects were first opened in June and July, 2020, respectively, and the contracted amount for half a year exceeded 3.4 billion yuan. This achievement is full of gold in Beijing, where real estate giants gather, especially compared with other projects that began to be promoted on 20 19.

Taking history as a mirror, we can know the rise and fall; Take people as a mirror, you can know the gains and losses. According to the property market capital theory, the continuous popularity of the two products helped the sales of regional companies to exceed 654.38+0.44 billion, and the main reason behind it was the professional ability of the North China team of Power Construction. Deducing the products and marketing strategies of these two phenomenal red disks may provide a breakthrough direction for many real estate projects to compete in the Red Sea.

Half a year's sales exceeded 5 billion, and Dianjian "Gemini" was popular in Beijing.

On February 28th, 2020, the annual sales of new houses in Beijing exceeded 300 billion.

Beijing property market will remain 14 years since the signing of new houses online in 2006, setting a new record and stepping onto a new level.

The capital theory of the property market notes that the Gemini project of North China Power Construction has undoubtedly left a rich and colorful stroke in the history of the Beijing property market:

Jiuli, Chang 'an, Beijing-The first phase of the online opening was sold out, with a subscription amount of 2 billion, and the total contracted amount exceeded 5 billion in 2020;

Beijing Yue Ming Bay-The initial subscription amount is 3 1 billion yuan, and the total contracted amount will reach 5 1 billion yuan in 2020. It is the first offline opening project in Beijing after the epidemic, and it is also the only project in Cheng Nan, Beijing that is sold at a government price limit.

It is simple and powerful to explore the selling logic of two major buildings in North China: the price of getting on the bus and improving the collective quality of the class.

"Capital of the Property Market" points out that these two properties are not only affordable, but also of high quality. Electric Power Construction North China not only designed the spatial functions of the apartment for it more finely, such as wider apartment area and more adequate lighting, but also increased the standard of hardcover configuration. The design of functional spaces such as storage, kitchen and bathroom is more humanized, and it can create a higher quality residence for newly-needed and newly-changed customers to the greatest extent.

The creation of high-quality products such as developers also makes the transcripts of these two projects full of "real money and silver", both in terms of time and space.

1. Time dimension:

The capital theory of the property market notes that the Yue Yue Bay project only opened in June this year, and Chang' an Jiuli is one month late; However, in half a year, the contracted amount of both companies exceeded 5 billion. Compared with other projects on the list that opened on 20 19 or earlier, such sales volume can be said to be a real achievement.

2. Spatial dimension:

If we only discuss it from the time dimension, we can attribute the hot sale of the project to stepping on the market node, but we know the location of the project. According to the capital theory of the property market, this shows the ability of the North China team of Power Construction to "fight hard".

For example, the Yizhuang plate, where the Yue Ming Bay project is located, is the famous Red Sea in Beijing. First-line real estate enterprises including Poly, Jindi, Jinyu, China Railway Construction, Hong Kong China Travel Service, etc. have laid out here in succession, with a total supply of more than 6,000 houses, but the Yue Ming Bay project has just fought its way out of this red sea.

Mingyuewan

For another example, the Shijingshan plate where Chang 'an Jiuli is located is the "fairy fight" plate of Beijing commercial housing. There are 5 plots of unrestricted commercial housing in this area. Look at1-the relatively difficult market in February 2020. Shijingshan signed a contract for Beijing 10.3% commercial housing, hitting a three-year high. However, Chang 'an Jiuli of Dianjian Real Estate has become a market inspection and recognition guide book with a report card with a signing amount of more than 5 billion yuan.

Chang 'an Jiuli

In this regard, Wu Liang, an expert from Yabuli think tank, said that for a real estate enterprise, getting a cheap and well-located plot is only the beginning of success, which does not mean a successful result. How to grasp the market rhythm, introduce products with more product strength and improve the bargaining power of products is the foundation of the ultimate profit of enterprises. Power Construction North China has proved its strength with products.

Obviously, in order to achieve rapid sales in two highly competitive sectors, the North China team of Power Construction has proved its ability to "fight hard"; Just like a martial arts expert, he is both rigid and flexible and impeccable.

Only in this way can we meet the challenges calmly and not be afraid of the market.

Second, the compound growth rate is 5 1%, and the power construction in North China is further promoted.

Entering the property market in the second half of the year, there are still a few housing enterprises that can be optimistic about the new year.

The capital theory of the property market notes that in the Beijing market, the marketing ability of Power Construction North China is remarkable, not only achieving sales of over 10 billion for two consecutive years; This year, with the help of "Gemini", Power Construction North China announced the signing performance of 65.438+0.44 billion yuan a year, ranking among the top housing enterprises in Beijing. In fact, even compared with the national housing enterprises, this performance ranks in the top 150.

This also means that from 20 17 to 2020, the compound growth rate of North China sales of power construction will be as high as 5 1%! In the view of the property market capital theory, such sales achievements can be said to be full of gold, no matter from their own or external environment.

1. ego:

According to the theory of property market funds, most of the sales of 65.438+0.44 billion yuan of power construction in North China are projects operated by the power construction team itself. In other words, it is really necessary to win the hearts of buyers with high-quality differentiated products and make their own sales performance;

This is very different from the sales achieved by many real estate enterprises through a large number of consolidated statements or sharing rights.

2. External environment:

Since the new round of regulation in Beijing on 20 17, Beijing's property market has become the area with the strictest regulation and policy implementation. Power Construction North China Company is located in Beijing market.

Under strict control, since 20 17 years, North China has acquired land in Beijing market 10, and achieved good results in Mentougou District, Fengtai District, Shijingshan District, Daxing District and Haidian District, and the regional strategy has been strengthened.

On the other hand, the COVID-19 epidemic, as the biggest stumbling block of the property market this year, has kept the normal operation of the property market for half a year; In such a short period of time, the sales volume of North China Power Construction can still maintain a high-speed growth, which is three times higher than that of 20 17, which can be said to be of unusual significance.

It is worth mentioning that by exploring the investment strategy of Power Construction North China, we can find that the sales of 654.38+0.44 billion yuan have not dried up, but have grown steadily and continuously.

According to the theory of property market capital, the strategy of Power Construction Real Estate Headquarters is "4+8+N", while the investment expansion strategy of "1+2+N" is formulated in North China according to the actual situation.

In addition to the layout of Beijing, it has also deeply cultivated key cities such as Jinan, and has also achieved substantial growth in terms of construction area, completed area and payment. In 2020, the sales return of Power Construction North China will be greatly increased to 10 1 100 million yuan.

Details determine success or failure. According to the theory of property market capital, from product research and development, project management to cost control, the comprehensive implementation of standardization construction is a magic weapon to promote outstanding achievements and good market reputation in North China.

In terms of product research and development, Electric Power Construction North China has developed and completed the third edition R&D and compilation of Zhuo Yue series product standardization, completed the residential science and technology integration system, completed the standardization compilation of Zhuo Yue series high-rise residential units, facades and hardcover after product expansion, and completed the perfect standardized unit library in North China that meets the existing products in the market.

In terms of project management, Power Construction North China has established the project case base of North China Regional Headquarters, and completed the standardization work of projects such as the Action List of Project Management Regulations of North China Regional Headquarters (Secondary Development Project) and Technical Standardization of Water Supply and Drainage and HVAC Engineering of North China Regional Headquarters.

With the continuous improvement of products and services, Power Construction North China has always stood on the people-oriented starting point, and has not accelerated the expansion of scale. Instead, it has continuously built good products from beginning to end and acted as the chief designer of product strength.

Up to now, 24 projects have been developed in North China, with total assets reaching 24.7 billion yuan. Instead of selling the expected electricity to build North China, 202 1 continued to rise.

The three changes of "play" deepen Beijing-Tianjin-Hebei, and the annual sales of Dianjian Real Estate is 65.7 billion yuan.

According to the property market capital theory, with the important support of North China accounting for more than 20%, Dianjian Real Estate achieved sales of 65.75 billion yuan in 2020, a substantial increase of 49% compared with 44 1.2 billion yuan last year. According to the Sales Performance of Real Estate Enterprises in China in 2020 100 released by China Index Research Institute on February 3, 2020, Dianjian Real Estate ranks among the top 60, ranking 58th.

As the only real estate development platform under China Power Construction Group, a fortune 500 state-owned enterprise, China Power Construction Real Estate is one of the first batch of 16 real estate state-owned enterprises approved by SASAC. Up to now, Dianjian Real Estate has completed the strategic layout of Beijing-Tianjin-Hebei metropolitan area, Wuhan metropolitan area, Changsha-Zhuzhou-Xiangtan urban agglomeration, Chengdu-Chongqing economic zone, Yangtze River Delta economic zone, Guangdong-Hong Kong-Macao Greater Bay Area and other national core metropolitan areas. Among them, the Beijing-Tianjin-Hebei metropolitan area is the key, and it is the deep-rooted land for power construction in North China.

Many times, vision is often more important than hard work. Industrial real estate is an eye-catching label of "changing style" of electric power construction real estate. The layout of industrial real estate in North China of electric power construction came into being on 20 17, which is also a diversified layout that conforms to the development of the whole region.

In terms of industrial real estate, Dianjian Real Estate has set five key industrial directions for real estate business, including water environment management industrial park, e-sports town, renewable resources industrial park, holding property and ultra-low energy consumption industrial park.

Obviously, in addition to continuing the advantages of its own residential development, Power Construction North China continues to strengthen benchmarking learning in industrial real estate development model, profit model and investment operation, and explores suitable industrial projects, business models and landing paths.

In this regard, Kyle, a researcher at China Urban Agglomeration Research Center, said that for Dianjian Real Estate, these two years have been a steady and steady enterprise. In the context of the check-out order of central enterprises, its active land acquisition helps to consolidate the foundation of real estate business, which is worthy of recognition.

20 15, Ma Yun once shared a management method.

He said that no internet company can rely on a certain business to maintain its advantage for a long time-so it is necessary to form an echelon development and fight organically. Every company, one business, then retires, and then another, forms a cycle.

The regional strategy of Dianjian Real Estate has provided the impetus for its sustained growth.

Nowadays, Power Construction North China is making an important contribution to the overall development of Power Construction Real Estate by implementing the strategic layout of "1+2+N".