How can I write a touching marketing copy

We need stories, because only stories can make people understand each other, connect people and make them agree with your point of view. This is the essence of aggressive copywriting.

Give an example of air conditioning:

1, the core technology, the ultimate power saving.

2, only use one degree of electricity a night

Turn on the air conditioner for one night, which is equivalent to cooking instant noodles with an induction cooker.

4. The mortgage interest is saved.

Expressing power saving is also a selling point:

The core technology is intangible and has nothing to do with consumers;

Only one degree of electricity is used every night. Although there is a specific value, many consumers have no concept of one-degree electricity, but they will have the feeling of saving electricity.

If the air conditioner is turned on for one night and the instant noodles are placed on the same line, customers will have a more intuitive feeling of saving electricity;

Finally, it is explained by practical benefits, which makes consumers have a strong buzz (only for customers with mortgages).

As can be seen from the above example, the attack copy has two very important characteristics: * * and benefits.

Similarly, if you describe a person as beautiful, it is difficult to impress people with words such as closing the moon and feeling ashamed of flowers, sinking fish and falling geese, because they are not fresh enough. In other words: I smiled inexplicably, just because I saw you. Maybe it will make girls more emotional.

In addition to giving customers a more authentic feeling, there is also a premise: I know what you want.

In online marketing, consumers tend to pay more attention to price, quality, effect, after-sales and other issues. Visitors' concerns are different at different stages. For example, they will pay attention to the cost performance (price and effect) of products at the initial stage of understanding, and pay more attention to service and guarantee at the purchase stage.

If you can gain insight into the psychology of visitors, it will be easier to write a copy.

Speech A: We have done thousands of user surveys and customized products according to your actual needs to make the products more effective.

Speech b: we know that you have xxxx demand, so we use xxx to solve your current problem.

Similarly, in describing the applicability of the product, the starting point of speech A lies in the enterprise, saying what efforts we have made; Speech B, on the other hand, is to explain to visitors what specific problems can be solved from the perspective of consumers. Which statement do you think is more acceptable to customers?

Finally, how to practice and improve the writing ability of attack copy? I'll give you some practical methods:

1, selling point splitting: a product will definitely have many selling points. Don't try to integrate all the selling points into one paragraph. By mapping different selling points to different people, you can write a copy.

2. Reverse thinking: Think of yourself as a consumer. If you buy this product, what needs will be met before you buy it. Make a list and you will have the direction of copywriting.

3. Simulated scenes: tourists will have actual scenes when shopping. Most of the demand will arise under certain conditions. If you can find such a scene and then write a copy, you will get twice the result with half the effort.

In this world full of routines, we need more sincerity.