Planning scheme of property company

In order to ensure high starting point, high quality and high level work, it is often necessary to make plans in advance according to specific conditions. A plan refers to a planned document made for an action. How should the plan be made? The following is the planning scheme of the property company I compiled. Welcome to read the collection.

I. Market analysis

Relevant data show that from June to July of 20xx, the search volume of smart home keywords increased by more than five times compared with the same period of 20xx, and increased by 33.3% in July. In these searches, keywords such as smart lighting, smart home control system and smart home appliances have gradually replaced traditional smart home keywords such as smart security and building intercom. It can be seen that the smart home market has developed rapidly in the past two years, and the user awareness is also constantly improving.

The smart home market also has problems such as uneven market distribution and relatively insufficient financial support. According to the demand for smart homes in China in 20xx, South China, mainly Guangdong and Shenzhen, accounted for 6 1% of the total demand, followed by East China, headed by Shanghai, 16%, North China, headed by Beijing, 10%, Central China, headed by Chongqing, 9%, and other regions all accounted for less than 2%. It can be seen that the smart home market is still the main market.

It should be concentrated in coastal and economically developed first-tier cities. In 20xx, 470,000 sets of commercial housing were sold in major cities (Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing and Hangzhou). Based on this, according to the estimation of 654.38+00% of the transaction volume, the annual increase of smart home market scale exceeds 654.38+00 billion yuan.

Second, the company's product introduction

According to the product function and price positioning, it is generally divided into three grades.

① Safe life: providing life safety and family safety for ordinary families is the minimum guarantee. The idea of a safe life is to make people's lives feel at ease and comfortable. With the online security host as the core, the security alarm equipment is extended by 3 15MHz to realize the control and inquiry of home security status and information. Users can

Functions such as security status modification and alarm information viewing can be realized through mobile APP, website and security remote controller.

(2) Quality life: providing petty bourgeoisie life for consumers with better economic ability. The idea of quality life is to make life more emotional and colorful. On the basis of safe life, the home control equipment is expanded through 433MHz communication, and the status inquiry and control of home lighting and household appliances are realized. Users can realize remote or localized control of lighting, air conditioning and other equipment through mobile APP, website and control remote controller. At the same time, users can customize the scene mode, linkage mode and timing mode according to their own needs to realize a convenient and worry-free life.

③ Enjoy life: a comprehensive smart home service system tailored for high-consumption groups. The concept of enjoying life is to customize development according to users' needs on the basis of realizing safety and controllability. At the same time, in order to meet the needs of customers to the greatest extent, Chen Gu Science and Technology will launch a smart home host with high processing capacity, rich network access capacity and high expansion capacity, which will realize functions including security, control, access control intercom, video monitoring, audio and video playback, environmental monitoring and environmental control.

Third, the current domestic residential safety defects.

The coverage of the existing security equipment in the community is limited, and the security equipment can only serve the overall security of the community and cannot reach every household. Property companies and owners often overestimate the anti-theft function of closed-circuit monitoring (one of the technical defense equipment). As for the security at home, it is even more lacking, and we can only rely on simple security doors and security nets. In the host's home, if there is an emergency when the host is not at home and accurate information cannot be obtained, there is no way to resolve the crisis in time.

Case description:

(1) On June 29th and 30th, children fell from buildings in Sichuan and Shenzhen respectively.

One death and two injuries. At 4pm on June 29th, Jessica Hester Hsuan, a 5-year-old girl, fell from the 9th floor in a residential area near the Chengdu-Chongqing Interchange in the Third Ring Road, hitting a middle-aged lady. Yesterday, the girl was awake after craniotomy, and the injured lady suffered multiple soft tissue contusions. Although she can't walk, her injury is stable. Some people say that girls are lucky, and if no one "stops", the situation may be even worse.

Some people will sum up the problem as "leaving children at home, mostly foreigners, and parents have poor sense of responsibility." In fact, the fundamental problem is that residents' safety awareness is not enough and the safety protection at home is not enough. Moreover, at present, the set price of security in the market is divorced from the economic consumption level of residents, and property security is also inadequate.

(2) Chen Hongxu, who lives in Room 202, Building 3 of Hangjinqing Apartment, said that the unit corridor where he lives.

There is a CCTV monitoring probe on the outside of the mouth. Moreover, the residential security room is facing this building, and you can have a panoramic view from here. He always thinks that his home is the safest in the community. Who would have thought that in the early morning of July 27th last year, both Room 202 and Room 20 1 where he lived were stolen. * * * The value of the lost property is RMB 126 10 yuan.

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