Personal work summary of planning department

Summary is a written material that reviews, examines, analyzes and evaluates a certain stage of study or work afterwards, which can improve our ability to find problems. It's time to write a summary. But what are the requirements for summary? The following is a summary of my personal work in the planning department for reference only. Welcome to reading.

Personal work summary of planning department 1 year, don't live! In a blink of an eye, I have been working in xxx for almost a year. Time urges me to bid farewell to xxxx, hoping to inspire me to start a new career in 20xx. In order to better complete the work, sum up experience, foster strengths and avoid weaknesses, the work in 20xx is summarized as follows:

I. Work report

Since I started working on April 1 day of 20xx, I have finished my work seriously, studied hard and thought positively, and my working ability has been gradually improved. With the vigorous development of Hongjian Real Estate, especially when it won "xxxx" in 20xx, it is particularly important for my planning department as the company's propaganda department. Every message, every propaganda, represents the image of the company. So in practical work, I always strictly demand that I be cautious.

In addition, the fast running of the train depends on the front of the train. As a result, there are many shortcomings in both professional ability and ideology. In these aspects, I got the correct guidance and help from company leaders and department leaders, which improved my working ability, made my direction clear and corrected my attitude. Therefore, it laid a good foundation for my development.

Second, the thought report

20xx is the first year when I really started working. Everyone has different understanding and feelings about work or career, so do I. For me, I usually grasp my own ideological context from two angles.

The first is mentality. To paraphrase Milu, "Attitude is everything". With the right attitude, we can use the right method, find the right direction and get the right result. Specifically, my attitude towards work is to choose what I like and then do my best for what I love. I have always believed that work should not be a task or a burden, but a pleasure and enjoyment. Only when you are interested in it and fall in love with it completely can you fully appreciate this happiness. I believe that I will find the pleasure of working in the process of trying to explore and discover this business, and I can do my best for it without reservation. It can be said that only when you know how to enjoy your work can you know how to succeed, and you can't be forced during the period.

Secondly, the problem of ability, which can be divided into professional ability and basic ability. I can illustrate this problem with a simple example: for a camel, its professional ability determines its viability in a desert environment, while its basic abilities, including adaptability, perseverance and natural vigilance, determine how long it can survive in a desert environment. Specific to people, professional ability determines whether you are suitable for a job, while basic ability, including self-confidence, cooperation ability, responsibility ability, adventurous spirit and development potential, will directly determine the vitality of this job. A successful person in his career must be a person whose two abilities can develop and operate harmoniously.

In 20xx, I will devote myself to my work with a brand-new mental state, study hard and improve my work and business ability. Actively respond to the company's measures to strengthen management and abide by the company's rules and regulations.

Three. Main activities and achievements

1, 20xx April, ready to participate in the Shanghai Housing Exhibition. The main work is the preparation of publicity materials and the collection and archiving of on-site materials.

2.20xx May, prepare the data collection of internal magazine xxx and hotel apartment.

In June of 3.20xx, I went back to school for one month to inspect the xxx property market. Such as: Xinghai National Treasure, Century Classic, Classic Life, Yipin Xinghai, Hongfu Business Hotel (property right type), Chen Xi Holiday Hotel, Shi Ming International (loft apartment) and so on.

4.20xx July, xxxx Phase II was completed and printed in cooperation with the printing factory. Write a series of government reports such as "xxxx Project Description" and "xx Demonstration Zone Feasibility Report".

Summary of personal work in planning department II. How time flies! In a blink of an eye, I have been working in the chain planning department for nearly 4 months. In order to better complete the work, sum up experience, foster strengths and avoid weaknesses, the work in the second half of 20xx is summarized as follows:

I. Work report

Since I worked in the next semester in 20xx, I have finished my work seriously, studied hard, thought positively, and gradually improved my working ability. With the vigorous development of the outreach planning department, my planning department is particularly important as a propaganda department. Every piece of information and sentence of external publicity represents the image of the department. So in practical work, I always strictly demand that I be cautious.

Second, the thought report

Everyone has different understanding and feelings about work or career, so do I. For me, I usually grasp my own ideological context from two angles. The first is mentality. To paraphrase Milu, "Attitude is everything". With the right attitude, we can use the right method, find the right direction and get the right result. Specifically, my attitude towards work is to choose what I like and then do my best for what I love. I have always believed that work should not be a task or a burden, but a pleasure and enjoyment. Only when you are interested in it and fall in love with it completely can you fully appreciate this happiness. I believe that I will find pleasure in working in my efforts to explore and discover this plan, and I can do my best for it without reservation.

It can be said that only when you know how to enjoy your work can you know how to succeed, and you can't be forced during the period. Secondly, the problem of ability, which can be divided into professional ability and basic ability. I can illustrate this problem with a simple example: for a camel, its professional ability determines its viability in a desert environment, while its basic abilities, including adaptability, perseverance and natural vigilance, determine how long it can survive in a desert environment. Specific to people, professional ability determines whether you are suitable for a job, while basic ability, including self-confidence, cooperation ability, responsibility ability, adventurous spirit and development potential, will directly determine the vitality of this job. A successful person in his career must be a person whose two abilities can develop and operate harmoniously. In the second half of 20xx, I will devote myself to the work of the department with a brand-new mental state, study hard and improve my working ability. Actively respond to the measures taken by the department to strengthen management and abide by the rules and regulations of the department.

Three. Main activities

1, attended the dinner organized by the department.

2. Participated in the organization of the school sports meeting;

3. Participated in the quality development activities of the school physical education committee.

Fourth, personal feelings.

I'm glad to know so many friends. Every activity I participated in benefited me a lot. I hope I can have fun with members of all departments in the future!

Summarized by: xxx

Date: 20xx65438+1October 6th.

Personal Work Summary of Planning Department 3 I. Review of Work Progress

The first contact with industrial real estate project planning, its marketing promotion is a strange and vague concept. After the initial hard exploration of releasing water to raise fish and crossing the river by feeling the stones, its nature and direction were initially clarified. But any job can not be separated from the main element of people. So first of all, learn to be a man and work hard. Secondly, master the macro policies of the state and development zones, the internal environment of enterprises, the investment environment of enterprises, such as preferential policies of development zones, the overall planning of xxx government, the development trend of industries and urban construction, etc. There is also the micro-environment and competition in the park. Thirdly, think about the source of drinking water, explore effective marketing and promotion programs, and often think about such questions: how to spend the least money to achieve the best publicity effect? How can I find potential customers? What problems still exist in the industrial city project at this stage, and where to solve the difficult marketing problem first?

I. Main work from June XX 10 to February XX 65438.

1, cooperate to complete the Mid-Autumn Festival party.

2. Assist to complete the auto parts exhibition.

3. Complete network promotion.

4. Actively cooperate with public relations activities.

5. Complete the internal coordination and investigation of investment promotion in industrial city, and help improve the basic information of investment promotion.

6. Cooperate with colleagues to complete other tasks.

7. Bring forth the old and bring forth the new, constantly improve marketing ideas and formulate marketing strategies.

8. Complete the temporary replacement task.

Second, the basic work situation and practices

(a) not afraid of difficulties, establish confidence in planning projects.

Seriously analyze the new situation, face up to the new challenges, calmly respond, and adjust the work strategy in time.

First, seriously study the macro-environment of Beijing industrial real estate and the relevant policies and plans of xxx, improve our knowledge and understanding of it, meet difficulties with a positive attitude, build up confidence, always maintain a strong work spirit, and do everything possible to explore potential marketing ideas.

Second, pay attention to the ability of collecting, identifying and analyzing market information, and deal with the marketing strategies and promotion strategies of competitors, so as to adjust our marketing strategies and strategies.

Third, actively seek the support and help of leaders. When making marketing strategy and marketing promotion plan, there will definitely be differences because of different ideas, but we will seriously "consult" the problems and problems encountered and adjust the methods in time. Although there is still a gap between my company's expected goal and my planned goal, I think my efforts and hardships will not be in vain under the current severe and difficult situation.

(2) Find target customers from market segments.

Strive to segment the market according to different characteristics. Market segmentation has three advantages, one is to gain high loyalty from consumers, the other is to protect appropriate profits, and the third is to be easy to succeed. For example, enterprises pursuing similar interests, enterprises with the same industry characteristics, enterprises in the same country and so on.

Although the market segmentation is carried out in the design and development of the park, this segmentation is often rough. Therefore, in the specific implementation of sales, it is necessary to carry out more clear target market segmentation, and use appropriate marketing strategies and methods according to different stages of product promotion for more clear target customers.

(3) Keep pace with the times and change the planning concept and thinking mode.

As a special product, industrial real estate's marketing ideas and promotion methods will be different from other products, especially civil real estate, which is characterized by emotional appeal. Industrial real estate is characterized by propaganda and planning from the perspective of rational appeal. The demand of industrial workshop and the concealment and dispersion of its target customers determine that its propaganda mode must be innovative and the media selection should be more targeted. Therefore, it is imperative to change the planning concept and thinking mode and build Li Andong Industrial Park into a national frontier and strategic industrial real estate model.

(four) to improve their professional quality and work skills, improve work efficiency. On the basis of routine work, pay attention to the improvement of their professional quality, communication ability and work ability. Grasp the foundation and internal strength by yourself. First, grasp the actual work, constantly improve the quality of their own work, so that they can become planning experts. Second, pay attention to the cultivation of one's own work style and the improvement of business ability, and strive to improve work efficiency.

Third, the existing problems

Problems existing in current marketing promotion:

(1) The information network is not perfect, and the amount and sources of information are insufficient.

(2) The investment promotion method is not innovative enough, but traditional, with face-to-face contact and low investment promotion efficiency.

(3) The investment scope is not wide enough, and the gold content of information is low.

(4) The existing factory buildings are relatively simple in structure and lack of individuality, which cannot meet the diversified factory building needs of market enterprises.

(5) The supporting facilities promised to customers can't keep up, and the project can't be completed at the same time.

(6) Compared with Beijing 2xxxx Garden, there is no advantage in terms of price, and the price is relatively high, especially the sales price.

(7) The rationality of plant design and the planning of the park are not the best embodiment of market demand.

(8) The positioning of industrial cities lacks foresight and market guidance, the internal investment organization structure is unscientific, and the publicity and promotion efforts are small.

Fourth, the experience and thinking in the work

Through my understanding and practice of industrial real estate marketing for two months, I mainly have the following experiences and thoughts:

1. Leaders' attention to marketing and their ideas are decisive factors for the formulation of marketing strategies and the successful implementation of marketing concepts.

First, leaders attach importance to departments or individuals, which makes individuals' ability enhanced and get more resources and help, which is also conducive to the real implementation of marketing programs, and may even be anti-Kun. Second, the strategic focus should be on, for example, leaders' understanding of the theme of industrial cities and the concept of input-output ratio. To build a brand, they must increase investment, innovate constantly and carry it through. Practice has proved that things will be better if leaders attach importance to guidance, have proper understanding and support, institutions, personnel, support, management and promotion. On the other hand, if you still stay in the stage of "waiting, relying and wanting", you can only go downhill.

2, optimize the organizational structure, smooth internal information communication channels, clear responsibilities, improve work efficiency is the premise.

The key to improve work efficiency is to clarify personal responsibilities, clarify the division of labor among departments, give full play to personal expertise, improve organizational structure, flatten organizational structure, and ensure barrier-free information communication. Everyone is responsible for everything.

3. It is urgent to speed up the software and hardware environment of the industrial park, improve the marketing system, improve the execution of marketing promotion and strengthen public relations.

In order to become a well-known industrial real estate project, it is urgent to improve the core competitiveness of the industrial city, which also puts forward higher requirements for the hard environment infrastructure, factory building grade, industrial park planning grade and soft environment property services, property management and park culture construction of the industrial city. Through innovative ideas, revitalize ideas, formulate effective and scientific marketing strategies and strengthen public relations to assist.

In the past two months, every progress I have made is the result of the care and support of my colleagues in the administrative center. I still have many shortcomings, and the achievements I can see are not great, and I am still far from achieving my goals. I hope I can constantly improve myself by summing up my studies, advance according to the established goals in XX, and do everything well.