Group strategy of China Eastern Airlines Group

Diversification is an important part of the group strategy. Auxiliary sectors such as aviation import and export, financial services, aviation food, travel ticketing, real estate, general aviation, machinery manufacturing and advertising media were initially established, and diversified expansion formed a new pattern.

It is estimated that by the end of the Tenth Five-Year Plan (the end of 2005), the total transportation turnover of the Group will reach 4.6 billion tons, with 22.5 million passengers, 800,000 tons of cargo and mail transportation, 52 billion yuan of total assets, 26 billion yuan of operating income and 180 transport aircraft. The main operating indicators are expected to exceed the original target by 65,438+05%, and the Group will maintain it.

Promoting development through innovation, rapidly forming the core competitiveness of enterprises, forging the brand of world aviation enterprises and realizing rapid, steady and sustainable development are the core objectives of the development strategy of China Eastern Airlines Group.