Novice, ask for a grounded enrollment plan! The best kind to remember at first sight ~

I'm from Luoyang Hong Ying Kindergarten. I want to share the enrollment plan with you. There are many ways. You can take a closer look and see what helps you. Thank you!

First, the analysis of garden conditions:

There are 6 classes in this park, one in kindergarten, one in small class, one in middle class, and one in large class 1. The number of the current shift is 9, and the full number is15; There are 22 students in the small class, with 25 students. There are 23 people in the middle class and 25 people are full; Each class in the large class has 16, 17 people, and it is full of 25 people.

Second, estimate the number of students enrolled.

Tuoban is expected to enroll 6 students; The small class is expected to enroll 3 students; The middle class is expected to enroll 2 students; The large class is expected to enroll 17 students; In addition, an additional nursing class is needed, with an estimated enrollment of 15 students. Kindergarten, small class, middle class, large class and new class enrolled 43 students.

Third, enrollment measures.

Method 1: Put promotional materials in supermarkets and shopping malls.

Mode 2: Joint community activities.

Mode 3: Set up enrollment points (put up posters) in the shopping mall community.

Mode 4: Hand-delivered by teachers and parents.

Mode 5: Carry out parent-child activities

Mode 6: newspapers, books and periodicals, etc.

Mode 7: Advertising

Mode 8: Online Publicity

Mode 9: Use holidays to perform and go out for children.

According to the charging standard of our park, the suitable crowd for entering the park is analyzed, so we should choose a slightly larger supermarket and shopping mall in the choice of distribution points.

According to the present situation of our park, the analysis and publicity began from the nearest supermarket or shopping mall, and gradually extended to the periphery of each bus line.

Specific measures:

1. Lock the target supermarkets and shopping malls and call to see if you can put in promotional materials.

2. Communicate with the person in charge of the supermarket or shopping mall or the service desk to discuss the appropriate scheme, placement and distribution methods.

3. Personnel responsible for tracking and distributing.

Combine festivals with community activities, such as Mother's Day, Father's Day, Children's Day and other festivals. Organize different activities according to different festivals.

Basic forms of activities: parent-child games, parent-child manual activities, etc.

Specific measures:

1, understand the distribution map of surrounding communities, and lock our target community.

2. Contact the residential property to determine our activities.

3. Inform parents in advance to let them know the general content of the activity.

4. Organize and host activities, publicize or distribute materials.

Set up enrollment consultation points in shopping malls and communities.

On Saturday and Sunday, you can set up enrollment consultation points in the neighborhoods and shopping malls around the kindergarten, have face-to-face exchanges and answers with parents, and register and leave information about consulting parents for future contact. Post posters in the community to achieve long-term publicity effect.

Materials preparation: parents' handbook, poster, consultation registration form and red poster.

Specific measures:

1. Contact the residential property to discuss the setting of the consultation point.

2. Discuss how to post our posters on the bulletin board in the community.

Hand-delivered between teachers and parents

In order to ensure the purpose and effectiveness of our information release, we can hand-deliver it with our parents. So that we can communicate with our parents face to face.

Specific measures:

1, choose the delivery location, you can choose shopping malls or supermarkets where there are many people.

2. Cultivate teachers and unify the enrollment caliber.

3. Distribute publicity materials to introduce the characteristics of our park to parents.

If you are interested, please leave your parents' information and phone number for future contact.

5. Statistics of parents' information.

Hold parent-child activities

Organize different parent-child activities according to different seasons, such as children's and parents' sports meetings in spring and autumn. Parent-child classes can be held on Saturday and Sunday.

Specific measures:

1. In addition to the promotion of day care classes, the content of parent-child classes has also been added to the promotion of posters.

2. Formulate the lesson plans of parent-child classes and the process steps of each activity.

3. Use Saturday and Sunday to invite 1 year-old 1.5-year-old children and their parents to participate in activities in the park.

Methods of inserting newspapers, books and periodicals into publicity materials.

Count the surrounding newsstands and choose the available newsstands. Understand Beijing Free Magazine and its distribution channels. Choose magazines or newspapers that we can place and edit.

1. Ask the newspaper owner which magazines sell faster and discuss with him how to promote newspapers and magazines.

Beijing Metropolitan Weekly is a free magazine. Discuss with the person in charge how to distribute the newspaper.

3. Send books and periodicals, including publicity materials, to parents with children. (manual delivery)

Printing advertisement

Choose appropriate books, periodicals, newspapers and other media to advertise. Advertising, choose the right place for long-term advertising.

1, pay attention to some newspapers, books and periodicals and choose the media suitable for our advertising.

2. Contact newspapers, advertising companies, etc. Choose an appropriate advertising method.

3. Place advertisements on roadsides, residential areas and other places for long-term advertising.

Network publicity

The Internet is another window of our kindergarten. Rational use of online publicity will increase the income of our kindergarten.

1, the perfection of the website.

2. Link to other websites.

3. You can choose online advertising.

Use the holiday to perform and go out for a walk.

Children's Day, Christmas Day, Mother's Day, Father's Day, Teacher's Day and other festivals are used for performances and publicity activities in kindergartens. We can choose spring, autumn and other suitable seasons, and choose one day to take our children out for an outing and picking.

1, major festival performances, can cooperate with the community to do activities.

You can take the children for an outing or hiking in spring.

3. You can take your children for picking and other activities in autumn.

4. Take the children out to participate in performances and competitions.

Preparation: the banner of kindergarten, if possible, give children uniform clothes or small hats.

Kindergarten mobile enrollment vehicle

Based on the discussion between the driver class and the teachers in each class, the conclusion is that the enrollment mobile car plan should be run now.

First, the route of moving the motor car

Carry out publicity along one of the bus lines every day, and you can carry out publicity in the communities along the way, and set up a fixed enrollment publicity place. After the end of the line, choose another line for publicity.

Second, the body decoration

Paste the slogan of the kindergarten, the name of the kindergarten and the enrollment phone number of the kindergarten.

Hope to adopt!