Deeply ploughing into chongqing urban planning bureau, Guolianxin "Starlight 68" officially set sail.

The cluster of housing enterprises entering commercial real estate is accelerating their falling into the "red sea" market, and opening up a new "blue ocean" market for commercial real estate has become its new goal.

On March 3 1 day, the "Starlight 68" International Famous Plaza built by Chongqing Xiexin Group was grandly opened. With the official launch of this commercial real estate project, "Starlight 68" is clearly positioned in the "blue ocean" market, aiming at the market space of Chongqing's "urban upstarts" spending 65 billion yuan a year, trying to rewrite the pattern of commercial real estate in Chongqing.

In this regard, Wu Xu, Chairman of Xiexin Group, said that "Starlight 68" International Famous Plaza is only the beginning of the "Starlight" series of commercial real estate models, and this series of commercial real estate brands will be promoted and replicated nationwide in the future.

Deeply cultivate Chongqing

Xiexin has a history of 17 years in Chongqing real estate industry, and has always insisted on intensive cultivation in the field of commercial real estate, especially good at developing urban complexes that can shape the image of the city.

Through the practice and accumulation of Xiexin Commercial Building, Xiexin Banan Mall, Gold Coast and Xiexin Changshou Mall, Xiexin Group completed the strategic layout of its business model in 2008, namely, a new urban complex represented by Xiexin Center, Xiexin City and Jinkai Xiexin Center.

With Chongqing becoming an international metropolis, a number of high-end commercial and office projects led by Xiexin Center have become the best business platforms for many foreign-funded enterprises to expand the Asian market. At the same time, the rise of Chongqing also helped Xiexin shape the reputation of Chongqing as the king of commercial real estate.

Chongqing Xingguang 68 Plaza, jointly built by Xiexin Group and Macau Rainbow Group, is a modern shopping center with high specifications, many brands and fashion representation in Chongqing retail industry. More than 100 international brands have settled here, surrounded by flagship stores, which has narrowed the distance between Chongqing people and high-end brands.

As a metropolis with a long history of more than 3,000 years and the only municipality directly under the central government in the central and western regions, it is not surprising to integrate these brands, but it is rare for Chongqing to gather so many international brands in a shopping mall in a business district. Its appearance will inevitably bring more intuitive urbanized life to people chasing high-end brands, and at the same time, it will also enhance the quality of the whole Chongqing business circle, expand the influence and radiation of the business circle, and optimize the customer gathering power and purchasing power of the business circle.

It is reported that the business logic of Xiexin's "Starlight" department is to seize the resources of global first-line brands by laying out the city's core business districts, to create strong competitiveness through innovation and deepening market demand, to create a driving force for sustainable development for enterprises, and to shape Xiexin's "Starlight" department into a high-end brand.

Seek the whole country

At present, the commercial real estate model of Xiexin Group has been tested in practice, and the success of Xiexin Center and other works means that the commercial path of Xiexin is mature. Today, Xiexin Starlight Series is developing in clusters and stationed in Nanping, Jiefangbei and Jinkai Avenue in Chongqing.

In addition to Starlight 68 and Starlight Times Square, as the only urban complex in the Northern New District, Jinkai Xiexin Center will also be located in Starlight Neighborhood Mall to build the largest centralized commercial cluster in the Northern New District. Urban complex clusters such as Xingguang 68 in Guanyinqiao Business Circle, Xingguang Times Square in Nanping Business Circle and Jinkai Xiexin Center have jointly built Xiexin's business empire in Chongqing with Xiexin City.

Moreover, Xiexin Starlight Series, as the flagship series of Xiexin Group's business, will be promoted and replicated throughout the country. In Wuxi, the central city of the Yangtze River Delta, the starlight series is about to be staged wonderfully.

Now, Xiexin has forged a sword in 17, and the construction and operation ability of commercial real estate has made Xiexin stand at the explosion point of business model after long-term cultivation. The cooperative letter model is developing from a single urban landmark building to a cluster, and it is rapidly replicated throughout the country. I believe that in the near future, we have every reason to look forward to and witness the birth of a new commercial real estate benchmark enterprise.

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