Why was Luo Zhenyu stopped?

Luo Zhenyu's "Get APP”IPO was suspended for the third time.

According to the prospectus created by Mastermind, from 20 18 to the first half of 20021year, its online business ARPPU (average income per paying user) was 188.55 yuan/person, 23 1.93 yuan/person and 289./person respectively.

The "Get" APP was launched in May 20 16, and was produced by the team of Luo Zhenyu, the speaker of "Luo Ji Thinking", with the slogan of providing "fragmented learning" for "lifelong learners".

"Get" packaged a series of explosive products, such as "Luo Ji Thinking", "Xiang Li Knowledge Internal Reference", "Xue Zhaofeng Economics Course" and "30 Lectures on Liang Ning Products", which enabled many speakers to realize the freedom of wealth and promoted the entry of big coffees from various industries, ranking first in the knowledge payment APP in 20 17 years.

In the same year, "Get" took the opportunity to launch "Get for Teenagers", and later introduced another former CCTV host Zhang Quanling as the person in charge.

Knowledge payment belongs to the field of "IQ tax", and there is no special moat field.

With the participation of Zhihu, Reading Club, and organizations of the same type as 1990, especially the participation of video media platforms such as Bili Bili, the status of "Get" has declined, and "Young Get" was also transferred to Zhang Quanling on 202 1.

According to the ranking of knowledge payment platforms in China in 20021published by China Business Intelligence, Zhihu, Himalaya, Tencent Classroom, Dragonfly FM and Fan Deng ranked in the top five, only 12.

Paying for knowledge is still a good business.

According to the prospectus, from 20 18 to the first half of 20021,the company achieved operating income of 738 million yuan, 628 million yuan, 675 million yuan and 439 million yuan respectively, and the net profit attributable to shareholders of the parent company was 53,297,600 yuan and1.1respectively.

Membership fee, New Year's speech and private board meeting (senior member) are the main revenue models of similar companies, and all revenue models belong to a highly asset-light strategy with considerable profit margin.

The only capitalization restriction of such companies is that success is IP and failure is IP. "Get" is highly bound to Luo Zhenyu, "Fandeng Reading Club" is highly bound to Fan Deng, and "Ba Jiu Jiu" is highly bound to Wu Xiaobo, so it is difficult to pass the examination of becoming a listed public company.

Recently, Luo Yonghao began to gradually break away from the "dating" company that once deeply bound IP. Perhaps he can act as a pathfinder and bring new expectations to this tax collection industry.