What is community group buying?

Community group buying refers to an e-commerce mode in which residents in the community order goods and pick up goods offline through WeChat groups and other channels under the organization of property or neighborhood committees. On the surface, the sales model of community group buying is that the e-commerce platform exchanges goods with community residents, but it is actually no different from traditional e-commerce.

Community group buying is mainly a "sales-oriented" model, that is, the number of purchases is determined according to the needs of consumers, and the core of the model lies in "people". Similar to the traditional e-commerce platform, community group buying enterprises set up stores and storage centers offline and sell them to consumers through social media such as WeChat group. Compared with the traditional e-commerce platform, there is no obvious difference in the mode of community group buying platform.