Who bought Jianlibao?

Jianlibao was acquired by Beijing Chunxin Capital Management Co., Ltd., a subsidiary of CITIC Asset Management.

After Jianlibao returned to the reunification 10 years ago, the news that Jianlibao will change hands again has spread in the industry recently. According to the announcement issued by Uni-President Group, Uni-President will sell 0/00% equity of Jianlibao/KLOC for 950 million yuan, which will be taken over by an investment company under CITIC Group. Jianlibao Group's acquisition of Jianlibao Trade was 950 million yuan from Beijing Chunxin Capital Management Co., Ltd., a subsidiary of CITIC Asset Management.

Established in 2002, CITIC Asset Management Company is affiliated to China CITIC Group and is a state-authorized investment institution directly under the State Council. Its business covers finance, resources and energy, equipment manufacturing, engineering contracting, real estate and other fields.

Extended data

Jianlibao was born in 1984, which contains the health care meaning of "health and vitality". 1984 became an instant hit after the Los Angeles Olympic Games, and it was known as "the divine water of China". As the first drink with alkaline electrolyte in China, Jianlibao took the lead in introducing the concept of sports drink to Chinese people.

Being attached to sports and sponsoring sports events is a concentrated expression of Jianlibao's characteristics as a sports drink. At the end of 2008, Jianlibao became the designated sports drink of Guangzhou 20 10 Asian Games. Jianlibao will grasp the pulse of the market, carry out a series of sports marketing with the help of the Asian Games, and build a well-known brand of sports drinks in an all-round way.

The internal causes of Jianlibao's collapse;

Lack of talents, aging of enterprise teams and aging of marketing teams, but the situation reflected by the outside world is just the opposite. There is no shortage of elites in Jianlibao team. What is lacking is the method of managing talents.

There is a saying that a well-praised enterprise can turn mediocrity into talent, and a poor enterprise can turn talent into mediocrity-this does not mean to belittle Jianlibao. Manufacturers should not only select or cultivate management when building a team in the early stage, but also need an anti-aging mechanism to keep the brand dynamic and dynamic for a long time. Jianlibao is a lesson from the past.

People's Daily Online: Did Uni-President sell 950 million yuan to CITIC? Can Jianlibao make a comeback?