Father's day business activity plan

Father's Day Business Activity Plan (5 selected articles)

In order to ensure the effective activities, we need to make an activity plan in advance, which is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. What are the characteristics of an excellent activity plan? The following is my carefully organized Father's Day business activity plan (5 selected articles). Welcome to reading. I hope you will like it.

Father's Day Business Activity Plan 1 Activity Time:

June 2007-June 2008

Activity theme:

Healthy dad

Activity content:

1. You will get a beautiful Father's Day gift when you shop at 18 yuan. (Fan or Blade)

2./kloc-Dad born in June, 0/8 can enjoy a 60% discount for eating birthday cake in mcgilley with valid certificates.

Third, my blessing to my father.

Customers who buy men's products with membership cards can enjoy free gift packaging. )

Fourth, do you want to meet your gentle, passionate and drinking father? Come to the supermarket with dad! As long as you win the beer drinking competition, you can get rich gifts.

Specific operations: June 17 (Saturday) and June 18 (Sunday).

10: 30 am to 1 1: 00 am, two sessions a day;

17: 00-17: 40 pm

Venue: Exchange Office of Building Shopping Mall.

Detailed rules:

A: Anyone who holds a shopping receipt in our store for more than 38 yuan on that day can take part in the beer drinking competition.

B: Each performance is divided into two groups, with five people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of Bell Tower beer on the spot.

Commodity preparation: water cup, men's underwear, Gillette series, alcohol, summer sleeping mat, cool pillow.

Store layout: Father's Day tags are hung at the exchange, and Father's Day tips are made in the store.

Father's Day Business Activity Plan 2 I. Theme:

Caring for and filial to parents, xx (name of shopping mall) shows true feelings. I am your pride, and you are my sun.

Second, the activity time:

20XX June 13-15 (3 days)

Third, the purpose of the activity:

Awaken the concept of respecting the elderly in people's hearts, remind people of the arrival of festivals, and at the same time seize the hot-selling goods related to festivals to promote sales.

Four. Campaign slogan:

Fatherly love is the heaviest love in the world. With it, you will have the greatest wealth in the world. Father's Day is coming, let's bless the great father together.

Verb (abbreviation of verb) interactive activity: Father's Day in the mall

1, subject: "Dad, I want to tell you.

Time: During June1March-June 15, customers can write down what they want to say to their father on the message board in the lobby. (All employees can participate). The exhibition board is placed in the position of SEPRIT and will be on display for 2-3 days.

2. Welcome the Universiade, good luck and happy dribbling. Activity method: it will be carried out on a 20-meter straight runway, with one end of the runway as the starting point and the other end as the end point. At the beginning of the game, two groups of father and son/father and daughter set aside two balls (basketball and volleyball) with a wooden stick at the starting point, hit the "ball" to the "ball fence" and stopped at the moment when the second ball entered the "ball fence".

Rules of the game:

1, on the way to catch the ball, as long as any ball rolls off the runway, it will be eliminated immediately.

In the competition, you can only drive with a stick, and you can't use your hands and feet.

4. In chronological order, the one with less time ranks first.

Awards setting: men's wear with a value of 596 yuan for the first prize in Desburg Road, a set of T-shirts with a value of 328 yuan for the second prize in Desburg Road, two ties with a value of 298 yuan for the third prize in Desburg Road, and men's socks with three encouragement prizes 1 5. Registration time: May 26th-June 15. Registration place: shopping mall service desk. Competition time: June 15.

Venue: assistance from other departments in Gate Square: Please ask the promotion department to communicate with the property in advance, and ask the loss prevention department to arrange personnel to maintain order on the day of the event. 6. Commodity promotion, theme: Happy shopping, surprises waiting for you. Content: On June 19, on Father's Day, you can participate in the lucky draw if you shop at the department store for over 288 yuan. A single ticket is limited to two awards: the first prize Desburg Road is worth 596 yuan for men's wear, a set of T-shirts worth 328 yuan for 1 second prize Desburg Road, two shirts worth 268 yuan for the third prize Shen Lei, and three men's socks worth 15. Theme: Gratitude, Feedback, Passion: 19 On Father's Day in June, you can get a pair of men's socks worth 38-58 yuan when you buy over 398 yuan (before the quota 10) in this men's clothing brand. Distribution location: All men's wear counters, except some counters on the third floor of June 65,438+08-65,438+09 department store, buy 65,438+000 for new men's wear and 70/60/50 yuan for old models.

In the first part of the stadium, the main passage on the fourth floor is hung with flags. (20 pieces), small exhibition boards are placed on the stairs on the first to fourth floors. (3) Each cashier receives the activity registration form (*** 100), and an information desk is set up next to the cashier on the 4th floor. In the second part, large exhibition boards are placed outside the department store area, and glass stickers are placed at the supermarket door for regular publicity:

The first part is live and in-store broadcast, and the second part is off-site and free shopping bus promotion.

5. Large display boards at the entrance of department stores, glass stickers in supermarkets, and short messages.

Cost estimation:

6. The prize cost is 3364 yuan (sponsored by men's clothing suppliers), and the publicity cost is 65438 yuan +0.500 yuan. The effect evaluation and prediction will stimulate Longhua's household consumption and increase men's wear sales.

7. This activity is highly relevant. Use games, gifts and other promotional means to unite supermarkets, guide the strong passenger flow of supermarkets to department store consumption, upgrade the third floor, and enhance the overall sales of department stores.

8. The activity has the selling point of attracting children, driving parents to spend in Longhua area and improving their competitiveness in the same industry.

9. The activity has a lasting influence, which can continue to be promoted and expanded in summer vacation and winter vacation, forming a unique shopping center in Longhua business district.

Father's Day Business Activity Plan 3 I. Purpose of the activity:

We often praise our mother, but we can never describe our father's deep love. For father, we always forget to express. How hard is it to say I love my father? Perhaps between us and our father, we have always been so sympathetic, but we are silent. Father always bears silently and truly, and shoulders a sky for love. On Father's Day, we will remember our childhood father and thank him together.

Second, the activity time:

Xxx, June, Xxxx

Three. Location:

Tangxia trust-mart

Four. Target audience:

Shoppers near shopping centers, young people

Verb (short for verb) activity:

1, "Grateful Dad Blessing Post-it Notes" The mall will display a movable 2M* 1M billboard for Thanksgiving Father's Day one hour before the day's activity, and arrange staff to equip with pens and post-it notes in advance to write a message of blessing to passers-by to remind them that these notes are chips waiting for the lucky draw.

2. At the beginning of the "Father" speech program, some lecturers began to recite "Father". After the recitation, they made speeches on the touching heroic deeds of fathers protecting their children's lives in the Wenchuan earthquake.

3. As soon as the "Grateful Heart" speech was over, members of the Dance Troupe of the Psychological Association of Chaoshan College gave the sign language dance "Grateful Heart" to all the fathers in the world, wishing them Father's Day is coming, and the host interacted:

After the hand language dance, the host first came up to bless all the fathers in the world, and wished them a few quiz questions after Father's Day to interact with the audience and send out small gifts (such as key chains and bottle openers). ) printed with many LOGO of friends to make up for the atmosphere of the audience.

4, dance to send:

After the interaction, the host invited MAX Dance Company to perform a sexy jazz dance, which once again inspired the atmosphere of the audience.

5. During the lucky draw, the host arranged to bring out the signed blessing cards and randomly selected several cards. The lucky winners in the lucky draw will receive souvenirs provided by Trust-Mart (items printed with Trust-Mart LOGO to achieve the best publicity effect), but before receiving the souvenirs, they must tell the most touching thing that their father did when he was a child, and the most touching lucky winners (ideals moving the audience) will receive bigger prizes provided by Trust-Mart. Regarding the content of prizes, we have reached an agreement with the merchants to do a good job in commercial publicity. Finally, the singer sent Eason Chan's "Bicycle" as the farewell song of this activity to bid farewell to everyone.

Father's Day Business Activity Plan 4 I. Promotion Purpose:

Stimulate consumption and increase passenger flow through the spread of holiday feelings, appeals, family affection, father-son affection, and emotional appeals that e-commerce cannot achieve; Through the selection of single items and gifts, as well as through the on-site floating pile, combined with POP and in-store broadcasting, the unit price of customers will be increased.

Second, the promotion method:

Father's Day plays an important role on weekends. "Quality, gift, speed" is the label of Father's Day promotion style. Therefore, "buying gifts" and "full reduction" are the best activities for Father's Day.

For example, buy X brand T-shirts and send sunglasses, or X yuan will be reduced by XX yuan.

Third, the promotion theme:

Father loves a mountain, advocates filial piety, Happy Father's Day, Thanksgiving Father's Day, Father's Day, Dad, I love you. ...

It's time to put these cliches away and put them at the bottom of the box.

Why?

Every one of us who lives in the internet and society is exposed to advertising information all the time, almost all the time. In other words, children will recite these cliches, which fails to play its due role in arousing the audience's psychological or psychological voices. In other words, it is as numb as the mouth and ears, lacking depth and mobilizing the audience.

How to formulate the theme of the activity without numbing cliches?

In the era of internet plus, "we can't change the audience's ideas, but we can use (or adapt to) the audience's ideas and use the content or topics that the audience cares about to arouse their enthusiasm."

According to the above analysis, combined with the need to highlight the offline mood and the theme that can cause * * * *, the theme of Father's Day activities in individual formats is listed here for your reference!

[Shang]

Father's Day! It doesn't matter what you send-what matters is that you can accompany your father to the supermarket.

[catering industry]

Father's Day! It doesn't matter what you eat, what matters is that I invite my father to lunch.

[men's clothing store]

Father's Day! It doesn't matter what you wear-it's the most important thing to go shopping with your father and choose one that suits you.

[women's clothing store]

Dress up the most beautifully and bring the most exquisite gift! -To my dear father!

Remember to match the beautiful picture of MM here!

Fourth, the choice of activities:

Customers are divided into two categories: the first category is 20% customers who contribute 80% profits. These customers are relatively concerned about the quality and after-sales of goods and gifts, but relatively insensitive to the price of goods; In the second category, 80% of customers who contribute 20% of profits are relatively sensitive to price, and have low requirements for the quality of goods and gifts and after-sales service. Based on the principle of combining the characteristics of two types of customers, the choice of products should be suitable for different focuses.

Verb (abbreviation of verb) activity atmosphere:

1, employee activity promotion training, store POP, store Father's Day song playing or Father's Day TV short film;

2. Call on employees, friends and family to spread WeChat advertisements;

3. Content delivery of targeted activities of member customers.

Father's Day Business Activity Plan 5 I. Marketing Purpose

Compared with the Dragon Boat Festival, Father's Day is just a small festival, and only one of them can be chosen as the promotion focus. Therefore, this year's Father's Day promotion does not pay attention to theme promotion, but mainly focuses on commodity promotion to achieve the purpose of sales.

Second, the newsletter schedule

June10-June 24th

Third, the promotion theme

1, dress up your father and return to youth.

2. Give Dad a warm Father's Day.

3, sincerely send your father, healthy gifts are more intimate.

Fourth, the promotion method

1) commodity selection

Choose men's goods and seasonal goods for promotion. The following commodities are for your reference:

1. Food: beer, drinks, tonics, health products, etc.

2. Daily use: suits, shirts, ties, shoes, watches, mobile phones, razors, sporting goods, high-end gifts, etc.

3. Alcohol and tobacco.

2) Special sale of goods

The purchasing department negotiates with the supplier about the special sales of related goods:

1, making my father more chic: suits, shirts, ties, leather shoes, watches, mobile phones, razors, etc. are on sale;

2. Make my father healthier: beer, drinks, tonics, health products, sporting goods and other special sales;

3, make dad happier: some exquisite high-end gifts are on sale;