Commercial real estate investment model

When people decided to put their strong RMB into commercial real estate, they found that 20 commercial real estate projects in Jinan had "grown up" and they would lead the group dance of commercial real estate in the next round of market.

1, shopping center: an indispensable "national dance"

Representative Project: hang lung plaza Fortune Freeport Business Building

In Jinan, the shopping center is still in its infancy. As a large-scale comprehensive commercial facility, shopping center has multiple functions such as shopping, leisure and entertainment. With the acceleration of urbanization in China, both the will of local governments and the market motivation of developers are promoting the large-scale development of commercial real estate, especially shopping centers. If we compare the return of the normal operation of the project, the overall return period of the shopping center will be longer.

Risk warning: the contradiction between over-exploitation and real commercial market demand may bring potential risks. Without professional business planning and professional operation team, the investment behavior of commercial real estate or shopping center developers will bear huge risks, and even drag developers into an unsustainable situation because of poor management of commercial supporting facilities in the later period.

2. Community commerce: the unique performance of "Rebound Pipa"

Representative Project: Qinghe, Emerald County, Shangpin, China Heavy Duty Truck

With the change of urban residential areas, the expansion of new residential areas and the improvement of residents' consumption power, in the past two years, community commercial properties have developed rapidly and their formats have become increasingly diversified. The bottom business is one of the main forms of community business, and most of the bottom businesses in large communities have a certain scale, and even have the form and function of "street". According to insiders, because community business mainly serves the community, its basic characteristics are simple format and low service value, while community business with small investment and stable profits has always been regarded as a stable investment channel, which gives community business a clear consumption orientation and closes the door for venture capitalists to enter.

Risk warning: At present, catering services in areas with concentrated communities have higher profitability. When investing, investors may wish to consider some community businesses that can reflect the characteristics of convenience and speed, with a service radius of 200-500 meters. Because there are still some defects in the development of community commerce, especially in the operation of community commerce, its return cycle may be longer.

3. Theme stores: each has its own "Waltz Carnival"

Representative Project: Children's Square with Children in He Chun, Jing Shun.

Undeniably, theme commercial real estate has become a trend. With the maturity of consumers' shopping concept, more and more consumers have a strong shopping orientation. Therefore, stores with distinctive features and distinct themes will have more room for development and realize large-scale development.

Risk warning: First of all, it is necessary to examine the business atmosphere around the project, whether it is conducive to the formation of a good business circle atmosphere in the theme business circle is the primary condition for investing in the theme commercial real estate. Secondly, it is necessary to understand whether the market positioning and development concept of developers meet the market demand and whether there are enough potential consumer groups. Finally, it is very important to inspect the management team of the developer, which is very important for the investment of the holding property.

4. Commercial Street: Free "Blues"

Representative Project: china box Huifu Mercure Life Plaza

The commercial street was formed spontaneously and planned by others. Through today's commercial means, the commercial street can be achieved in one step, provided that the planning is reasonable and meets the actual needs. Liang Shangqiang, director of Hong Kong Speth Business Management Group, pointed out that generally speaking, if there is a suitable theme, the formation of commercial streets may get twice the result with half the effort. He believes that the investment prospects of commercial streets cannot be generalized because of different environments and conditions. Generally speaking, most commercial streets with themes will have strong vitality. At the same time, it does not necessarily need a strong cultivation period, mainly depending on whether the pre-planning and surrounding conditions are mature.

Risk warning: the market demand of general commercial streets is low, while the demand of theme commercial streets is relatively high. Therefore, commercial streets with themes usually have a small risk factor.