How does the real estate industry combine the Internet to do marketing?

For the real estate industry, the Internet is a tool. If real estate wants to combine the Internet for marketing, it needs to do its own work, and then combine the characteristics of the Internet to shape the value of real estate and return to the essence of real estate. You can start with the following points:

1. Grasp the core needs of users

For those who just need it, they need to find a cost-effective house and have a certain pursuit of quality of life, but they are obviously squeezed by the price. For those who invest in real estate, they should pay attention to the lot and surrounding environment, traffic and future development.

2. Try to abandon and change unfavorable factors, take residential property as the guide, respect each piece of land, and create or adjust reasonable product planning.

3. The research on customer groups is in place, returning to the true attributes of products. All packaging needs good product support, and good products that meet the positioning of target customer groups are king.

4. Rational use of publicity channels

Internet marketing is not only a few soft articles and advertising pictures written by the agency, but more importantly, it uses the attributes of different publicity channels, such as Xici and Weibo, which can help to spread quickly, and vertical websites can help to analyze and publicize projects in depth. The attributes and usage methods of each channel are different and cannot be generalized.

5. Brand transformation and fan effect.

In addition to products, good reputation, Vanke's brand and the appeal of Vanke's property, it is still an indelible hero.

6. Everything is user-centered.

No matter from the publicity or the reception process of the sales office, the atmosphere of the demonstration area has been created, which embodies the concept of taking users as the center.

With the progress of the times, the quality level of netizens is high, which is also a great test for marketers. Understanding the rules and making good use of various channels is the key to real estate Internet marketing.